Digital Billboards in Pittsburgh

*All metrics are based on a 4-week advertising campaign

In the heart of the Steel City, Pittsburgh stands out as a thriving metropolis and a prime location for outdoor advertising. Known for its rich industrial history, iconic bridges, and vibrant neighborhoods, this city provides a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in Pittsburgh goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With over 340 billboards available in Pittsburgh, selecting the right ones for your advertising campaign can be a daunting task. To make the process easier, consider the following factors when choosing billboards:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Traffic Count: Opt for high-traffic areas, such as congested interstates or busy intersections with long wait times, to maximize the number of people who will see your advertisement.
• Visibility: Choose billboards with clear alignment and height, and avoid any obstructions that might affect visibility. The billboard should face traffic and not be at odd angles that require viewers to look in an uncomfortable or awkward direction.
• Proximity: If the goal of your billboard is to attract local customers, place it close to your business location. For campaigns aiming to increase brand awareness, consider long-term campaigns or utilizing multiple locations.

Digital billboards price breakdown

Billboard pricing in Pittsburgh varies significantly, with options available for various budgets:

• Average Price: The average price for a billboard in Pittsburgh is $5,179.97, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $50,000, this indicates that there are numerous high-end billboards available for advertisers seeking premium placements.
• Lowest Price: The lowest price for a billboard in Pittsburgh is $0, showcasing the potential for cost-effective advertising opportunities in the city.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your outdoor advertising campaign in Pittsburgh, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Pittsburgh is approximately 149,722,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Pittsburgh generates around 50,000 impressions, indicating the potential for consistent exposure to your target audience.
• Median Impressions: With a median of 50,000 impressions, this figure highlights the typical performance of billboards in the city.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Pittsburgh is $798.40, offering a range of options for advertisers with different budgets.
• Median CPM: The median CPM for billboards in Pittsburgh is $9.50, showcasing the potential for cost-effective advertising opportunities in the city.

Some of the top digital billboard providers in Pittsburgh

Here is a list of top billboard providers in Pittsburgh:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to suit various campaign needs.

Other formats for advertising in Pittsburgh

A closer look at the data reveals the depth and breadth of the other opportunities available in Pittsburgh:

• Static Billboards: Static billboards generate around 1,300 impressions with an average CPM of $38.03. This traditional advertising medium offers a stable presence in the city's landscape, making it a reliable choice for advertisers.
• Street Furniture: Street furniture garners approximately 115,828 impressions and an average CPM of $8.44. This versatile advertising option allows for creative integration into the urban environment, engaging pedestrians and motorists alike.
• Wheat Pastings: Wheat pastings amass around 7,249,000 impressions with an average CPM of $41.32. This artistic and eye-catching medium offers a unique way to capture the attention of passersby, making it a popular choice for creative campaigns.
• Wallscapes: Wallscapes generate about 234,424 impressions and an average CPM of $32.72. These large-scale advertisements make a bold statement, dominating the cityscape and leaving a lasting impression on viewers.
• Retail Venues: Retail venues attract around 50,000 impressions with an average CPM of $11.63. This targeted advertising option allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising garners approximately 6,000,000 impressions and an average CPM of $7,084.73. This mobile advertising medium offers extensive reach, targeting commuters and travelers throughout the city.
• Everything Else: Other advertising opportunities in Pittsburgh generate around 1,750,000 impressions with an average CPM of $17.28. These diverse options provide advertisers with a wide range of possibilities to create unique and memorable campaigns.

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