Billboards in Harrisburg

*All metrics are based on a 4-week advertising campaign

Harrisburg, the capital city, boasts a rich history, thriving arts scene, and diverse neighborhoods, making it an ideal location for outdoor advertising. As a hub for government, business, and culture, this city offers advertisers a unique opportunity to engage with a wide range of audiences. Outdoor advertising in Harrisburg goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 308 billboards available in Harrisburg, it's essential to consider various factors when choosing the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a strategic location that targets your desired audience, such as a busy interstate for college-educated adults or a trendy neighborhood for young adults. Refer to the Billboard Placement: Why Location is So Critical article for more information.
• Visibility: Make sure the billboard is clearly visible and aligned with traffic flow, as well as positioned at an appropriate height for maximum exposure. Check out the Advantages of Billboard Advertising article for more details.
• Duration: Consider the length of your advertising campaign, as billboards typically stay up for at least four weeks, but some campaigns can last several months. The How Long Should a Billboard Be Up? article provides more insights on this topic.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, or wallscapes. The Standard Size of a Billboard article offers a comprehensive guide on this subject.

Billboards price breakdown

In Harrisburg, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Harrisburg is $3,629.19, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Harrisburg is $1,000, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Harrisburg is $0, which may represent special promotions or unique circumstances for specific billboard placements.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the effectiveness of your outdoor advertising campaign in Harrisburg, and here's a breakdown of these key figures:

• Total Impressions: Harrisburg's outdoor advertising campaigns generate approximately 250,289,000 impressions in total, showcasing the vast reach of billboards in the city.
• Average Impressions: On average, a billboard in Harrisburg receives about 985,000 impressions, indicating the potential exposure for your advertisement.
• Median Impressions: The median number of impressions for a billboard in Harrisburg is 370,000, which means that half of the billboards receive more impressions and half receive fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Harrisburg is $12,826.57, reflecting the value of reaching a large audience through outdoor advertising.
• Median CPM: The median CPM for a billboard in Harrisburg is $3.47, highlighting the affordability of some billboard placements in the city.

Some of the top billboard providers in Harrisburg

When planning your outdoor advertising campaign in Harrisburg, consider partnering with one of the top billboard providers in the area:

• Lamar Advertising is a nationwide provider of outdoor advertising services, offering free design services, dedicated support, and a wide range of billboard options.
• Mesmerize specializes in out-of-home advertising, targeting consumers in point of care, out of home, and transit locations with a highly-targeted media strategy.
• Digital Outdoor Advertising is a woman-owned business with a network of independent billboard operators, providing access to over 20,000 digital and static billboards across the United States.
• Adkom offers a platform that simplifies the process of running national out-of-home media campaigns, providing a single platform to manage contracts and relationships with media providers.
• Integration Media is a go-to company for all outdoor advertising needs, offering a range of billboard options and services to help brands reach their target audience.

Other formats for advertising in Harrisburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Harrisburg:

• Digital Billboards: In Harrisburg, digital billboards receive approximately 50,000 impressions with an average CPM of $9.76. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Harrisburg garners around 92,000 impressions and has an average CPM of $54,553.48. This advertising format, which includes bus shelters and benches, offers a unique opportunity to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Harrisburg generate about 18,281,000 impressions with an average CPM of $0.89. This creative and cost-effective advertising method allows for large-scale, artistic displays that can capture the attention of passersby.
• Retail Venues: Advertising in retail venues in Harrisburg receives approximately 50,000 impressions and has an average CPM of $8.79. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Harrisburg generates around 3,262,000 impressions with an average CPM of $16.69. This format, which includes ads on buses and trains, offers a captive audience and extended exposure to commuters.
• Bus: Bus advertising in Harrisburg receives about 3,724,000 impressions and has an average CPM of $7.52. This mobile advertising medium allows for broad coverage and high visibility, making it an effective way to reach a wide audience.
• Everything Else: Other advertising opportunities in Harrisburg generate approximately 1,107,000 impressions with an average CPM of $8.67. These diverse options, such as mobile trucks and specialty ads, provide unique ways for brands to connect with their target audience.

Get started with advertising with AdQuick now!

With AdQuick's platform, you can take advantage of the numerous opportunities for billboards and out-of-home advertising in Harrisburg. By offering various products and solutions for advertisers, agencies, and OOH media owners, AdQuick combines technology, OOH expertise, and data to enable efficient and seamless ad buying across the globe. Experience the benefits of immediate access to over 1,400 premium OOH media owners, executing OOH buys 10x faster, launching OOH campaigns in as little as 48 hours, and unlocking unprecedented measurability for your campaigns. Don't miss out on the chance to elevate your outdoor advertising strategy in Harrisburg – sign up for AdQuick today!