Digital Billboards in Brighton

*All metrics are based on a 4-week advertising campaign

In the picturesque town of Brighton, nestled between scenic parks and a thriving business district, lies a prime opportunity for advertisers. This charming locale, celebrated for its lush green spaces, historic landmarks, and diverse population, provides a distinctive backdrop for outdoor advertising. In Brighton, billboards do more than promote products; they forge connections between communities, brands, and individuals, crafting impactful stories that resonate with each passerby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. Here are four key aspects to keep in mind when choosing a billboard:

• Location: As highlighted in by AdQuick, the location of your billboard is crucial for reaching your target audience. Consider demographics, traffic count, visibility, land use type, proximity, and intent when selecting a location.
• Visibility: According to another AdQuick blog post, billboards should be highly visible and unavoidable to ensure maximum exposure. Digital billboards, for example, can display dynamic messages and are often placed in high-traffic areas to increase visibility.
• Duration: The length of time your billboard is up depends on your marketing campaign goals and budget. As mentioned in an AdQuick article, billboards typically stay up for at least four weeks, with most campaigns lasting several months.
• Size: The size of your billboard can impact its effectiveness. A blog post on AdQuick explains that there are three standard sizes: bulletins, posters, and junior posters. Each size has its own unique purpose and advantages, so choose the one that best fits your campaign's needs.

Digital billboards price breakdown

Billboard pricing in Brighton varies, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in Brighton is approximately $373.14, offering a cost-effective advertising solution.
• Median Price: With a median price of $50,000, Brighton's billboard market caters to larger campaigns and premium locations.
• Lowest Price: For those seeking a more affordable option, the lowest price for a billboard in Brighton is just $115, providing an accessible entry point for advertisers.

Digital billboards Impression and CPM Metrics

In Brighton, billboards offer a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals:

• Total Impressions: The total impressions for a 4-week advertising campaign in Brighton amount to approximately 288,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Brighton garners around 72,000 impressions per 4-week campaign, offering a substantial audience for your message.
• Median Impressions: With a median of 50,000 impressions, Brighton's billboard market caters to a wide range of campaigns and target audiences.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Brighton is approximately $10.24, providing a cost-effective advertising solution.
• Median CPM: With a median CPM of $10, Brighton's billboard market offers competitive pricing for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Brighton

Here are the top billboard providers in Brighton, offering a variety of options for advertisers:

• Lamar Advertising is a leading provider of outdoor advertising solutions, with a wide range of billboard options to suit various campaign needs.
• Adkom specializes in innovative advertising solutions, helping brands create impactful and memorable campaigns.

Other formats for advertising in Brighton

A closer look at the data reveals the depth and breadth of the other opportunities available in Brighton:

• Static Billboards: In Brighton, static billboards garner approximately 80,000 impressions with an average CPM of $13.81. This classic advertising medium continues to deliver results, making it a reliable choice for advertisers.
• Retail Venues: Retail venues in Brighton offer around 50,000 impressions and an average CPM of $11.92. These targeted advertising spaces provide a captive audience for brands looking to make an impact in the retail environment.

Get started advertising with AdQuick now!

AdQuick's out-of-home (OOH) advertising services offer a diverse range of products and solutions to cater to various customer needs. With an extensive network of billboard locations and a variety of OOH media formats, AdQuick has garnered positive testimonials from satisfied clients. Don't miss the opportunity to launch hyper-targeted OOH campaigns in minutes and make a lasting impact with your advertising. Get started today!