Billboards in Redmond
*All metrics are based on a 4-week advertising campaign
Redmond, a thriving tech hub and home to major companies like Microsoft and Nintendo, offers a unique opportunity for advertisers to reach a diverse and affluent audience. With its picturesque parks, bustling shopping centers, and vibrant arts scene, outdoor advertising in Redmond allows brands to seamlessly integrate their messages into the daily lives of residents and visitors alike. By tapping into this dynamic environment, advertisers can create lasting impressions and foster meaningful connections with their target audience.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are at least 20 factors to consider. Here are four key aspects to keep in mind:
- Location: Choose a billboard location that targets your desired audience and has high traffic counts. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
- Visibility: Ensure the alignment and height of the billboard provide maximum visibility. A billboard placed in a trendy part of town or near a college or university can effectively target young adults.
- Size and Type: Select the appropriate size and type of billboard based on your campaign goals and budget. For instance, a large bulletin billboard along a highway for maximum exposure, or a smaller junior poster in an urban neighborhood for a local audience.
- Duration: Determine the optimal duration for your billboard ad based on your marketing campaign goals. For example, a longer duration for branding campaigns and a shorter duration for event promotions.
Billboards price breakdown
In Redmond, billboard pricing varies significantly, with an average price of $9,856.50, a median price of $2,550, and the lowest price at just $250. Here's a closer look at these price points:
- Average Price: At $9,856.50, the average price reflects the diverse range of billboard options available in Redmond, from premium locations to more affordable options.
- Median Price: The median price of $2,550 indicates that there are plenty of mid-range billboard options for advertisers to choose from, catering to various budgets and campaign goals.
- Lowest Price: With the lowest price at $250, advertisers can find cost-effective billboard options in Redmond, making outdoor advertising accessible to businesses of all sizes.
Billboards Impression and CPM Metrics
In Redmond, the impressions and CPM metrics for outdoor advertising showcase a wide range of opportunities for advertisers to reach their target audience effectively and efficiently. Here's a breakdown of these metrics:
- Total Impressions: With approximately 19,266,000 total impressions, Redmond offers a substantial audience for advertisers to connect with through outdoor advertising.
- Average Impressions: The average number of impressions per billboard in Redmond is around 963,000, indicating a strong potential for visibility and reach.
- Median Impressions: The median number of impressions is 120,000, showcasing a variety of billboard options with different levels of exposure to suit various campaign goals.
- Average CPM: At an average CPM of $27.85, Redmond's outdoor advertising provides a cost-effective way for advertisers to reach their target audience.
- Median CPM: With a median CPM of $10, advertisers can find affordable billboard options in Redmond that still offer significant reach and impact.
Some of the top billboard providers in Redmond
Here are some of the top billboard providers in Redmond:
- Terraboost Media LLC is a purpose-driven company that has donated over $5 million in disinfecting and wellness products to reputable organizations on a mission to eradicate hunger.
- Pivot OOH is a leader in the US out-of-home media industry, known for their ambitious and inclusive company culture.
Other formats for advertising in Redmond
A closer look at the data reveals the depth and breadth of the other opportunities available in Redmond:
- Digital Billboards: In Redmond, digital billboards receive approximately 26,000 impressions with an average CPM of $7.36. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Retail Venues: Retail venues in Redmond generate around 34,000 impressions with an average CPM of $18.74. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Transit: Transit advertising in Redmond reaches approximately 5,600,000 impressions with an average CPM of $9.56. This medium allows advertisers to target commuters and travelers, providing repeated exposure to their message throughout the day.
- Everything Else: Other advertising opportunities in Redmond, such as alternative formats and unique placements, garner around 471,000 impressions with an average CPM of $6.85. These diverse options allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.
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