Digital Billboards in Jacksonville

*All metrics are based on a 4-week advertising campaign

As a thriving coastal city, Jacksonville boasts a diverse population, bustling business districts, and picturesque beaches, making it an ideal location for outdoor advertising. This vibrant city offers advertisers a unique opportunity to engage with audiences through eye-catching billboards that seamlessly blend into the urban landscape. In Jacksonville, outdoor advertising not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking digital billboards

With 1186 billboards available in Jacksonville, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard targeting young professionals should be placed in areas with a high concentration of offices and residential buildings catering to that demographic.
• Traffic Count: Choose a billboard with a high traffic count to maximize exposure. Billboards located near busy intersections or highways with frequent traffic jams are ideal for reaching a larger audience.
• Visibility: Opt for a billboard with optimal alignment, height, and minimal obstructions to ensure maximum visibility. A well-placed billboard should be easily seen by passing motorists and pedestrians.
• Type and Size: Select the appropriate type and size of the billboard based on your campaign goals and budget. Bulletins, posters, and junior posters cater to different needs, while digital billboards offer dynamic messaging and wallscapes provide unique advertising opportunities on building exteriors.

Digital billboards price breakdown

In Jacksonville, billboard pricing varies significantly, with an average price of $1,287.08, a median price of $20,328, and the lowest price at $0. Here's a closer look at these price points:

• Average Price: At $1,287.08, the average price of a billboard in Jacksonville reflects the diverse range of options available to advertisers, catering to different budgets and campaign goals.
• Median Price: The median price of $20,328 indicates that half of the billboards in Jacksonville are priced above this amount, while the other half are priced below, offering a balanced mix of premium and affordable options.
• Lowest Price: With some billboards priced at $0, advertisers can take advantage of unique promotional opportunities, such as public service announcements or community events, that may be eligible for free or discounted advertising space.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard campaign in Jacksonville, it's crucial to analyze the impressions and CPM metrics to ensure you're reaching your target audience and maximizing your advertising budget:

• Total Impressions: With approximately 206,939,000 total impressions, Jacksonville's billboards offer a vast reach, allowing advertisers to connect with a large audience.
• Average Impressions: The average number of impressions per billboard in Jacksonville is 17,000, showcasing the potential for consistent exposure to your target audience.
• Median Impressions: At 20,000 median impressions, this figure indicates that half of the billboards in Jacksonville generate more impressions, while the other half generate fewer, providing a balanced mix of high and low exposure options.
• Average CPM: With an average CPM of $156.93, Jacksonville's billboards offer a cost-effective advertising solution, ensuring you get the most value for your investment.
• Median CPM: The median CPM of $11.43 highlights the variety of pricing options available in Jacksonville, catering to different budgets and campaign objectives.

Some of the top digital billboard providers in Jacksonville

Here are the top billboard providers in Jacksonville, offering a variety of advertising solutions to meet your campaign needs:

• Lamar Advertising is a leading provider of outdoor advertising, offering a wide range of billboard options, including bulletins, posters, and digital displays.
• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with dynamic messaging and real-time updates to maximize campaign effectiveness.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering a diverse portfolio of billboards, transit displays, and airport advertising opportunities.
• Outfront Media is a prominent outdoor advertising company, providing innovative solutions such as digital billboards, transit advertising, and custom displays to engage audiences.
• Integration Media is a full-service outdoor advertising agency, offering strategic planning, creative design, and media placement services to optimize your billboard campaign.

Other formats for advertising in Jacksonville

A closer look at the data reveals the depth and breadth of the other opportunities available in Jacksonville:

• Static Billboards: With 1,967,000 impressions and an average CPM of $113.85, static billboards continue to be a reliable and cost-effective choice for advertisers seeking a traditional outdoor advertising medium.
• Street Furniture: Street furniture garners 1,413,000 impressions and an average CPM of $17.54, offering advertisers a versatile and engaging platform to reach pedestrians and motorists alike.
• Wheat Pastings: Wheat pastings generate 15,423,000 impressions and an average CPM of $7,162.38, providing a creative and eye-catching alternative for advertisers looking to make a bold statement.
• Airport Advertising: Despite having 0 impressions, airport advertising boasts an average CPM of $10,779.01, offering a captive audience and a premium environment for advertisers targeting travelers.
• Retail Venues: Retail venues attract 20,550 impressions and an average CPM of $17.79, allowing advertisers to engage with consumers in a shopping mindset and drive purchase intent.
• Transit Advertising: Transit advertising generates 2,800,000 impressions and an average CPM of $1,562.66, providing a highly visible and mobile platform to reach commuters and city dwellers.
• Everything Else: With 667,000 impressions and an average CPM of $103.04, this category encompasses a variety of unique and innovative advertising opportunities to capture the attention of diverse audiences in Jacksonville.

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