Digital Billboards in Buffalo
*All metrics are based on a 4-week advertising campaign
In the bustling city of Buffalo, outdoor advertising takes center stage, offering a unique opportunity for advertisers to make their mark. Known for its stunning architecture, vibrant arts scene, and passionate sports culture, Buffalo provides a diverse and engaging backdrop for advertising campaigns. By tapping into the city's energy and character, outdoor advertising in Buffalo not only promotes products but also fosters connections between communities, brands, and individuals, creating lasting impressions on all who pass by.
What to look for when picking digital billboards
When selecting the perfect billboard for your advertising campaign, there are 211 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:
- Location: Choose a billboard location that targets your desired demographics and has a high traffic count. For example, if your target audience is college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
- Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free from any obstructions that might affect visibility.
- Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as this can influence the mix of people who will see your advertisement. For instance, commercial areas may see a larger mix of people since both employees and customers frequent these areas.
- Duration: The length of time your billboard is up should depend on your marketing campaign goals and budget. Most campaigns last several months, but the duration can be adjusted based on your specific needs and objectives.
Digital billboards price breakdown
Billboard pricing in Buffalo varies greatly, with a range of options to suit different budgets and campaign goals:
- Average Price: The average price for a billboard in Buffalo is $2,448.11, offering a cost-effective option for advertisers.
- Median Price: With a median price of $40,215, advertisers can expect to find a wide range of billboard options in this price range.
- Lowest Price: The lowest price for a billboard in Buffalo is $0, providing an opportunity for advertisers to take advantage of free or heavily discounted advertising spaces.
Digital billboards Impression and CPM Metrics
Buffalo's outdoor advertising landscape offers a range of impressions and CPM metrics, providing advertisers with valuable insights to optimize their campaigns:
- Total Impressions: Buffalo's outdoor advertising campaigns generate a total of 88,750,000 impressions, showcasing the city's potential reach for advertisers.
- Average Impressions: On average, a billboard in Buffalo receives 40,215 impressions, offering a solid baseline for advertisers to gauge their campaign's performance.
- Median Impressions: With a median of 40,215 impressions, Buffalo's outdoor advertising landscape provides a consistent level of exposure for advertisers.
- Average CPM: The average cost per thousand impressions (CPM) in Buffalo is $9.95, providing a cost-effective option for advertisers to reach their target audience.
- Median CPM: With a median CPM of $9.50, Buffalo's outdoor advertising market offers a competitive pricing structure for advertisers to maximize their return on investment.
Some of the top digital billboard providers in Buffalo
Buffalo is home to several top outdoor advertising providers, each offering unique opportunities for advertisers to make their mark:
- Greyline Outdoor is a leading provider of outdoor advertising solutions, specializing in billboards, transit, and street furniture advertising.
- Lamar Advertising offers a wide range of billboard options in Buffalo, helping advertisers reach their target audience effectively.
Other formats for advertising in Buffalo
A closer look at the data reveals the depth and breadth of the other opportunities available in Buffalo:
- Static Billboards: In Buffalo, static billboards receive 433,000 impressions with an average CPM of $8.63. This classic advertising medium continues to provide a strong presence in the city's outdoor advertising landscape.
- Street Furniture: Street furniture in Buffalo garners 167,000 impressions and an average CPM of $5.61, offering advertisers a cost-effective way to reach pedestrians and commuters in high-traffic areas.
- Wheat Pastings: With 13,533,000 impressions and an average CPM of $0.75, wheat pastings provide a creative and eye-catching option for advertisers looking to make a bold statement in Buffalo.
- Retail Venues: Advertising in retail venues in Buffalo generates 40,000 impressions and an average CPM of $11.56, allowing brands to connect with consumers in a targeted and engaging environment.
- Transit: Transit advertising in Buffalo captures 5,600,000 impressions with an average CPM of $10.08, providing advertisers with a captive audience of daily commuters and travelers.
- Everything Else: Other advertising opportunities in Buffalo receive 732,000 impressions and an average CPM of $13.74, showcasing the diverse range of options available for advertisers to reach their target audience.
Get started with advertising with AdQuick now!
Buffalo's diverse outdoor advertising landscape offers a wealth of opportunities for advertisers to make a lasting impact on their target audience. With a range of options, from static billboards to transit advertising, there's something to suit every campaign and budget. By leveraging the power of AdQuick's platform, you can access industry-leading technology, 99% of billboard ads, and guaranteed best billboard prices, all while enjoying white glove service. Don't miss out on the chance to elevate your advertising game in Buffalo. Get Started with AdQuick today!