Billboards in Affton
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Affton emerges not just as a bustling suburban area but as a vibrant canvas for outdoor advertising. This community, known for its strong local businesses, family-friendly atmosphere, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Affton does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With 23 being a significant number in the world of outdoor advertising, it's essential to consider various factors when selecting the perfect billboard for your campaign. Some key aspects to keep in mind include:
- Location: Choose a billboard location that targets your desired demographics and has a high traffic count for maximum exposure. For example, a billboard near a busy intersection or along a popular commuter route.
- Visibility: Ensure the billboard is easily visible to passing traffic, with proper alignment, height, and no obstructions. A billboard facing oncoming traffic and placed at a readable height is ideal.
- Surrounding Environment: Consider the land use type of the area, whether it's residential, commercial, or industrial, as this can impact the audience your billboard reaches. A billboard in a commercial area may attract both employees and customers.
- Duration and Intent: Determine the length of your campaign and its goals, such as increasing brand awareness or attracting local customers. A long-term campaign or one that uses multiple locations may be more effective for brand awareness, while a billboard close to your business may be better for attracting local customers.
Billboards price breakdown
Billboard pricing in Affton varies, offering options for different budgets and campaign goals:
- Average Price: The average price for a billboard in Affton is $1,798.70, providing a good benchmark for advertisers to gauge their spending.
- Median Price: With a median price of $1,250, this value represents the middle ground in pricing, offering a balance between affordability and visibility.
- Lowest Price: For those on a tight budget, the lowest price available for a billboard in Affton is $250, making outdoor advertising accessible to even small businesses.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Affton provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:
- Total Impressions: Affton's outdoor advertising campaigns generate approximately 15,326,000 impressions, showcasing the potential reach of billboards in the area.
- Average Impressions: On average, a billboard in Affton receives about 666,000 impressions, indicating the typical exposure for an ad in this market.
- Median Impressions: The median number of impressions for a billboard in Affton is 299,000, representing a balanced view of ad exposure in the area.
- Average CPM: The average cost per thousand impressions (CPM) in Affton is $14.84, providing a measure of the cost-effectiveness of outdoor advertising campaigns.
- Median CPM: With a median CPM of $2.53, this figure offers a more balanced perspective on the cost per thousand impressions in Affton's outdoor advertising market.
Some of the top billboard providers in Affton
Top billboard providers in Affton include:
- Outfront Media: A company that specializes in out-of-home (OOH) advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
- Digital Outdoor Advertising: A woman-owned advertising business that connects premier ad agencies to consumers across the United States through a network of hundreds of independent billboard operators.
- DDI Media: A family-owned advertising company that has been helping businesses generate impactful results since 1984, specializing in outdoor advertising and digital media services.
- Adkom: A company that simplifies the out-of-home media buying process, offering a national network and a single source for impactful media.
- Cooler Screens: A technology company that is powering the in-store retail media revolution, aiming to enhance the consumer experience in retail stores.
Other formats for advertising in Affton
A closer look at the data reveals the depth and breadth of the other opportunities available in Affton:
- Digital Billboards: In Affton, digital billboards receive approximately 28,000 impressions with an average CPM of $12.57. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
- Street Furniture: Street furniture in Affton garners around 150,000 impressions and has an average CPM of $2.05. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters alike.
- Retail Venues: Retail venues in Affton generate about 28,000 impressions with an average CPM of $29.42. These advertising spaces, located within shopping centers and stores, offer a captive audience and the potential for increased foot traffic and sales.
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