Billboards in Salem

*All metrics are based on a 4-week advertising campaign

Salem, Oregon's capital city, boasts a unique blend of historical charm, natural beauty, and thriving businesses, making it an ideal location for outdoor advertising. With its diverse population, bustling downtown, and picturesque parks, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Salem not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences.

What to look for when picking billboards

With 196 billboard options to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location and demographics: Ensure the billboard is placed in an area with high traffic and targets the desired audience. For example, a billboard near a college campus would be ideal for reaching young adults.
• Visibility and size: Choose a billboard that is easily visible and has an appropriate size for your message. A large bulletin along a busy highway would be great for targeting commuters, while a smaller junior poster in a neighborhood would cater to local residents.
• Duration of the campaign: Determine how long the billboard should be up based on your campaign goals and budget. A branding campaign might require a longer duration, while an event-specific campaign could benefit from multiple billboards for a shorter period.
• Type of billboard: Consider the advantages of different billboard types, such as digital billboards for dynamic messages or wallscapes for unique, eye-catching designs on building exteriors.

Billboards price breakdown

Billboard pricing in Salem varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Salem is $2,502.52, which can help you estimate the overall cost of your campaign.
• Median Price: With a median price of $1,647.06, this value represents the middle point of billboard pricing in the area, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Salem is $0, indicating that there may be opportunities for free or heavily discounted advertising spaces in certain situations.

Billboards Impression and CPM Metrics

In Salem, the impressions and CPM metrics for outdoor advertising campaigns provide valuable insights into the reach and cost-effectiveness of billboards in the area:

• Total Impressions: With 125,035,000 total impressions, outdoor advertising in Salem has the potential to reach a large audience over a 4-week campaign.
• Average Impressions: The average number of impressions per billboard in Salem is 637,000, indicating the typical reach for a single billboard in the area.
• Median Impressions: The median number of impressions for a billboard in Salem is 505,000, providing a more accurate representation of the typical reach for a single billboard.
• Average CPM: The average CPM (Cost Per Thousand Impressions) in Salem is $7.10, which can help advertisers estimate the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $2.72, this value offers a more accurate representation of the typical cost per thousand impressions in Salem.

Some of the top billboard providers in Salem

When planning an outdoor advertising campaign in Salem, it's important to consider the top providers in the area to ensure the best results. Some of the leading billboard providers in Salem include:

• Lamar Advertising is a nationwide provider of outdoor advertising services, offering design services and a wide range of advertising displays.
• Outfront provides out-of-home (OOH) advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections between brands and audiences.
• Terraboost Media LLC offers advertising solutions through wellness billboards in various networks, reaching 280 million consumers every day and keeping them healthy and informed.
• Enlighten focuses on digital out-of-home advertising targeted at cannabis consumers, providing a unique niche in the outdoor advertising market.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through digital and static billboards in over 200 markets.

Other formats for advertising in Salem

A closer look at the data reveals the depth and breadth of the other opportunities available in Salem:

• Digital Billboards: In Salem, digital billboards receive 267,000 impressions with an average CPM of $11.95. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
• Wheat Pastings: Wheat pastings in Salem generate 85,000 impressions and have an average CPM of $3.58. This creative and cost-effective advertising method allows for unique designs and placements, adding an artistic touch to the urban landscape.
• Retail Venues: Advertising in retail venues in Salem garners 50,000 impressions with an average CPM of $17.17. This targeted approach reaches consumers in a shopping mindset, increasing the likelihood of conversions and brand engagement.
• Transit: Transit advertising in Salem achieves 8,400,000 impressions and has an average CPM of $8.21. This highly visible medium targets commuters and travelers, providing extended exposure and a captive audience for your message.
• Everything Else: Other advertising opportunities in Salem collectively receive 2,437,000 impressions with an average CPM of $12.00. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience and make a lasting impression.

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