Digital Billboards in Denver

*All metrics are based on a 4-week advertising campaign

Nestled at the foot of the Rocky Mountains, Denver boasts a thriving urban landscape and a vibrant outdoor scene, making it an ideal location for advertisers. The Mile High City's diverse neighborhoods, bustling downtown, and strong economy provide a unique opportunity for brands to engage with a wide range of audiences. Outdoor advertising in Denver goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, there are several factors to consider to ensure you reach your target audience effectively. With over 1,403 billboards in Denver, it's essential to choose the right ones for your campaign. Some key factors to consider include:

• Location: Choose a billboard location that aligns with your target audience's demographics and interests. For example, placing billboards near colleges or universities to target young adults or along busy highways to reach commuters.
• Visibility: Ensure the billboard is easily visible, with proper alignment, height, and minimal obstructions. This will maximize its impact on passersby.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. While there is no specific rule, billboard ads typically stay up for at least four weeks.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. Each size targets a different audience and is positioned in various locations.

Digital billboards price breakdown

Billboard pricing in Denver varies significantly, with options available for various budgets and campaign goals. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Denver is $6,543.74, providing a reasonable cost for advertisers looking to make an impact in the city.
• Median Price: With a median price of $40,215, advertisers can expect to find a wide range of billboard options in Denver, catering to different campaign objectives and budgets.
• Lowest Price: The lowest price for a billboard in Denver is $0, offering an opportunity for advertisers to take advantage of cost-effective advertising solutions in the city.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Denver. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Denver is approximately 1,244,229,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Denver generates around 887,000 impressions during a 4-week campaign, highlighting the potential for consistent brand exposure.
• Median Impressions: The median number of impressions for a billboard in Denver is 40,000, indicating a wide range of billboard performance in terms of audience reach.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Denver is $36.34, offering a competitive rate for advertisers to reach their target audience.
• Median CPM: With a median CPM of $11.43, Denver's billboard advertising market provides various options for advertisers with different budget constraints and campaign goals.

Some of the top digital billboard providers in Denver

Here are the top billboard providers in Denver, offering a variety of outdoor advertising solutions to meet your campaign needs:

• Lamar Advertising is a leading provider of billboards, offering a wide range of sizes and formats to help advertisers reach their target audience effectively.
• Clear Channel Outdoor specializes in creating impactful outdoor advertising campaigns, leveraging their extensive inventory of billboards and digital displays.
• Outfront Media is a prominent player in the outdoor advertising industry, providing innovative and engaging billboard solutions for brands to connect with their audience.
• Mile High Outdoor / Elevation Outdoor offers a diverse selection of billboard options, catering to the unique needs of advertisers in the Denver market.
• Digital Outdoor Advertising focuses on delivering high-quality digital billboard advertising solutions, enabling brands to create dynamic and eye-catching campaigns.

Other formats for advertising in Denver

A closer look at the data reveals the depth and breadth of the other opportunities available in Denver:

• Static Billboards: In Denver, static billboards generate approximately 1,940,000 impressions with an average CPM of $62.40. This traditional advertising medium continues to be a popular choice for brands seeking a strong presence in the city.
• Street Furniture: Street furniture in Denver garners around 271,000 impressions and has an average CPM of $26.77. This versatile advertising option allows brands to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Denver receive about 5,922,000 impressions with an average CPM of $16.88. This creative and eye-catching medium offers a unique way for brands to engage with their audience.
• Wallscapes: Wallscapes in Denver generate approximately 422,000 impressions and have an average CPM of $156.70. These large-scale advertisements make a bold statement and are hard to miss in the urban landscape.
• Airport: Although there are no available impressions for airport advertising in Denver, the average CPM is $5.97. Airports provide a captive audience for advertisers, making it an attractive option for reaching travelers.
• Retail Venues: Retail venues in Denver receive around 37,000 impressions and have an average CPM of $34.99. This advertising medium allows brands to target consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Denver generates approximately 7,347,000 impressions with an average CPM of $13.31. This medium effectively reaches commuters and travelers, providing ample opportunities for brand exposure.
• Bus: Bus advertising in Denver garners about 5,143,000 impressions and has an average CPM of $22.50. This mobile advertising option allows brands to reach a wide audience as buses travel throughout the city.
• Window Scapes: There is no available data on impressions for window scapes in Denver, but the average CPM is $11.96. This advertising medium offers a unique way to capture the attention of passersby in busy areas.
• Everything Else: Other advertising opportunities in Denver generate around 348,000 impressions with an average CPM of $44.85. This category encompasses a variety of advertising options, allowing brands to find the perfect fit for their campaign needs.

Get started with advertising with AdQuick now!

Denver's thriving urban landscape and diverse neighborhoods make it an ideal location for outdoor advertising. With a wide range of billboard options, street furniture, transit advertising, and more, brands can effectively engage with their target audience and create lasting impressions. AdQuick, a platform specializing in billboards and out-of-home advertising, offers products, solutions, and tools for efficient and measurable campaigns. By signing up with AdQuick, you can launch hyper-targeted OOH campaigns in minutes, gain immediate access to over 1,400 premium OOH media owners, and unlock unprecedented measurability. Don't miss out on the opportunity to make a big impression in the Mile High City – Get Started with AdQuick today!