Digital Billboards in Baltimore

*All metrics are based on a 4-week advertising campaign

In the heart of the Mid-Atlantic region, Baltimore stands out as a bustling urban hub and a prime location for outdoor advertising. Known for its historic landmarks, picturesque harbor, and diverse neighborhoods, this city provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Baltimore goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With 583 billboards to choose from in Baltimore, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a strategic location that targets your desired audience. For example, busy interstates for college-educated adults with above-average incomes or trendy parts of town for young adults.
• Visibility: Choose a billboard that is easily visible and hard to ignore, such as large bulletins along busy roads or digital billboards with dynamic messaging.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors like campaign goals and budget. Typically, billboard advertisements stay up for at least four weeks, but some campaigns can last several months.
• Cost-effectiveness: Opt for billboards that offer the best value for your investment, such as digital billboards that allow multiple advertisers or posters that provide more impressions per dollar compared to other advertising mediums.

Digital billboards price breakdown

When it comes to billboard pricing in Baltimore, there is a wide range of options to suit various budgets and campaign goals. Here's a breakdown of the average, median, and lowest prices for billboards in the city:

• Average Price: The average price for a billboard in Baltimore is approximately $2,778.89, offering a variety of options for advertisers with different budgets.
• Median Price: With a median price of $40,215, this indicates that there are high-end billboards available for those looking to make a significant impact with their advertising campaign.
• Lowest Price: Surprisingly, the lowest price for a billboard in Baltimore is $0, which could be an opportunity for advertisers to take advantage of special promotions or unique partnerships.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Baltimore. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Baltimore is approximately 210,723,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions for a billboard in Baltimore is not provided in the given data.
• Median Impressions: With a median of 40,000 impressions, this indicates that there is a wide range of billboard options with varying levels of exposure.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Baltimore is about $86,784.37, which can help advertisers gauge the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of just $10, this suggests that there are affordable advertising options available for businesses with tighter budgets.

Some of the top digital billboard providers in Baltimore

Here are the top billboard providers in Baltimore, offering a variety of outdoor advertising options to suit your campaign needs:

• Clear Channel Outdoor is a leading provider of outdoor advertising solutions, with a wide range of billboard options to help businesses reach their target audience effectively.
• Vision Outdoor specializes in billboard advertising, offering strategic placement and creative design services to maximize the impact of your campaign.
• Capitol Outdoor provides comprehensive billboard advertising services in Baltimore, helping businesses connect with their audience through eye-catching visuals and strategic placements.
• True Impact Media offers innovative outdoor advertising solutions, including digital billboards and mobile advertising, to help businesses make a lasting impression on their target audience.

Other formats for advertising in Baltimore

A closer look at the data reveals the depth and breadth of the other opportunities available in Baltimore:

• Static Billboards: In Baltimore, static billboards get over 4,077,000 impressions with an average CPM of $20.41. As a classic advertising medium, static billboards continue to provide a strong presence and high visibility for brands.
• Street Furniture: Street furniture in Baltimore garners approximately 27,932,000 impressions and an average CPM of $78.09. This versatile advertising option allows brands to integrate their message into the urban landscape, reaching pedestrians and motorists alike.
• Wheat Pastings: Wheat pastings in Baltimore generate around 11,627,000 impressions with an average CPM of $9.58. This creative and eye-catching medium offers a unique way for brands to make a statement and engage with their audience.
• Wallscapes: Wallscapes in Baltimore receive about 721,000 impressions and an average CPM of $124.69. These large-scale advertisements create a powerful visual impact, capturing the attention of passersby and making a lasting impression.
• Retail Venues: Retail venues in Baltimore accumulate approximately 45,000 impressions with an average CPM of $12.14. This targeted advertising option allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Baltimore generates around 9,138,000 impressions and an average CPM of $6.85. This highly visible medium enables brands to reach a captive audience of daily commuters, maximizing exposure and recall.
• Everything Else: Other advertising opportunities in Baltimore garner about 875,000 impressions with an average CPM of $14.21. These diverse options provide brands with unique ways to connect with their target audience and stand out from the competition.

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