Digital Billboards in Portland

*All metrics are based on a 4-week advertising campaign

Portland, a thriving metropolis nestled in the Pacific Northwest, boasts a vibrant arts scene, eco-friendly initiatives, and a diverse population. This dynamic city provides a unique opportunity for advertisers to engage with audiences through outdoor advertising. Billboards in Portland not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

With 458 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college or university would be ideal for targeting young adults.
• Traffic Count: Choose a billboard with high visibility to maximize the number of people who will see your advertisement. A billboard along a busy interstate with frequent congestion would be a good choice.
• Visibility: Consider the alignment and height of the billboard, as well as any obstructions that might affect visibility. A large billboard in a high-traffic area with no obstructions would be highly visible to a large number of people.
• Land Use Type: Select a billboard in an area that complements your advertisement's message, whether it's residential, commercial, or industrial. For instance, a billboard promoting a trendy product would be well-suited in a fashionable part of town.

Digital billboards price breakdown

In Portland, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Portland is approximately $4,065.55, providing a general idea of the cost for a typical advertising campaign.
• Median Price: With a median price of $40,215.00, this figure represents the middle point in the range of billboard costs, offering a more accurate representation of the market.
• Lowest Price: The lowest price for a billboard in Portland is $0.00, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising space in certain circumstances.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for billboards in Portland can help advertisers make informed decisions about their outdoor advertising campaigns:

• Total Impressions: Portland billboards generated a total of 279,870,000 impressions during a 4-week advertising campaign.
• Average Impressions: On average, a billboard in Portland received 61,000 impressions during the campaign.
• Median Impressions: The median number of impressions for a Portland billboard was 40,000, representing the middle point in the range of impressions.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Portland was $13.85, providing a general idea of the cost efficiency of advertising in the city.
• Median CPM: With a median CPM of $10.00, this figure represents the middle point in the range of CPM costs, offering a more accurate representation of the market.

Some of the top digital billboard providers in Portland

Here are the top billboard providers in Portland, offering a variety of options for advertisers to choose from:

• Outfront Media is a leading provider of outdoor advertising solutions, with a diverse portfolio of billboards and other advertising formats.
• Integration Media specializes in integrated marketing campaigns, utilizing billboards and other media to create cohesive and impactful advertising strategies.
• Brooklyn Outdoor is a boutique outdoor advertising agency, offering creative and innovative billboard solutions for brands looking to make a statement.

Other formats for advertising in Portland

A closer look at the data reveals the depth and breadth of the other opportunities available in Portland:

• Static Billboards: Static billboards generate 2,670,000 impressions with an average CPM of $4,363.38. This classic advertising medium remains a popular choice for its ability to capture attention and create lasting impressions.
• Street Furniture: Street furniture garners 84,789,000 impressions and an average CPM of $49.20. This versatile advertising option allows brands to reach pedestrians and motorists alike in high-traffic urban areas.
• Wheat Pastings: Wheat pastings accumulate 210,000,000 impressions with an average CPM of $2,955.31. This creative and eye-catching medium offers a unique way to engage with audiences in urban environments.
• Wallscapes: Wallscapes receive 338,778,000 impressions and an average CPM of $51.09. These large-scale advertisements make a bold statement and are hard to miss in busy cityscapes.
• Airport: Airport advertising generates 2,900,000,000 impressions with an average CPM of $8.58. This captive audience setting allows advertisers to target travelers and professionals in a high-traffic environment.
• Retail Venues: Retail venues garner 40,215,000 impressions and an average CPM of $4,604.29. This targeted advertising medium enables brands to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising accumulates 5,320,000,000 impressions with an average CPM of $739.04. This highly visible medium allows advertisers to reach commuters and travelers on buses, trains, and other forms of public transportation.
• Bus: Bus advertising generates 35,378,000,000 impressions and an average CPM of $10.29. This mobile advertising option offers the opportunity to reach a wide audience as buses travel throughout the city.
• Window Scapes: Window scapes have an average CPM of $9.07. This visually appealing medium allows advertisers to transform storefront windows into eye-catching displays that engage passersby.
• Everything Else: Other advertising opportunities in Portland generate 1,500,000,000 impressions with an average CPM of $47.44. This category encompasses a variety of unique and innovative advertising options for brands looking to stand out from the competition.

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