Digital Billboards in New York City

*All metrics are based on a 4-week advertising campaign

In the epicenter of the world's most iconic city, New York, billboards find their perfect stage. The Big Apple, with its bustling streets, diverse population, and unparalleled cultural attractions, provides advertisers with an unmatched opportunity to make a lasting impact. Outdoor advertising in New York City goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating powerful stories that captivate the attention of millions.

What to look for when picking digital billboards

With a staggering 17,254 billboards in New York City alone, selecting the perfect one for your advertising campaign can be a daunting task. However, by considering the following factors, you can make an informed decision and maximize the impact of your advertisement:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, placing billboards near colleges or universities to target young adults.
• Traffic count: Choose billboards along high-traffic roadways to reach a larger audience. For instance, billboards along busy interstates can capture the attention of college-educated adults with above-average incomes.
• Visibility: Opt for billboards with clear alignment, minimal obstructions, and an appropriate height for maximum visibility. This ensures your advertisement is easily seen and read by drivers and pedestrians.
• Land use type: Consider the surrounding land use, such as residential, commercial, or industrial areas, to target the desired audience. For example, billboards in commercial areas can attract potential customers for local businesses.

Digital billboards price breakdown

Billboard pricing in New York City varies greatly, with a wide range of options to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in New York City is approximately $8,482.13, offering a cost-effective option for advertisers.
• Median Price: With a median price of $51,092, billboards in prime locations can command higher rates due to increased visibility and traffic.
• Lowest Price: At the lowest end of the spectrum, some billboards are available for as little as $0, providing an opportunity for advertisers to take advantage of promotional deals or special offers.

Digital billboards Impression and CPM Metrics

Breaking down the impressions and CPM metrics for New York City billboards provides valuable insights into the effectiveness of outdoor advertising in this bustling metropolis:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in New York City is approximately 12,011,901,000, showcasing the vast reach of billboards in this densely populated area.
• Average Impressions: On average, a billboard in New York City generates around 510,920 impressions, highlighting the potential for significant brand exposure.
• Median Impressions: The median number of impressions for a billboard in New York City is 51,000, indicating a wide range of visibility depending on location and other factors.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in New York City is $219.23, offering a competitive advertising option for businesses.
• Median CPM: With a median CPM of $9.83, some billboards in New York City provide even more cost-effective advertising opportunities for brands looking to maximize their budget.

Some of the top digital billboard providers in New York City

Here are the top billboard providers in New York City, offering a variety of options for advertisers to choose from:

• Lamar Advertising is a leading provider of outdoor advertising, offering a wide range of billboard options to suit various campaign needs.
• True Impact Media specializes in high-impact outdoor advertising solutions, helping brands create memorable and engaging campaigns.
• Clear Channel Outdoor is a global leader in outdoor advertising, providing innovative and effective billboard options for advertisers.
• JCDecaux is a world-renowned outdoor advertising company, offering premium billboard locations and creative solutions for brands.
• OUTFRONT Media is a prominent outdoor advertising provider, delivering impactful and eye-catching billboard campaigns for advertisers.

Other formats for advertising in New York City

A closer look at the data reveals the depth and breadth of the other opportunities available in New York City:

• Static Billboards: With 1,500,000 impressions and an average CPM of $2,862.73, static billboards offer a traditional and cost-effective advertising solution in the city.
• Street Furniture: Street furniture garners 210,000 impressions and an average CPM of $47.95, providing advertisers with a unique and engaging platform to reach pedestrians.
• Wheat Pastings: Wheat pastings generate 1,260,000 impressions and an average CPM of $179.04, offering a creative and eye-catching advertising medium for brands.
• Wallscapes: Wallscapes achieve 632,000 impressions and an average CPM of $20,264.53, providing a large-scale and visually striking advertising option.
• Airport: Airport advertising captures 116,000 impressions and an average CPM of $46.69, targeting a captive audience of travelers in New York City's airports.
• Retail Venues: Retail venues generate 50,000 impressions and an average CPM of $17.42, offering advertisers the opportunity to reach consumers in a shopping mindset.
• Transit: Transit advertising garners 568,000 impressions and an average CPM of $777.71, providing a highly visible platform for brands to reach commuters.
• Bus: Bus advertising achieves 2,910,000 impressions and an average CPM of $9.06, offering a cost-effective and mobile advertising solution.
• WindowScapes: Windowscapes have an average CPM of $2,575.85, providing a unique and visually appealing advertising option for brands.
• Taxi: Taxi advertising, despite having 0 impressions, has an average CPM of $1.07, offering a niche advertising opportunity for brands targeting taxi passengers.
• Everything Else: Other advertising options in New York City generate 83,000 impressions and an average CPM of $1,084.34, showcasing the diverse range of opportunities available for advertisers.

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