Digital Billboards in Phoenix

*All metrics are based on a 4-week advertising campaign

In the heart of the Southwest, Phoenix rises as a thriving metropolis and a prime location for outdoor advertising. This city, known for its stunning desert landscapes, vibrant arts scene, and rapidly growing population, provides a unique opportunity for advertisers to engage with diverse audiences. Outdoor advertising in Phoenix goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, it's essential to consider various factors to ensure maximum impact and reach. With 2423 billboards to choose from, here are four key aspects to keep in mind:

• Location and demographics: Choose a billboard location that targets your desired audience, such as placing billboards near colleges to reach young adults or along busy highways to target commuters.
• Visibility and traffic count: Opt for billboards with high visibility and traffic counts to maximize exposure, like placing ads in high-traffic areas with long wait times to capture a captive audience.
• Size and type: Consider the size and type of billboard that best suits your campaign, such as using large bulletins for maximum impact along highways or digital billboards for dynamic messaging.
• Duration and budget: Determine the optimal duration for your billboard ad based on your campaign goals and budget, keeping in mind that ads typically stay up for at least four weeks but can last several months for longer-lasting impact.

Digital billboards price breakdown

Billboard pricing in Phoenix varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Phoenix is $1,882.27, providing a reasonable cost for most advertisers.
• Median Price: With a median price of $39,451, some billboards cater to larger campaigns with higher budgets.
• Lowest Price: For those on a tight budget, there are billboards available at no cost, making outdoor advertising accessible to all.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Phoenix:

• Total Impressions: The total number of impressions for all billboards in Phoenix is approximately 1,298,980,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Phoenix generates around 535,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in Phoenix is 39,000, highlighting the variety of billboard options available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Phoenix is $1,577.50, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of just $10, some billboards in Phoenix provide an incredibly affordable option for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Phoenix

Here are some of the top billboard providers in Phoenix to consider for your outdoor advertising campaign:

• Becker Boards offers a variety of billboard options and advertising solutions to help businesses reach their target audience effectively.
• Lamar Advertising specializes in high-quality bulletins and other outdoor advertising formats to maximize visibility and impact.
• Clear Channel provides a wide range of outdoor advertising solutions, including digital billboards and transit displays, to help brands connect with consumers.

Other formats for advertising in Phoenix

A closer look at the data reveals the depth and breadth of the other opportunities available in Phoenix:

• Static Billboards: Static billboards generate around 750,000 impressions with an average CPM of $18.45. These traditional advertising platforms continue to provide a strong presence in the Phoenix market.
• Street Furniture: Street furniture garners approximately 381,000 impressions and an average CPM of $7.69, offering advertisers a cost-effective way to reach pedestrians and local traffic.
• Wheat Pastings: Wheat pastings receive about 751,000 impressions with an average CPM of $23.30, providing a creative and eye-catching alternative for advertisers.
• Wallscapes: Wallscapes achieve around 509,000 impressions and an average CPM of $174.60, making them a visually striking and memorable option for brands.
• Airport: Airport advertising generates approximately 1,000,000 impressions with an average CPM of $11,453.38, allowing advertisers to target a captive audience of travelers in Phoenix's airports.
• Retail Venues: Retail venues garner about 28,000 impressions and an average CPM of $15.05, providing advertisers with targeted exposure to shoppers in high-traffic areas.
• Transit: Transit advertising achieves around 350,000 impressions with an average CPM of $6.41, offering a cost-effective way to reach commuters and public transportation users.
• Bus: Bus advertising generates approximately 33,600,000 impressions and an average CPM of $7.10, making it an effective way to reach a wide audience on the go.
• Everything Else: Other advertising options in Phoenix receive about 155,000 impressions with an average CPM of $10.21, showcasing the variety of opportunities available for advertisers to explore.

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