Billboards in Idaho Falls

*All metrics are based on a 4-week advertising campaign

Idaho Falls, a thriving city with a strong sense of community, serves as an ideal location for outdoor advertising. Known for its picturesque landscapes, outdoor recreational activities, and growing business sector, this city provides a unique opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Idaho Falls not only promotes products and services, but also fosters connections between brands, individuals, and the community, creating impactful and memorable experiences for all.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are several factors to consider, ensuring that your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics, traffic count, visibility, and land use type. For example, if your target demographic is college-educated adults with above-average incomes, a good billboard location could be along a busy interstate that is frequently congested with commuters.
• Size: Select the appropriate billboard size based on your campaign goals and target audience. Options include bulletins, posters, and junior posters, each offering different dimensions and positioning to cater to specific audiences.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as your marketing campaign goals and budget. While billboard advertisements typically stay up for at least four weeks, some campaigns can last several months.
• Design: Create an eye-catching and memorable design that effectively communicates your message and captures the attention of your target audience. Consider incorporating new technologies, such as digital billboards or spectaculars, to enhance the impact of your advertisement.

Billboards price breakdown

In Idaho Falls, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Idaho Falls is $1,020.60, reflecting a range of options to suit different advertising budgets and campaign goals.
• Median Price: With a median price of $750, this indicates that there are affordable options available for advertisers seeking to balance cost and impact.
• Lowest Price: The lowest price for a billboard in Idaho Falls is $250, offering an accessible entry point for businesses looking to explore the benefits of outdoor advertising.

Billboards Impression and CPM Metrics

In Idaho Falls, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Idaho Falls is approximately 40,948,000, showcasing the extensive reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Idaho Falls generates around 307,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: With a median of 285,000 impressions, this figure highlights the consistent performance of billboards in capturing the attention of passersby.
• Average CPM: The average cost per thousand impressions (CPM) in Idaho Falls is $6.43, offering a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: At a median CPM of $2.52, this demonstrates the affordability and value of outdoor advertising in Idaho Falls, making it an attractive option for businesses of all sizes.

Some of the top billboard providers in Idaho Falls

Here are the top billboard providers in Idaho Falls:

• Adkom simplifies the process of national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and access to over 20,000 digital and static billboards.
• Headrick Outdoor Media is one of the largest independent outdoor advertising, manufacturing, and installation companies in the nation, operating in 7 states with a wide range of billboard products and a strong commitment to customer service.
• YESCO is a company that specializes in producing custom signs, lighting, and other display systems for businesses, providing high-quality products and services since 1920.

Other formats for advertising in Idaho Falls

A closer look at the data reveals the depth and breadth of the other opportunities available in Idaho Falls:

• Digital Billboards: In Idaho Falls, digital billboards generate approximately 36,000 impressions with an average CPM of $9.20. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Idaho Falls receive around 40,000 impressions and have an average CPM of $13.44. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Idaho Falls garners about 2,800,000 impressions with an average CPM of $9.65. This form of advertising allows brands to reach a captive audience during their daily commutes, making it an effective way to build brand awareness and recall.
• Airport: Idaho Falls is home to the Idaho Falls Regional Airport, which serves as a gateway to the region and offers advertising opportunities for brands looking to target travelers and business professionals. However, specific impressions and CPM data for airport advertising in Idaho Falls is not available.

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