Digital Billboards in Rochester

*All metrics are based on a 4-week advertising campaign

In the heart of Western New York, Rochester stands out as a thriving urban hub and a prime location for outdoor advertising. This city, renowned for its rich history, cultural landmarks, and diverse neighborhoods, provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents. Outdoor advertising in Rochester goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With 183 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, placing billboards near colleges or universities to target young adults.
• Traffic count: Opt for billboards along high-traffic roads to maximize exposure. For instance, billboards along busy interstates can reach a larger audience.
• Visibility: Choose billboards with optimal alignment, height, and minimal obstructions for maximum visibility. A billboard placed at a readable height within the driver's frame of vision is ideal.
• Size and type: Consider the size and type of billboard that best suits your campaign. Bulletins, posters, and junior posters each target different audiences and are positioned in various locations, such as highways, arterial roadways, and urban neighborhoods.

Digital billboards price breakdown

Billboard pricing in Rochester varies significantly, with options available to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Rochester is $2,320.32, offering a reasonable option for advertisers seeking a balance between cost and exposure.
• Median Price: With a median price of $40,816, premium billboards in prime locations can provide maximum visibility and impact for larger advertising budgets.
• Lowest Price: For advertisers on a tight budget, the lowest-priced billboards in Rochester are available for as little as $13.12, allowing for cost-effective advertising opportunities.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for billboards in Rochester can help advertisers make informed decisions about their outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Rochester is approximately 57,594,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Rochester generates around 575,936 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Rochester is 40,816, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Rochester is $67.37, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $9.50, some billboards in Rochester offer even more affordable advertising options for businesses looking to maximize their budget.

Some of the top digital billboard providers in Rochester

Here are the top billboard providers in Rochester, offering a variety of options for advertisers to choose from:

• Integration Media is a full-service outdoor advertising company that specializes in creating impactful campaigns for clients.
• Lamar Advertising offers a wide range of billboard options, including bulletins, posters, and digital displays in Rochester.
• Outfront Media is a leading provider of outdoor advertising solutions, with a strong presence in the Rochester market.

Other formats for advertising in Rochester

A closer look at the data reveals the depth and breadth of the other opportunities available in Rochester:

• Static Billboards: Static billboards in Rochester generate around 2,250,000 impressions with an average CPM of $11.08. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the city.
• Wheat Pastings: Wheat pastings in Rochester receive approximately 176,000 impressions and have an average CPM of $0.90. This creative and eye-catching advertising method is perfect for brands looking to make a statement on the streets of Rochester.
• Retail Venues: Advertising in retail venues in Rochester garners around 45,000 impressions with an average CPM of $10.72. This targeted approach allows businesses to reach potential customers in high-traffic shopping areas.
• Transit: Transit advertising in Rochester generates about 10,740,000 impressions and has an average CPM of $5.42. This highly visible advertising option is ideal for brands looking to reach commuters and travelers throughout the city.
• Everything Else: Other advertising opportunities in Rochester, such as digital displays and alternative outdoor formats, collectively receive around 524,000 impressions with an average CPM of $61.88. These diverse options provide advertisers with unique ways to engage their target audience in Rochester.

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