Digital Billboards in Bakersfield

*All metrics are based on a 4-week advertising campaign

Located in the heart of the San Joaquin Valley, Bakersfield boasts a thriving economy, diverse population, and a unique blend of urban and rural landscapes. This dynamic environment provides advertisers with a versatile platform to engage audiences and create lasting impressions. Outdoor advertising in Bakersfield not only promotes products and services, but also fosters connections between communities, brands, and individuals, weaving compelling narratives that captivate the attention of residents and visitors alike.

What to look for when picking digital billboards

With 167 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area that aligns with your target audience's demographics and has high visibility, such as busy intersections or highways with heavy traffic. For example, a billboard near a shopping mall might be ideal for promoting a retail store.
• Size: Choose the appropriate size for your billboard based on its location and the intended audience. For instance, large bulletins are effective along highways, while smaller junior posters work well in urban neighborhoods.
• Duration: Determine the optimal length of time for your billboard to be displayed, considering factors such as your marketing campaign goals, budget, and target audience. A campaign promoting a limited-time offer might require a shorter display duration than one focused on brand awareness.
• Type: Select the right type of billboard for your campaign, such as traditional, digital, or wallscapes. Digital billboards, for example, allow for dynamic messaging and frequent updates, making them suitable for campaigns with changing promotions or announcements.

Digital billboards price breakdown

In Bakersfield, billboard pricing varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Bakersfield is $3,596.40, providing a general idea of the cost for a typical campaign.
• Median Price: With a median price of $28,000, this value represents the middle point in the range of billboard prices, indicating that half of the available billboards are priced higher and half are priced lower.
• Lowest Price: The most affordable billboard option in Bakersfield costs just $18.36, making it possible for even small businesses or those with limited budgets to take advantage of outdoor advertising opportunities.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in evaluating the effectiveness of your billboard advertising campaign in Bakersfield:

• Total Impressions: The total number of impressions generated by all billboards in Bakersfield during a 4-week campaign is approximately 76,881,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Bakersfield generates around 460,000 impressions during a 4-week campaign, providing a solid baseline for advertisers to gauge the performance of their chosen billboard.
• Median Impressions: The median number of impressions for a billboard in Bakersfield is 28,000, indicating that half of the available billboards generate more impressions and half generate fewer impressions during a 4-week campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Bakersfield is $1,426.37, offering advertisers a benchmark to assess the cost-effectiveness of their outdoor advertising investment.
• Median CPM: With a median CPM of $9.50, this value represents the middle point in the range of CPM values, suggesting that half of the available billboards have a higher CPM and half have a lower CPM.

Some of the top digital billboard providers in Bakersfield

Here are the top billboard providers in Bakersfield, offering a variety of outdoor advertising solutions to meet your campaign needs:

• Adkom is a leading provider of outdoor advertising solutions, specializing in billboards, transit ads, and digital displays.
• Digital Outdoor Advertising focuses on delivering high-quality digital billboards and outdoor advertising services to businesses in Bakersfield and beyond.
• Lamar Advertising offers a wide range of billboard options, including traditional, digital, and wallscapes, to help advertisers reach their target audience effectively.
• Outfront Media is a prominent outdoor advertising company, providing innovative and engaging billboard solutions for businesses of all sizes.

Other formats for advertising in Bakersfield

A closer look at the data reveals the depth and breadth of the other opportunities available in Bakersfield:

• Static Billboards: In Bakersfield, static billboards generate approximately 1,167,000 impressions with an average CPM of $79.19. This classic advertising medium continues to provide a strong presence in the outdoor advertising landscape.
• Street Furniture: Street furniture in Bakersfield garners around 638,000 impressions and has an average CPM of $11.87. This versatile advertising option allows for creative and targeted campaigns in high-traffic urban areas.
• Retail Venues: Retail venues in Bakersfield receive about 80,000 impressions with an average CPM of $13.63. These strategic placements within shopping centers and stores offer advertisers the opportunity to directly engage with consumers.
• Transit: Transit advertising in Bakersfield generates approximately 9,490,000 impressions and has an average CPM of $12,873.33. This highly visible medium reaches a diverse audience of commuters and travelers, making it an effective choice for broad exposure.
• Everything Else: Other advertising opportunities in Bakersfield, such as digital displays and alternative outdoor formats, collectively accumulate around 1,759,000 impressions with an average CPM of $2.85. These innovative options provide advertisers with unique ways to connect with their target audience.

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