Digital Billboards in Lincoln

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Lincoln emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its beautiful parks, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Lincoln does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

With 137 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects. Some key factors to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, education, and income level. For example, a billboard targeting college-educated adults with above-average incomes could be placed along a busy interstate frequented by commuters.
• Traffic Count: Choose high traffic areas like busy intersections to maximize the number of people who will potentially see the billboard.
• Visibility: Opt for billboards that are clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free from potential obstructions.
• Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as it can impact the mix of people who will see your advertisement. Commercial areas, for example, may see a larger mix of people since both employees and customers frequent these areas.

Digital billboards price breakdown

Billboard pricing in Lincoln varies, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Lincoln is $614.55, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $50,000, some billboards cater to larger campaigns with more substantial budgets.
• Lowest Price: For those seeking a more affordable option, the lowest price for a billboard in Lincoln is $18.63.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of outdoor advertising in Lincoln:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Lincoln is approximately 12,706,000.
• Average Impressions: On average, a billboard in Lincoln generates around 127,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Lincoln is 50,000, indicating that half of the billboards generate more and half generate fewer impressions.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Lincoln is $13.48, offering a cost-effective advertising solution.
• Median CPM: With a median CPM of $10, half of the billboards in Lincoln offer a lower cost per thousand impressions, while the other half have a higher CPM.

Some of the top digital billboard providers in Lincoln

Here are the top providers in Lincoln, offering a variety of outdoor advertising options:

• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with a dynamic and flexible platform for their campaigns.
• Integration Media offers a range of outdoor advertising solutions, including billboards, transit ads, and street furniture.
• Lamar Advertising is a leading provider of outdoor advertising, with a vast inventory of billboards and other formats across the country.

Other formats for advertising in Lincoln

A closer look at the data reveals the depth and breadth of the other opportunities available in Lincoln:

• Static Billboards: In Lincoln, static billboards generate approximately 900,000 impressions with an average CPM of $4.13. This classic advertising medium continues to be a reliable choice for reaching a wide audience.
• Street Furniture: Street furniture in Lincoln garners around 527,000 impressions and has an average CPM of $39.58. This versatile advertising option allows for creative integration into the urban landscape.
• Airport: Airport advertising in Lincoln captures about 2,687,000 impressions. This high-traffic environment offers a captive audience for advertisers to engage with.
• Retail Venues: Retail venues in Lincoln generate approximately 50,000 impressions with an average CPM of $7.52. This targeted advertising approach allows brands to connect with consumers in a shopping mindset.
• Everything Else: Other advertising opportunities in Lincoln, such as digital displays and alternative formats, accumulate around 227,000 impressions and have an average CPM of $3.14. These diverse options provide advertisers with unique ways to reach their target audience.

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