Digital Billboards in Bellevue
*All metrics are based on a 4-week advertising campaign
Bellevue, nestled along the Missouri River, boasts a rich history, thriving economy, and diverse population, making it an ideal location for advertisers. With its unique blend of urban and suburban landscapes, Bellevue offers a versatile platform for outdoor advertising that seamlessly integrates with the local environment. Advertisers can tap into the city's vibrant energy, connecting with residents and visitors alike, and creating memorable campaigns that leave a lasting impression.
What to look for when picking digital billboards
When selecting the perfect billboard for your advertising campaign, there are 31 key factors to consider. Some of the most important factors include:
- Location: Choose a billboard location that targets your desired audience. For example, placing billboards along busy interstates for college-educated adults with above-average incomes, or in trendy parts of town for young adults.
- Visibility: Ensure the billboard is easily visible and unobstructed, increasing the chances of your advertisement being seen by a larger audience.
- Size: Select the appropriate size of the billboard based on your target audience and location. Bulletins are ideal for highways and interstates, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
- Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget, whether it's a short-term event promotion or a long-term branding campaign.
Digital billboards price breakdown
In Bellevue, billboard pricing varies greatly, providing options for advertisers with different budgets:
- Average Price: The average price for a billboard in Bellevue is $782.19, offering a reasonable cost for businesses looking to advertise in the area.
- Median Price: With a median price of $35,168, there are billboards available at higher price points for advertisers seeking premium locations and visibility.
- Lowest Price: For those on a tight budget, the lowest price for a billboard in Bellevue is just $12.76, making it accessible for even the smallest advertising campaigns.
Digital billboards Impression and CPM Metrics
When evaluating the effectiveness of your billboard campaign in Bellevue, it's essential to consider the impressions and CPM metrics:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Bellevue is approximately 1,503,000, showcasing the potential reach of your advertisement.
- Average Impressions: On average, a billboard in Bellevue generates around 35,000 impressions, providing a solid foundation for brand exposure.
- Median Impressions: With a median of 35,000 impressions, this figure represents the middle ground for billboard performance in the area.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Bellevue is $9.93, offering a cost-effective advertising solution.
- Median CPM: The median CPM for billboards in Bellevue is $10, indicating a consistent pricing structure for advertisers to consider.
Some of the top digital billboard providers in Bellevue
Bellevue is home to a variety of billboard providers, offering advertisers numerous options for their outdoor advertising campaigns:
- Lamar Advertising is a leading provider of outdoor advertising solutions in Bellevue, with a wide range of billboard options to suit any campaign.
Other formats for advertising in Bellevue
A closer look at the data reveals the depth and breadth of the other opportunities available in Bellevue:
- Static Billboards: In Bellevue, static billboards generate approximately 700,000 impressions with an average CPM of $11.21. This classic advertising medium continues to provide a strong presence in the city's outdoor advertising landscape.
- Retail Venues: Retail venues in Bellevue garner around 33,000 impressions with an average CPM of $16.76. These targeted advertising spaces offer a unique opportunity to connect with consumers in a shopping mindset.
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