Digital Billboards in Asheville

*All metrics are based on a 4-week advertising campaign

Asheville, nestled in the Blue Ridge Mountains, boasts a thriving arts scene, vibrant downtown, and a welcoming atmosphere, making it an ideal location for outdoor advertising. This charming city offers advertisers a unique opportunity to engage with a diverse audience, from tourists exploring the local breweries to residents enjoying the natural beauty. Billboards in Asheville not only promote products but also foster connections between communities, brands, and individuals, creating impactful and memorable experiences.

What to look for when picking digital billboards

With 114 billboard options in Asheville, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, education, and income level. For example, if targeting young adults, consider placing the billboard near a college or university.
• Traffic Count: Choose a location with high traffic volume to maximize the number of people who will see your advertisement. Busy intersections and congested highways are ideal for capturing a captive audience.
• Visibility: Opt for a billboard that is clearly aligned to face traffic, without obstructions, and placed at a readable height within the driver's frame of vision.
• Proximity: If the goal of your advertisement is to attract local customers, select a billboard close to your business location to increase the likelihood of potential customers visiting your establishment.

Digital billboards price breakdown

In Asheville, billboard pricing varies significantly, providing options for advertisers with different budgets:

• Average Price: The average price for a billboard in Asheville is $970.83, offering a reasonable cost for businesses looking to advertise in this vibrant city.
• Median Price: With a median price of $50,000, some billboards cater to larger advertising campaigns with higher budgets.
• Lowest Price: For those seeking a more cost-effective option, the lowest-priced billboard in Asheville is available at $0, making it accessible for businesses with limited advertising funds.

Digital billboards Impression and CPM Metrics

In Asheville, the impressions and CPM metrics provide valuable insights into the effectiveness of billboard advertising:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Asheville is approximately 10,905,000, showcasing the potential reach of billboards in this city.
• Average Impressions: On average, a billboard in Asheville generates around 109,000 impressions during a 4-week campaign, indicating a consistent level of exposure for advertisements.
• Median Impressions: The median number of impressions for billboards in Asheville is 50,000, highlighting the variety of billboard options available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Asheville is $9.57, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $9.40, Asheville's billboard advertising costs remain relatively consistent, providing a stable pricing structure for businesses.

Some of the top digital billboard providers in Asheville

Asheville is home to several top billboard providers, offering a variety of options for advertisers:

• Adams Outdoor is a leading provider of outdoor advertising solutions, with a strong presence in the Asheville market.
• Lamar Advertising offers a wide range of billboard options, including bulletins, to help businesses effectively reach their target audience in Asheville.

Other formats for advertising in Asheville

A closer look at the data reveals the depth and breadth of the other opportunities available in Asheville:

• Static Billboards: In Asheville, static billboards generate approximately 1,200 impressions with an average CPM of $5.83. This classic advertising medium provides a stable and cost-effective option for businesses looking to make a lasting impression.
• Retail Venues: Retail venues in Asheville garner around 45,000 impressions with an average CPM of $11.07. These high-traffic locations offer advertisers the opportunity to engage with consumers in a targeted and relevant environment.
• Transit: Transit advertising in Asheville reaches approximately 8,000,000 impressions with an average CPM of $4.82. This versatile advertising medium allows businesses to connect with commuters and travelers throughout the city.
• Bus: Bus advertising in Asheville generates about 490,000 impressions with an average CPM of $4.08. This mobile advertising option offers businesses the chance to reach a wide audience while on the move.
• Everything Else: Other advertising opportunities in Asheville accumulate around 98,000 impressions with an average CPM of $7.50. These diverse options provide businesses with the flexibility to explore unique and creative advertising strategies.

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