Digital Billboards in Kansas City

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Kansas City emerges as a bustling urban hub and a prime location for outdoor advertising. Known for its rich cultural landmarks, vibrant arts scene, and diverse neighborhoods, this city offers a unique platform for advertisers to seamlessly integrate their messages into the fabric of daily life. Outdoor advertising in Kansas City goes beyond selling products; it fosters connections between communities, brands, and individuals, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

With over 453 billboards available in Kansas City, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequented by commuters.
• Traffic Count: Choose a location with a high number of people who will see the billboard, such as high traffic areas like congested interstates or busy intersections with long wait times.
• Visibility: Opt for billboards that are clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free from obstructions that might affect visibility.
• Duration and Budget: Determine the appropriate length of your advertising campaign based on your marketing goals and budget, as there is no specific rule for how long a billboard should be up. Keep in mind that billboard advertising is cost-effective and offers a high return on investment.

Digital billboards price breakdown

Billboard pricing in Kansas City varies significantly, with options available to suit a range of budgets:

• Average Price: The average price for a billboard in Kansas City is approximately $2,615.96, offering a cost-effective advertising solution for businesses.
• Median Price: With a median price of $50,000, premium billboard locations in high-traffic areas can provide maximum exposure for your campaign.
• Lowest Price: For those on a tight budget, there are billboards available at the lowest price of $0, making outdoor advertising accessible to all.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard advertising campaign in Kansas City, it's crucial to analyze the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 83,590,000 impressions, reaching a wide audience across the city.
• Average Impressions: On average, each billboard in the campaign received 1,840,000 impressions, showcasing the potential reach of outdoor advertising in Kansas City.
• Median Impressions: The median number of impressions for billboards in the campaign was 50,000, indicating that some locations had significantly higher visibility than others.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $35.07, demonstrating the cost-effectiveness of billboard advertising in Kansas City.
• Median CPM: With a median CPM of $9.50, some billboards offered even greater value for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Kansas City

Here are the top billboard providers in Kansas City, offering a variety of outdoor advertising solutions to meet your campaign needs:

• Lamar Advertising is a leading provider of billboards, offering a wide range of sizes and formats to suit any campaign.
• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with dynamic and eye-catching displays.
• Outfront Media offers a diverse portfolio of outdoor advertising options, including billboards, transit, and street furniture.
• Adkom is a full-service outdoor advertising agency, providing custom solutions for businesses looking to make an impact in Kansas City.
• Ad-Trend Advertising has over 30 years of experience in the industry, offering a variety of billboard options and personalized service.

Other formats for advertising in Kansas City

A closer look at the data reveals the depth and breadth of the other opportunities available in Kansas City:

• Static Billboards: With 2,310,000 impressions and an average CPM of $13.32, static billboards remain a popular choice for advertisers seeking a traditional and reliable outdoor advertising medium.
• Street Furniture: Street furniture garners 22,524,000 impressions and boasts an average CPM of $1,566.35, offering advertisers a unique way to integrate their message into the urban landscape.
• Wheat Pastings: Wheat pastings generate 2,950,000 impressions and have an average CPM of $49.27, providing a creative and eye-catching advertising option for brands looking to make a statement.
• Wallscapes: Wallscapes receive 896,000 impressions and an average CPM of $40.33, allowing advertisers to create large-scale, visually striking displays that capture attention.
• Airport: Airport advertising reaches 68,296,000 impressions with an average CPM of $7.96, providing a captive audience for advertisers targeting travelers in Kansas City.
• Retail Venues: Retail venues generate 50,000,000 impressions and an average CPM of $8.08, offering advertisers the opportunity to engage with consumers in a shopping environment.
• Transit: Transit advertising garners 3,000,000 impressions and an average CPM of $11.29, allowing brands to reach commuters and travelers on the go.
• Window Scapes: Window scapes have an average CPM of $222.60, providing a unique and visually appealing advertising option for businesses looking to stand out.
• Everything Else: Other advertising options in Kansas City generate 875,000 impressions and have an average CPM of $137.83, showcasing the diverse range of opportunities available for advertisers in the city.

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