Digital Billboards in Evansville

*All metrics are based on a 4-week advertising campaign

Evansville, nestled along the Ohio River, boasts a unique blend of history, culture, and economic growth, making it an ideal location for advertisers. With its thriving downtown, picturesque riverfront, and diverse neighborhoods, this city provides a dynamic backdrop for outdoor advertising. In Evansville, billboards do more than just promote products; they engage communities, forge connections between brands and consumers, and create lasting impressions on everyone who passes by.

What to look for when picking digital billboards

With 129 billboard options to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, income, and interests. For example, a billboard near a college campus would be ideal for targeting young adults.
• Visibility: Choose a billboard with high visibility, such as one located at a busy intersection or along a frequently congested highway, to maximize exposure to potential customers.
• Duration: Consider how long the billboard should be up to achieve your campaign goals. For instance, a seasonal promotion may require a shorter display time than a brand awareness campaign.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins for busy roads, posters for cities and towns, or junior posters for urban neighborhoods and smaller roads.

Digital billboards price breakdown

In Evansville, billboard pricing varies significantly, with options to suit various budgets and campaign objectives:

• Average Price: The average price for a billboard in Evansville is $781.60, offering a range of options for advertisers with different budget constraints.
• Median Price: With a median price of $29,264.50, advertisers can find billboards that cater to both high-end and more affordable campaigns.
• Lowest Price: The lowest-priced billboard in Evansville costs just $7.62, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics is crucial for evaluating the effectiveness of your billboard advertising campaign in Evansville:

• Total Impressions: The total number of impressions for a 4-week campaign in Evansville is approximately 15,207,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Evansville generates around 117,000 impressions during a 4-week campaign, highlighting the potential for consistent exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Evansville is 29,000, indicating a wide range of visibility options for advertisers to choose from.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Evansville is $12.44, offering a cost-effective advertising solution for businesses of all sizes.
• Median CPM: With a median CPM of $9.50, advertisers can find billboards that provide a balance between cost and visibility, ensuring a strong return on investment.

Some of the top digital billboard providers in Evansville

Here is a list of top billboard providers in Evansville:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a variety of billboard options to suit different campaign needs.

Other formats for advertising in Evansville

A closer look at the data reveals the depth and breadth of the other opportunities available in Evansville:

• Static Billboards: Static billboards in Evansville generate approximately 1,065,000 impressions with an average CPM of $6.45. This classic advertising medium continues to provide a strong presence in the city's outdoor advertising landscape.
• Retail Venues: Retail venues in Evansville receive around 40,000 impressions with an average CPM of $13.92. These locations offer advertisers the opportunity to reach consumers in a targeted shopping environment.
• Transit: Transit advertising in Evansville garners about 8,000,000 impressions with an average CPM of $1.51. This cost-effective option allows advertisers to reach a wide audience as they travel throughout the city.
• Everything Else: Other advertising opportunities in Evansville accumulate approximately 323,000 impressions with an average CPM of $0.00. These diverse options provide advertisers with unique ways to connect with their target audience.

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