Digital Billboards in Boston

*All metrics are based on a 4-week advertising campaign

As a thriving metropolis steeped in history and culture, Boston presents a prime opportunity for outdoor advertising. With its prestigious universities, iconic landmarks, and diverse neighborhoods, this city offers advertisers a unique stage to engage with a wide audience. Billboard advertising in Boston not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

In 1683, the first known billboard advertisement was leased, and since then, the factors to consider when choosing a billboard have evolved. Here are four key aspects to keep in mind when selecting a billboard for your advertising campaign:

• Location: Choose a billboard location that targets your desired audience, whether it's near a college campus, a busy highway, or a trendy neighborhood. The location should also have high traffic counts and be in close proximity to your business for maximum impact.
• Visibility: Ensure the billboard is easily visible to drivers and pedestrians by considering its alignment, height, and any potential obstructions. A well-placed billboard will be within the driver's frame of vision and capture the attention of a captive audience.
• Size: Select the appropriate size for your billboard based on your target audience and location. Bulletins are the largest and target drivers on highways, while posters and junior posters are smaller and target local audiences on primary and secondary roadways.
• Cost-effectiveness: Billboard advertising can be more cost-effective than other forms of advertising, such as television and radio. Consider the costs of traditional, digital, and wallscapes billboards, and choose the option that best fits your budget and campaign goals.

Digital billboards price breakdown

Billboard advertising prices in Boston vary greatly, with options available for different budgets and campaign goals:

• Average Price: The average price for a billboard in Boston is $7,138.76, offering a range of options for advertisers to choose from.
• Median Price: With a median price of $32,179.00, advertisers can find billboards that cater to more premium locations and audiences.
• Lowest Price: For those on a tight budget, there are billboards available at the lowest price of $0.00, providing cost-effective advertising solutions.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of billboard advertising in Boston:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Boston is approximately 803,511,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Boston generates around 32,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Boston is also 32,000, indicating a consistent level of exposure across various locations.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Boston is $436.97, demonstrating the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $11.99, advertisers can find even more affordable options for reaching their target audience in Boston.

Some of the top digital billboard providers in Boston

Here are the top five billboard providers in Boston, offering a variety of advertising solutions to meet your campaign needs:

• Lamar Advertising is a leading provider of outdoor advertising, offering a wide range of billboard options, including bulletins, posters, and digital displays.
• Clear Channel Outdoor specializes in creating impactful outdoor advertising campaigns, utilizing their extensive inventory of billboards and digital displays.
• JCDecaux is a global leader in outdoor advertising, providing innovative and high-quality billboard solutions for advertisers in Boston and around the world.
• Outfront Media offers a diverse portfolio of billboard options, helping advertisers create memorable and engaging outdoor advertising campaigns.
• Van Wagner is a renowned outdoor advertising company, known for their premium billboard locations and creative advertising solutions.

Other formats for advertising in Boston

A closer look at the data reveals the depth and breadth of the other opportunities available in Boston:

• Static Billboards: In Boston, static billboards generate around 250,000 impressions with an average CPM of $86.61. As a classic advertising medium, static billboards continue to provide a strong presence in the city's advertising landscape.
• Street Furniture: Street furniture in Boston garners approximately 215,000 impressions and an average CPM of $21.19, offering advertisers a cost-effective way to reach pedestrians and local residents.
• Wheat Pastings: With around 1,125,000 impressions and an average CPM of $43.93, wheat pastings provide a creative and eye-catching advertising option for brands looking to make a statement in Boston.
• Wallscapes: Wallscapes in Boston generate about 1,236,000 impressions and an average CPM of $70.00, offering a large-scale and visually striking advertising solution for brands seeking to stand out.
• Airport: Advertising in Boston's airports reaches around 3,000,000 impressions with an average CPM of $170.53, providing a captive audience of travelers and a prime opportunity for brands to make a lasting impression.
• Retail Venues: Retail venues in Boston offer approximately 50,000 impressions and an average CPM of $36.44, allowing advertisers to target consumers in a shopping mindset and drive sales.
• Transit: Although there are no impressions available for transit advertising in Boston, the average CPM is $3,163.13, indicating a potentially high-impact advertising option for reaching commuters and travelers.
• Bus: Bus advertising in Boston generates around 500,000 impressions with an average CPM of $4.95, offering a cost-effective and mobile advertising solution for brands looking to reach a wide audience.
• Everything Else: Other advertising opportunities in Boston, such as digital displays and alternative outdoor formats, garner approximately 43,200 impressions and an average CPM of $59.64, showcasing the diverse range of options available for advertisers in the city.

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