Billboards in New Britain

*All metrics are based on a 4-week advertising campaign

In the heart of the Hardware City, New Britain stands out as a thriving hub for outdoor advertising. This city, known for its rich industrial history, vibrant arts scene, and diverse population, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in New Britain goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.

What to look for when picking billboards

With over 105 different factors to consider when choosing the perfect billboard for your advertising campaign, it's essential to focus on the most critical aspects. Some key factors to keep in mind include:

• Location: Ensure the billboard is placed in a strategic location that targets your desired audience, such as a busy interstate for college-educated adults or a trendy part of town for young adults.
• Visibility: Make sure the billboard is clearly visible and aligned with traffic flow, taking into account factors like height and angle.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as campaign goals and budget.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, whether it's a large bulletin for maximum impact or a smaller junior poster for targeting local audiences.

Billboards price breakdown

Billboard pricing in New Britain varies, offering options for different budgets and campaign goals:

• Average Price: The average price for a billboard in New Britain is $1,942.48, providing a general idea of the cost for most campaigns.
• Median Price: With a median price of $1,580, this value represents the middle ground in billboard pricing, offering a balance between affordability and visibility.
• Lowest Price: The lowest price for a billboard in New Britain is $0, indicating that there may be opportunities for free or heavily discounted advertising spaces in certain situations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in New Britain showcase the reach and cost-effectiveness of outdoor advertising in the area:

• Total Impressions: New Britain's outdoor advertising campaigns generate a total of 59,342,000 impressions, highlighting the vast audience exposure.
• Average Impressions: On average, a billboard in New Britain receives 565,000 impressions, demonstrating consistent visibility for advertisers.
• Median Impressions: The median number of impressions for a billboard in New Britain is 199,830, indicating a balanced distribution of audience reach.
• Average CPM: The average cost per thousand impressions (CPM) in New Britain is $3.63, showcasing the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $2.76, New Britain offers a range of affordable advertising options for businesses of all sizes.

Some of the top billboard providers in New Britain

Top billboard providers in New Britain include:

• Adkom simplifies out-of-home advertising by unifying the fragmented media landscape and unlocking untapped media opportunities for brands.
• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• OUTFRONT is a leading OOH advertising company that leverages location, creative, and smart audience data to connect brands with audiences in the real world.
• Barrett Outdoor Communications is a family-owned and operated billboard company serving Connecticut since 1962.
• 3.0 Outdoor is a full-service advertising company that offers outdoor advertising solutions nationwide, surpassing expectations by providing tailored strategies for each brand's specific needs.

Other formats for advertising in New Britain

A closer look at the data reveals the depth and breadth of the other opportunities available in New Britain:

• Digital Billboards: In New Britain, digital billboards receive 50,000 impressions with an average CPM of $8.05. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in New Britain garners 261,000 impressions and an average CPM of $8.17. This versatile advertising option integrates seamlessly into the urban landscape, providing exposure to pedestrians and motorists alike.
• Retail Venues: Advertising in retail venues in New Britain generates 125,000 impressions with an average CPM of $5.10. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in New Britain captures 4,000,000 impressions and an average CPM of $4.63. This highly visible medium reaches a captive audience of daily commuters, making it an effective way to build brand awareness.
• Everything Else: Other advertising opportunities in New Britain accumulate 240,000 impressions with an average CPM of $2.40. These diverse options allow advertisers to explore unique and creative ways to connect with their target audience.

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