Digital Billboards in Salt Lake City

*All metrics are based on a 4-week advertising campaign

As a thriving metropolis surrounded by stunning natural beauty, Salt Lake City presents a one-of-a-kind opportunity for outdoor advertising. With its bustling downtown, picturesque mountains, and diverse population, this city provides a distinctive backdrop for advertisers to engage audiences and create lasting impressions. In Salt Lake City, outdoor advertising transcends traditional marketing, fostering connections between communities, brands, and individuals, and weaving compelling stories that captivate every passerby.

What to look for when picking digital billboards

With over 115 billboard options available in Salt Lake City, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For example, if targeting college-educated adults with above-average incomes, consider placing the billboard along a busy interstate frequented by commuters.
• Traffic Count: Opt for high traffic areas like busy intersections to maximize the number of people who will see your advertisement.
• Visibility: Choose a billboard with clear alignment facing traffic, placed at a readable height within the driver's frame of vision, and free from obstructions that might affect visibility.
• Land Use Type: Consider the surrounding area, whether residential, commercial, or industrial, as commercial areas may see a larger mix of people since both employees and customers frequent these areas.

Digital billboards price breakdown

In Salt Lake City, billboard pricing varies significantly, with options to suit various budgets and campaign objectives:

• Average Price: The average price for a billboard in Salt Lake City is $6,373.88, offering a range of options for advertisers with different budgets.
• Median Price: The median price for a billboard in this city is $40,215, reflecting the midpoint of the market and providing a benchmark for comparison.
• Lowest Price: For those seeking the most cost-effective option, the lowest price available for a billboard in Salt Lake City is just $9.81, making outdoor advertising accessible to businesses of all sizes.

Digital billboards Impression and CPM Metrics

In Salt Lake City, outdoor advertising campaigns can generate a significant number of impressions and offer competitive CPM rates:

• Total Impressions: The total impressions for a 4-week advertising campaign in Salt Lake City amount to approximately 111,498,000, showcasing the vast reach of outdoor advertising in this market.
• Average Impressions: On average, a billboard in Salt Lake City can generate around 965,200 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in this city is 40,000, providing a useful benchmark for advertisers to gauge the performance of their campaigns.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for a billboard in Salt Lake City is $9.47, demonstrating the cost-effectiveness of outdoor advertising in this market.
• Median CPM: With a median CPM of $9.50, Salt Lake City offers competitive rates for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Salt Lake City

Here are the top billboard providers in Salt Lake City, offering a variety of options for advertisers to choose from:

• Adkom is a leading outdoor advertising provider, offering innovative solutions for businesses looking to make an impact in the Salt Lake City market.
• Reagan is a well-established outdoor advertising company, providing high-quality billboards and exceptional service to clients in Salt Lake City and beyond.
• Yesco is a renowned provider of outdoor advertising solutions, with a strong presence in Salt Lake City and a commitment to helping businesses succeed.

Other formats for advertising in Salt Lake City

A closer look at the data reveals the depth and breadth of the other opportunities available in Salt Lake City:

• Static Billboards: In Salt Lake City, static billboards generate approximately 6,226,000 impressions with an average CPM of $59.69. This classic advertising medium continues to deliver results, making it a reliable choice for businesses.
• Street Furniture: Street furniture in Salt Lake City garners around 8,194,000 impressions and boasts an average CPM of $1.64. This versatile advertising option allows businesses to reach pedestrians and motorists alike, enhancing their overall marketing strategy.
• Wheat Pastings: With approximately 578,000 impressions and an average CPM of $48.59, wheat pastings offer a unique and eye-catching advertising solution for businesses in Salt Lake City.
• Retail Venues: Retail venues in Salt Lake City generate around 21,527,000 impressions and have an average CPM of $22.22. This targeted advertising approach enables businesses to connect with consumers in high-traffic shopping areas.
• Transit: Transit advertising in Salt Lake City captures approximately 5,800,000 impressions and offers an average CPM of $180.78. This highly visible advertising medium allows businesses to reach a captive audience of daily commuters.
• Window Scapes: Window scapes in Salt Lake City have an average CPM of $144.52. This innovative advertising option enables businesses to transform storefronts into engaging and memorable marketing displays.
• Everything Else: For all other advertising options in Salt Lake City, businesses can expect around 1,312,000 impressions and an average CPM of $9.20. This diverse range of opportunities allows advertisers to tailor their campaigns to suit their unique needs and objectives.

Get started with advertising with AdQuick now!

With AdQuick's comprehensive platform, advertisers can seamlessly connect with out-of-home media owners, access advanced planning, buying, and measuring tools for outdoor advertising, and benefit from an AI assistant that provides valuable insights on billboard locations, costs, and budgets. By offering a wide array of products, solutions, and resources, such as a billboard cost calculator and an OOH campaign planner, AdQuick empowers businesses to make informed decisions and execute successful advertising campaigns. Don't miss out on the opportunity to access the most advanced solution suite for modern OOH advertising, connect with over 1,400 premium media owners, and launch campaigns in as little as 48 hours. Sign up for AdQuick today and experience the future of outdoor advertising.