Billboards in Jamestown
*All metrics are based on a 4-week advertising campaign
Jamestown, nestled in the heart of the Great Plains, offers a unique opportunity for advertisers to make their mark. Known for its rich history, picturesque landscapes, and tight-knit community, this charming town provides a perfect backdrop for outdoor advertising. By integrating their messages into the daily lives of Jamestown residents, advertisers can create lasting connections between their brands and the people who call this idyllic locale home.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 11 key factors to consider. Some of these factors include:
- Demographics: Choose a location that targets your desired audience, such as placing billboards near colleges to target young adults.
- Traffic Count: Opt for high traffic areas to reach a larger audience, like busy interstates or main roads.
- Visibility: Ensure the billboard is easily visible by considering its alignment, height, and placement, such as positioning it at eye level for drivers.
- Billboard Sizing: Select the appropriate size for your campaign, like using large bulletins for maximum exposure along highways or smaller junior posters for local neighborhoods.
Billboards price breakdown
In Jamestown, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for a billboard in Jamestown is $2,326.47, which takes into account a range of different billboard options and locations.
- Median Price: The median price for a billboard in Jamestown is $1,550, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Jamestown is $1,529.41, offering a more budget-friendly option for advertisers looking to save on costs.
Billboards Impression and CPM Metrics
In Jamestown, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising campaigns. Here's a closer look at these metrics:
- Total Impressions: The total number of impressions for all billboards in Jamestown is approximately 497,000, showcasing the potential reach of an advertising campaign in the area.
- Average Impressions: On average, a billboard in Jamestown generates around 45,000 impressions, indicating the typical exposure a single billboard can achieve.
- Median Impressions: The median number of impressions in Jamestown is 0, which suggests that there may be a significant disparity in the performance of individual billboards.
- Average CPM: The average cost per thousand impressions (CPM) in Jamestown is $20.91, providing a benchmark for advertisers to gauge the cost-effectiveness of their campaigns.
- Median CPM: The median CPM in Jamestown is $12.58, offering a more affordable option for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Jamestown
Here are the top billboard providers in Jamestown:
- Adkom simplifies out-of-home advertising by providing a unified platform to access a national network of media owners and unlock untapped media opportunities.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and their access to over 20,000 digital and static billboards in over 200 markets.
Other formats for advertising in Jamestown
A closer look at the data reveals the depth and breadth of the other opportunities available in Jamestown:
- Digital Billboards: In Jamestown, digital billboards generate approximately 3,000 impressions with an average CPM of $618.07. As a modern and eye-catching advertising medium, digital billboards offer dynamic messaging and real-time updates, making them a popular choice for advertisers.
- Retail Venues: Retail venues in Jamestown receive around 6,000 impressions and have an average CPM of $9.54. By placing ads in shopping centers and other retail spaces, advertisers can directly target consumers in a buying mindset, increasing the likelihood of conversions.
- Airport: Jamestown Regional Airport serves as the primary airport for the city, offering advertising opportunities for brands looking to target travelers and visitors. While specific impressions and CPM data are not available, airport advertising can be an effective way to reach a captive audience during their dwell time.
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