Digital Billboards in Fresno

*All metrics are based on a 4-week advertising campaign

Located in the heart of the San Joaquin Valley, Fresno boasts a thriving agricultural industry, a diverse population, and a growing arts and culture scene. This vibrant city provides a unique opportunity for advertisers to engage with a wide range of audiences. Outdoor advertising in Fresno not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression on residents and visitors alike.

What to look for when picking digital billboards

With 294 sources to consider, selecting the right billboard for your advertising campaign can be a daunting task. Here are four key factors to keep in mind when choosing the perfect billboard:

• Location: Consider the demographics, traffic count, visibility, land use type, proximity, and intent of the billboard's location. For example, a billboard targeting college-educated adults with above-average incomes should be placed along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is easily seen by passersby, taking into account its alignment, height, and any potential obstructions. A billboard located in a high-traffic area and of a significant size would have high visibility.
• Size and Design: Choose the appropriate size and design for your campaign goals, whether it's a traditional, digital, or wallscape billboard. Digital billboards and wallscapes that incorporate new technology like lighting, video, and interactive mobile technology can create dynamic, interactive content.
• Cost and Budget: Billboard advertising is generally more cost-effective than other forms of advertising, but it's important to find the right option for your budget. Digital billboards, for example, can be a cost-effective choice as they allow multiple advertisers to share the space or display several different messages for a single advertiser.

Digital billboards price breakdown

Billboard pricing in Fresno varies greatly, with options available for a wide range of budgets:

• Average Price: The average price for a billboard in Fresno is $2,315.90, offering a cost-effective advertising solution for many businesses.
• Median Price: With a median price of $12,188, advertisers can find billboards that cater to a variety of campaign goals and target audiences.
• Lowest Price: The lowest price for a billboard in Fresno is $0, providing an opportunity for advertisers to take advantage of free or heavily discounted ad space in certain situations.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of billboard advertising in Fresno, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Fresno is approximately 77,818,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Fresno generates around 2,315,900 impressions during a 4-week campaign, highlighting the potential for significant audience engagement.
• Median Impressions: The median number of impressions for a billboard in Fresno is 12,000, offering a reliable benchmark for advertisers to gauge the performance of their campaigns.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Fresno is $758.65, demonstrating the cost-effectiveness of outdoor advertising in the area.
• Median CPM: With a median CPM of $15.17, advertisers can find billboards that cater to a variety of campaign goals and target audiences while maintaining a reasonable advertising budget.

Some of the top digital billboard providers in Fresno

Here are the top billboard providers in Fresno, offering a variety of advertising solutions to meet your campaign needs:

• Clear Channel Outdoor is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to help businesses reach their target audience effectively.
• Lamar Advertising specializes in billboard advertising, providing high-quality and impactful ad spaces to help businesses connect with their audience and drive results.
• Outfront Media offers innovative and engaging outdoor advertising solutions, helping businesses create memorable and effective campaigns that resonate with their target audience.

Other formats for advertising in Fresno

A closer look at the data reveals the depth and breadth of the other opportunities available in Fresno:

• Static Billboards: In Fresno, static billboards generate approximately 2,430,000 impressions with an average CPM of $277.82. This traditional advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Wheat Pastings: Wheat pastings in Fresno receive around 1,000,000 impressions and have an average CPM of $16,660. This creative and eye-catching advertising method offers a unique way to capture the attention of passersby.
• Wallscapes: Wallscapes in Fresno garner about 547,000 impressions with an average CPM of $11.88. These large-scale advertisements create a striking visual impact, making them a popular choice for advertisers looking to stand out.
• Airport Advertising: Although airport advertising in Fresno currently has an CPM of $2.86. Airports provide a captive audience, making them an ideal location for targeted advertising campaigns.
• Retail Venues: Retail venues in Fresno generate approximately 12,213,000 impressions and have an average CPM of $37.03. These advertising spaces offer a prime opportunity to reach consumers in a shopping mindset.
• Transit Advertising: Transit advertising in Fresno receives around 6,000,000 impressions with an average CPM of $12,017.25. This advertising medium allows businesses to reach a wide audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Fresno accumulate about 517,776,000 impressions and have an average CPM of $6.09. This category encompasses a variety of unique and innovative advertising methods to help businesses reach their target audience in new and engaging ways.

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AdQuick is a comprehensive platform that connects advertisers to out-of-home (OOH) media owners, offering services for planning, buying, and measuring outdoor advertising. With an AI chatbot ready to answer questions about billboard availability, costs, and ideal budgets for campaigns in various locations, AdQuick makes it easy for businesses to navigate the world of outdoor advertising. Additionally, the platform provides valuable resources such as a billboard cost calculator and an OOH campaign planner to help advertisers make informed decisions. Don't miss out on the opportunity to launch hyper-targeted OOH campaigns in minutes. Get started now!