Digital Billboards in Dundalk

*All metrics are based on a 4-week advertising campaign

Located near the bustling port of Baltimore, Dundalk is a thriving community with a rich industrial history and diverse population. This unique setting provides advertisers with a prime opportunity to engage with a wide audience. Outdoor advertising in Dundalk not only promotes products and services, but also fosters connections between brands and the community. With its strategic location and vibrant local culture, Dundalk offers an exceptional platform for advertisers to make a lasting impact.

What to look for when picking digital billboards

When selecting billboards for advertising, there are 44 factors to consider, ensuring that your ad reaches the right audience and maximizes its impact. Here are four key factors to keep in mind:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, placing billboards along busy highways or near colleges and universities can help reach specific audiences.
• Visibility: Ensure the billboard is clearly visible, well-aligned, and placed at a readable height within the driver's frame of vision. Avoid billboards with obstructions or poor alignment that may hinder visibility.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins for highways, posters for local audiences, or digital billboards for dynamic messaging. Each size and type targets different audiences and offers unique advantages.
• Duration: Determine the optimal duration for your billboard ad based on your campaign goals and budget. While there is no specific rule, billboard advertisements typically stay up for at least four weeks, with some campaigns lasting several months.

Digital billboards price breakdown

In Dundalk, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Dundalk is $448.41, which can help advertisers estimate their overall campaign costs.
• Median Price: With a median price of $36,620, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Dundalk is $65.80, showcasing the potential for affordable advertising options in the area.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your billboard advertising campaign in Dundalk, with the following key data points:

• Total Impressions: The total number of impressions for a 4-week campaign in Dundalk is approximately 1,152,000, indicating the overall reach of your advertisement.
• Average Impressions: On average, a billboard in Dundalk generates around 1,152,000 impressions during a 4-week campaign, providing a solid baseline for expected performance.
• Median Impressions: With a median of 36,000 impressions, this value represents the middle point in the range of impressions, offering a more accurate representation of typical reach.
• Average CPM: The average cost per thousand impressions (CPM) in Dundalk is $13.92, which can help advertisers estimate the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $10, this value represents the middle point in the range of CPMs, offering a more accurate representation of typical advertising costs per thousand impressions.

Some of the top digital billboard providers in Dundalk

Here are the top billboard providers in Dundalk, offering a variety of advertising options to suit your campaign needs:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses reach their target audience effectively.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering innovative and impactful advertising solutions.
• Capitol Outdoor Advertising specializes in creating memorable and engaging outdoor advertising campaigns for a wide range of clients.

Other formats for advertising in Dundalk

A closer look at the data reveals the depth and breadth of the other opportunities available in Dundalk:

• Static Billboards: In Dundalk, static billboards generate approximately 950,000 impressions with an average CPM of $29.80. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Retail Venues: Retail venues in Dundalk receive around 40,000 impressions with an average CPM of $11.62. These targeted advertising spaces allow brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.

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