Digital Billboards in North Las Vegas

*All metrics are based on a 4-week advertising campaign

North Las Vegas, a thriving city with a diverse population, offers a prime location for advertisers to make their mark. Known for its booming industries, recreational opportunities, and close proximity to the world-famous Las Vegas Strip, this city provides a unique backdrop for impactful outdoor advertising. By integrating their messages into the vibrant landscape of North Las Vegas, advertisers can create meaningful connections with residents and visitors alike, fostering a dynamic dialogue that resonates with every passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, there are 93 factors to consider, but we'll focus on four key aspects to help you make the best decision. These include:

• Location: Choose a billboard location that targets your desired audience, such as busy interstates for college-educated adults with above-average incomes, or trendy parts of town near colleges or universities for young adults. High traffic areas like busy intersections can also reach a captive audience.
• Visibility: Ensure the billboard is clearly aligned to face traffic and placed at a readable height within the driver's frame of vision. This will maximize the impact of your advertisement and make it hard to ignore.
• Proximity: For local businesses and those aiming to encourage impulse purchases, consider the proximity of the billboard to your business location. This can help drive foot traffic and increase sales.
• Size: Select the appropriate billboard size based on your target audience and location. Bulletins are the largest and are found along busy roads, posters are smaller and target local audiences along primary and secondary arterial roadways, and junior posters are the smallest, targeting local audiences in urban neighborhoods or smaller roads.

Digital billboards price breakdown

In North Las Vegas, billboard pricing varies depending on factors such as location, visibility, and size. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in North Las Vegas is $1,422.95, which can provide a cost-effective advertising solution for businesses targeting a wide range of audiences.
• Median Price: With a median price of $28,000, advertisers can expect to find billboards in prime locations with high visibility and traffic, ensuring maximum exposure for their message.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in North Las Vegas is just $56.07, offering an affordable option for local businesses and smaller-scale campaigns.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your billboard advertising campaign in North Las Vegas. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in North Las Vegas is approximately 35,201,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in North Las Vegas generates around 35,201,000 impressions during a 4-week campaign, offering a significant opportunity to connect with potential customers.
• Median Impressions: The median number of impressions for a billboard in North Las Vegas is 28,000, indicating that half of the billboards in the area generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in North Las Vegas is $13.22, providing a cost-effective advertising solution for businesses targeting a wide range of audiences.
• Median CPM: With a median CPM of $11.39, advertisers can expect to find billboards in prime locations with high visibility and traffic, ensuring maximum exposure for their message at a reasonable cost.

Some of the top digital billboard providers in North Las Vegas

Here are the top billboard providers in North Las Vegas, offering a variety of options for advertisers to choose from:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses reach their target audience effectively.
• Branded Cities specializes in iconic and high-impact advertising locations, ensuring maximum visibility for your message.
• Clear Channel Outdoor offers a wide range of billboard options, catering to various advertising needs and budgets.
• Lamar Advertising provides a comprehensive selection of billboard sizes and locations, helping businesses reach their desired audience.
• Outfront Media delivers innovative and engaging outdoor advertising solutions, designed to capture the attention of passersby.

Other formats for advertising in North Las Vegas

A closer look at the data reveals the depth and breadth of the other opportunities available in North Las Vegas:

• Static Billboards: In North Las Vegas, static billboards generate approximately 900,000 impressions with an average CPM of $11.66. This classic advertising medium continues to provide a strong presence in the city's advertising landscape.
• Street Furniture: Street furniture advertising in North Las Vegas garners around 98,000 impressions, showcasing the potential of this versatile and eye-catching advertising format.
• Retail Venues: Retail venue advertising in North Las Vegas captures approximately 36,000 impressions with an average CPM of $14.70, offering a targeted approach to reach consumers in high-traffic shopping areas.
• Everything Else: Other advertising opportunities in North Las Vegas, such as digital displays and alternative formats, generate around 514,000 impressions with an average CPM of $6.41, highlighting the diverse range of options available for advertisers in the city.

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