Billboards in Bloomington

*All metrics are based on a 4-week advertising campaign

Located in the heart of the Midwest, Bloomington is a thriving city with a unique blend of cultural attractions, educational institutions, and diverse neighborhoods. This vibrant environment provides an excellent backdrop for outdoor advertising, allowing advertisers to seamlessly integrate their messages into the daily lives of residents and visitors alike. By leveraging the power of outdoor advertising in Bloomington, brands can create meaningful connections and foster engaging conversations with their target audience.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are 111 factors to consider in order to maximize the effectiveness of your message. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographic. For example, placing billboards along busy interstates for college-educated adults with above-average incomes, or in trendy parts of town for young adults.
• Visibility and readability: Opt for billboards that are easily visible and readable, ensuring maximum exposure and constant engagement with your audience.
• Size and type: Consider the standard sizes of billboards (bulletins, posters, and junior posters) and other types like digital billboards, wallscapes, and spectaculars to best suit your target audience and advertising goals.
• Cost and return on investment: Select billboards that are cost-effective and provide a high return on investment, such as those that are 80 percent less expensive than television ads and reach new customers daily.

Billboards price breakdown

In Bloomington, the pricing of billboards varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Bloomington is $1,613.28, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Bloomington is $1,200, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Bloomington is $0, which could be attributed to special promotions, discounts, or other unique circumstances.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Bloomington. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for billboards in Bloomington is approximately 34,557,000, indicating the overall reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Bloomington generates around 320,000 impressions, showcasing the potential for consistent audience engagement.
• Median Impressions: The median number of impressions for a billboard in Bloomington is about 139,000, representing the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Bloomington is $13.53, providing a cost-effective advertising solution for brands.
• Median CPM: The median CPM for a billboard in Bloomington is $5.03, highlighting the potential for even more affordable advertising options in the city.

Some of the top billboard providers in Bloomington

Here are the top providers of outdoor advertising in Bloomington:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Adams Outdoor Advertising specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
• Reagan Outdoor Advertising is a top-rated billboard media company.
• JR Promotions Outdoor Advertising is an outdoor advertising company based in Indiana that puts more eyes on your message through outdoor advertising.
• Adkom simplifies out-of-home advertising by offering a single platform that connects over 350 media owners across 190+ DMAs, making it easier for brands to run national campaigns and stand out in the market.

Other formats for advertising in Bloomington

A closer look at the data reveals the depth and breadth of the other opportunities available in Bloomington:

• Digital Billboards: In Bloomington, digital billboards generate around 28,000 impressions with an average CPM of $12.18. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Bloomington receives approximately 834,000 impressions and has an average CPM of $9.21. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to engage with pedestrians and commuters in high-traffic areas.
• Retail Venues: Advertising in retail venues in Bloomington garners around 28,000 impressions with an average CPM of $21.68. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Bloomington generates about 3,724,000 impressions and has an average CPM of $7.25. By targeting commuters on buses, trains, and other public transportation, advertisers can effectively reach a captive audience during their daily routines.
• Everything Else: Other advertising opportunities in Bloomington, such as alternative media and non-traditional formats, accumulate around 98,000 impressions with an average CPM of $6.76. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

Outdoor advertising in Bloomington offers a wealth of opportunities for brands to connect with their target audience and create memorable campaigns. By leveraging the power of billboards, digital displays, street furniture, retail venues, transit, and alternative media, advertisers can maximize their reach and impact in this vibrant city. With AdQuick's platform, you can access a wide network of OOH media owners, streamline the ad buying process, and launch campaigns in as little as 48 hours. Plus, you'll have access to free tools and resources for researching and planning your outdoor campaigns. Don't miss out on the benefits of efficient and measurable out-of-home advertising – Get Started with AdQuick today!