Billboards in Fort Collins

*All metrics are based on a 4-week advertising campaign

Fort Collins, nestled at the foothills of the Rocky Mountains, is a thriving hub for outdoor advertising. With its bustling downtown, vibrant arts scene, and home to Colorado State University, this city provides a diverse audience for advertisers. Outdoor advertising in Fort Collins not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that engage residents and visitors alike.

What to look for when picking billboards

When selecting billboards to advertise on, there are 189 factors to consider, but we'll focus on four key aspects. Here are some essential factors to keep in mind:

• Location: Choose a billboard location that targets your desired demographic, such as placing a billboard near a college or university for young adults or along a busy interstate for commuters. (source: Billboard Placement: Why Location is So Critical)
• Size: Pick the appropriate billboard size based on your target audience and location, such as bulletins for highways, posters for primary and secondary arterial roadways, or junior posters for urban neighborhoods. (source: What is the Standard Size of a Billboard?)
• Duration: Determine the optimal duration for your billboard ad based on your marketing campaign goals and budget, with a typical minimum duration of four weeks. (source: How Long Should a Billboard Be Up?)
• Design: Ensure your billboard design is eye-catching, easy to read, and effectively communicates your message to maximize its impact. (source: The Advantages of Billboard Advertising)

Billboards price breakdown

Billboard pricing in Fort Collins varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Fort Collins is $2,787.54.
• Median Price: The median price for a billboard in this city is $1,476.75.
• Lowest Price: The lowest price for a billboard in Fort Collins is $173.25.

Billboards Impression and CPM Metrics

In Fort Collins, outdoor advertising offers a wide range of impressions and cost per thousand impressions (CPM) metrics, providing advertisers with various options to reach their target audience effectively.

• Total Impressions: The total number of impressions for outdoor advertising in Fort Collins is approximately 100,513,000.
• Average Impressions: On average, a billboard in Fort Collins generates around 707,837 impressions.
• Median Impressions: The median number of impressions for a billboard in this city is about 340,668.
• Average CPM: The average cost per thousand impressions (CPM) for outdoor advertising in Fort Collins is $11.37.
• Median CPM: The median CPM for a billboard in Fort Collins is $3.78.

Some of the top billboard providers in Fort Collins

Fort Collins offers a variety of outdoor advertising providers to choose from, each with their unique offerings and expertise:

• Clear Channel Outdoor is committed to doing more, providing partners with more impact, innovation, partnership, and results in advertising.
• Cheddar Advertising is an innovative digital and creative agency based in Denver.
• Gas Station TV (GSTV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services to help businesses advertise and market their products and services in grocery stores.
• KeyMe Locksmiths is a trusted locksmith service that provides 24/7 locksmith services for residential, commercial, and car lockouts, with high customer ratings and the ability to copy keys at their self-service kiosks.

Other formats for advertising in Fort Collins

A closer look at the data reveals the depth and breadth of the other opportunities available in Fort Collins:

• Digital Billboards: In Fort Collins, digital billboards generate around 50,000 impressions with an average CPM of $39.67. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Street Furniture: Street furniture in Fort Collins garners approximately 42,000 impressions and has an average CPM of $6.35. This type of advertising, which includes bus shelters and benches, provides a cost-effective way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Fort Collins accumulate around 901,000 impressions with an average CPM of $0.53. This unconventional and creative form of advertising allows brands to make a bold statement and engage with their audience in a unique way.
• Retail Venues: Advertising in retail venues in Fort Collins generates about 57,000 impressions and has an average CPM of $40.36. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Fort Collins achieves approximately 3,724,000 impressions with an average CPM of $4.39. By targeting commuters and travelers, this form of advertising offers a captive audience and high visibility for brands.
• Everything Else: Other advertising opportunities in Fort Collins, such as alternative media and guerrilla marketing, collectively garner around 1,110,000 impressions with an average CPM of $5.35. These diverse and innovative options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

Fort Collins offers a diverse range of outdoor advertising opportunities, from traditional billboards to innovative street furniture and transit ads. By leveraging the power of out-of-home advertising, brands can effectively engage with their target audience and create memorable campaigns. AdQuick, a platform for efficient and measurable OOH advertising, provides access to a wide network of media owners, seamless ad buying, fast campaign execution, and valuable tools and resources for planning and research. Don't miss out on the benefits of this powerful advertising medium. Get Started with AdQuick today!