Digital Billboards in Seattle

*All metrics are based on a 4-week advertising campaign

Seattle, a thriving metropolis nestled between the Puget Sound and the Cascade Mountains, provides a distinctive backdrop for outdoor advertising. Renowned for its innovative tech scene, bustling coffee culture, and iconic landmarks, this city offers advertisers a diverse audience to engage with. Billboards in Seattle not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With 967 billboards available in Seattle, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location demographics: Ensure the billboard is placed in an area where your target audience is most likely to see it. For example, if your target demographic is college-educated adults, consider placing the billboard near a university or in a trendy part of town.
• Visibility: Choose a billboard with optimal alignment, height, and minimal obstructions to maximize exposure. Digital billboards, which can display dynamic messages, are particularly effective at catching people's attention.
• Duration: Billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. Consider your marketing campaign goals and budget when deciding the duration of your billboard ad.
• Cost-effectiveness: Billboards are generally more affordable than other advertising mediums, such as television or radio. Posters, for example, provide more impressions per dollar than newspapers, television ads, and radio ads, making them a cost-effective choice for your campaign.

Digital billboards price breakdown

In Seattle, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Seattle is approximately $3,815.31, providing a general idea of the cost for a typical ad placement.
• Median Price: With a median price of $50,000, half of the billboards in Seattle are priced above this amount, while the other half are priced below, indicating a wide range of pricing options.
• Lowest Price: The lowest price for a billboard in Seattle is $0, suggesting that there may be opportunities for advertisers to secure cost-effective placements or negotiate special deals.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Seattle:

• Total Impressions: The total number of impressions for all billboards in Seattle is approximately 696,705,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions per billboard in Seattle is not provided in the data points.
• Median Impressions: With a median of 50,000 impressions, half of the billboards in Seattle generate more impressions than this figure, while the other half generate fewer, indicating a wide range of visibility.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Seattle is approximately $425.27, providing insight into the cost-effectiveness of this advertising medium.
• Median CPM: With a median CPM of $10, half of the billboards in Seattle have a higher CPM, while the other half have a lower CPM, suggesting a diverse range of pricing options for advertisers.

Some of the top digital billboard providers in Seattle

Seattle is home to several top billboard providers, each offering unique advertising opportunities for businesses:

• Lamar Advertising is a leading provider of outdoor advertising, offering a wide range of billboard options to suit various campaign needs.
• Pacific Outdoor Advertising specializes in creating impactful outdoor advertising campaigns, with a focus on the Pacific Northwest region.
• iAM i Alternative Media is an innovative outdoor advertising company that offers a variety of non-traditional advertising solutions for businesses.
• Summus Outdoor is a full-service outdoor advertising company that provides strategic planning, creative design, and media placement services.
• Digital Outdoor Advertising focuses on digital billboards, offering advertisers the ability to create dynamic, eye-catching campaigns.

Other formats for advertising in Seattle

A closer look at the data reveals the depth and breadth of the other opportunities available in Seattle:

• Static Billboards: With 4,000 impressions and an average CPM of $127.13, static billboards offer a cost-effective and traditional advertising medium that continues to deliver results.
• Street Furniture: Street furniture garners 26,000 impressions and an average CPM of $60.54, providing advertisers with a unique opportunity to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings generate 2,800,000 impressions and an average CPM of $438.03, offering a creative and eye-catching advertising solution for urban environments.
• Wallscapes: Wallscapes achieve 455,000 impressions and an average CPM of $395.82, allowing advertisers to create large-scale, visually stunning campaigns that capture attention.
• Airport: Airport advertising reaches 9,000 impressions with an average CPM of $753.34, targeting a captive audience of travelers in Seattle's airports.
• Retail Venues: Retail venues generate 50,000 impressions and an average CPM of $15.93, providing advertisers with the opportunity to engage with consumers in shopping environments.
• Transit: Transit advertising garners 176,000 impressions and an average CPM of $1,618.88, allowing advertisers to reach a diverse audience of commuters and travelers.
• Bus: Bus advertising achieves 43,820,000 impressions and an average CPM of $3.61, offering a cost-effective and highly visible advertising solution for businesses.
• Window Scapes: Window scapes have an average CPM of $52.51, providing a unique and visually appealing advertising option for businesses.
• Everything Else: Other advertising opportunities in Seattle generate 875,000 impressions and an average CPM of $761.11, showcasing the variety of options available for advertisers to reach their target audience.

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