Digital Billboards in Irondequoit

*All metrics are based on a 4-week advertising campaign

Irondequoit, a picturesque town nestled along the shores of Lake Ontario, provides a prime location for outdoor advertising. With its stunning waterfront, bustling commercial areas, and diverse neighborhoods, this town offers advertisers a unique opportunity to engage with a wide range of audiences. Outdoor advertising in Irondequoit not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches the right audience and achieves its intended goals. Here are four key aspects to keep in mind when picking billboards to advertise on:

• Location: Choose a billboard location that aligns with your target audience's demographics and interests. For example, if your target audience is young professionals, placing a billboard near a business district or popular commuter route would be ideal.
• Visibility: Ensure the billboard is easily visible to passing traffic, with no obstructions blocking the view. A billboard placed at a busy intersection or along a heavily traveled highway will have a higher chance of being seen by more people.
• Duration: The length of time a billboard is up should align with your marketing campaign goals and budget. Most campaigns last several months, but the duration can be adjusted based on the specific objectives of the advertisement.
• Size and Type: Select the appropriate size and type of billboard for your advertisement, considering factors such as the target audience, location, and budget. For example, a digital billboard in a high-traffic area might be more effective for a tech-savvy audience, while a traditional billboard might be better suited for a local business targeting nearby residents.

Digital billboards price breakdown

In Irondequoit, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Irondequoit is approximately $291.28, reflecting the diverse range of advertising options available in the area.
• Median Price: With a median price of $40,215, this figure represents the middle value when all billboard prices are arranged in ascending order, providing a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Irondequoit is just $50, offering budget-conscious advertisers an affordable option for reaching their target audience.

Digital billboards Impression and CPM Metrics

In Irondequoit, the impressions and CPM metrics for outdoor advertising provide valuable insights into the effectiveness and cost-efficiency of billboard campaigns:

• Total Impressions: The total number of impressions for a 4-week campaign in Irondequoit is approximately 832,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: The average number of impressions per billboard in Irondequoit is approximately 208,000, reflecting the diverse range of visibility and audience engagement across different locations.
• Median Impressions: With a median of 40,000 impressions, this figure represents the middle value when all billboard impressions are arranged in ascending order, providing a more accurate representation of typical audience reach.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Irondequoit is approximately $7.71, offering advertisers a cost-effective way to reach their target audience.
• Median CPM: With a median CPM of $9.50, this figure represents the middle value when all billboard CPMs are arranged in ascending order, providing a more accurate representation of typical advertising costs.

Some of the top digital billboard providers in Irondequoit

Here are the top billboard providers in Irondequoit, offering a variety of advertising options to suit different needs and budgets:

• Lamar Advertising is a leading provider of outdoor advertising solutions, with a wide range of billboard options to help businesses reach their target audience effectively.
• Adkom specializes in innovative advertising solutions, offering a variety of billboard options to help businesses create impactful and memorable campaigns.

Other formats for advertising in Irondequoit

A closer look at the data reveals the depth and breadth of the other opportunities available in Irondequoit:

• Static Billboards: Static billboards in Irondequoit receive approximately 80,000 impressions with an average CPM of $13.86. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the community.
• Retail Venues: Retail venues in Irondequoit generate around 41,000 impressions with an average CPM of $9.25. These targeted advertising spaces offer businesses the opportunity to connect with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising options in Irondequoit, such as digital displays and event sponsorships, garner approximately 27,000 impressions with an average CPM of $5.00. These diverse opportunities allow businesses to explore unique and creative ways to reach their target audience.

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