Billboards in Youngstown

*All metrics are based on a 4-week advertising campaign

Youngstown, a thriving city with a rich industrial history, offers a unique opportunity for advertisers to make their mark. Its revitalized downtown, bustling with local businesses and cultural attractions, provides an ideal backdrop for outdoor advertising. With a diverse population and strong sense of community, Youngstown allows advertisers to engage with audiences in a meaningful way, creating lasting impressions that go beyond traditional advertising methods.

What to look for when picking billboards

With approximately 192,000 billboards across the United States, selecting the right ones for your advertising campaign can be a daunting task. Here are four key factors to consider when picking billboards to advertise on:

• Demographics: Choose locations that align with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults, consider placing billboards along busy interstates frequented by commuters.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. A billboard placed at a busy intersection or along a highway with heavy traffic will be more effective than one hidden behind trees or buildings.
• Size: Select the appropriate billboard size based on your target audience and location. Bulletins are ideal for targeting drivers and commuters along highways, while posters and junior posters are better suited for local audiences in urban neighborhoods or smaller roads.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as campaign goals and budget. While most billboard advertisements stay up for at least four weeks, some campaigns may require longer durations to achieve desired results.

Billboards price breakdown

In Youngstown, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Youngstown is $1,653.36, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Youngstown is $850, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Youngstown is $0, which may represent special promotions, non-profit partnerships, or other unique circumstances.

Billboards Impression and CPM Metrics

In Youngstown, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Youngstown is approximately 47,914,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Youngstown generates around 352,000 impressions during a 4-week campaign, indicating the typical exposure an advertisement can expect.
• Median Impressions: The median number of impressions for a billboard in Youngstown is about 233,000, which represents the middle value when all impressions are sorted in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Youngstown is $149.86, providing a benchmark for evaluating the cost-effectiveness of different advertising options.
• Median CPM: The median CPM for a billboard in Youngstown is $3.27, highlighting that half of the billboards have a CPM above this value and half have a CPM below.

Some of the top billboard providers in Youngstown

Here are the top providers of billboard advertising in Youngstown:

• Lamar Advertising is a leading provider of outdoor advertising services, offering a wide range of billboard options and locations.
• Adkom specializes in out-of-home media advertising, simplifying the process of running national out-of-home media campaigns.
• Advanced Mobile LED is an outdoor advertising agency focusing on mobile digital billboards, with a large fleet of custom-built digital billboard vehicles.
• All Points Media offers digital out-of-home advertising solutions, including AdVan Media and Place Based Media.
• Atmosphere provides a streaming TV platform for businesses, offering entertainment for customers and digital signage capabilities for advertising.

Other formats for advertising in Youngstown

A closer look at the data reveals the depth and breadth of the other opportunities available in Youngstown:

• Digital Billboards: In Youngstown, digital billboards generate around 40,000 impressions with an average CPM of $12.27. As a modern and eye-catching advertising medium, digital billboards offer dynamic content and real-time updates, making them an attractive option for advertisers.
• Wheat Pastings: Wheat pastings in Youngstown receive approximately 1,000 impressions and have an average CPM of $19,040. This unconventional and creative form of advertising allows brands to make a bold statement in urban environments, capturing the attention of pedestrians and passersby.
• Retail Venues: Advertising in retail venues in Youngstown generates around 40,000 impressions with an average CPM of $11.96. By targeting consumers in shopping centers and retail spaces, advertisers can effectively reach their audience at the point of purchase, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Youngstown, such as alternative out-of-home media, accumulate approximately 46,000 impressions and have an average CPM of $5.84. These diverse and innovative advertising options allow brands to think outside the box and create memorable experiences for their target audience.

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