Advertising in Wilmington Airport (ILG)

*All metrics are based on a 4-week advertising campaign

Wilmington Airport, situated in the charming coastal city of Wilmington, North Carolina, offers a unique advertising opportunity for brands. As the gateway to the Cape Fear region, this airport connects over 1 million passengers annually, providing advertisers with a diverse and captive audience. Advertising at Wilmington Airport allows brands to tap into the city's rich history, thriving arts scene, and booming tourism industry, making each campaign a seamless blend of local flavor and global reach.

Why advertise at ILG?

Wilmington Airport (ILG) offers a unique advertising opportunity with its notable features and ranking. Some of the highlights include:

• Passenger traffic: Over 1 million passengers pass through ILG annually, providing a diverse and captive audience for advertisers.
• Gateway to Cape Fear region: ILG serves as the primary airport for the charming coastal city of Wilmington, North Carolina, and the surrounding Cape Fear region.
• Thriving arts scene: Wilmington boasts a rich history and a vibrant arts scene, allowing advertisers to create campaigns that blend local flavor with global reach.
• Booming tourism industry: Advertising at ILG allows brands to tap into the city's growing tourism industry, reaching both domestic and international travelers.

Wilmington Market

• Population: Wilmington is the eighth-largest city in North Carolina, with a population of over 120,000 people, according to the U.S. Census Bureau. The city's coastal location and charming atmosphere attract a diverse mix of residents and visitors, offering advertisers a broad audience base.
• Economic growth: Wilmington's economy is driven by industries such as healthcare, education, film production, and tourism. The city is home to major employers like New Hanover Regional Medical Center, the University of North Carolina Wilmington, and GE Hitachi Nuclear Energy, providing a stable economic foundation for advertisers to build upon.
• Cultural diversity: Wilmington boasts a rich cultural heritage, with a mix of historic sites, museums, and festivals celebrating the city's diverse history. This cultural diversity allows advertisers to create campaigns that resonate with a wide range of audiences and demographics.
• Entertainment and sports: The city offers a variety of entertainment options, including live music venues, theaters, and outdoor recreational activities. Wilmington is also home to the Wilmington Sharks, a collegiate summer baseball team, and the Wilmington Hammerheads, a professional soccer team, providing additional advertising opportunities for sports enthusiasts.
• Education and innovation: Wilmington is a hub for higher education, with institutions such as the University of North Carolina Wilmington and Cape Fear Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Wilmington Audience

• Local residents: Wilmington's population of over 120,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in the coastal city.
• Domestic and international tourists: Wilmington's booming tourism industry attracts visitors from across the United States and around the world. The city's rich history, thriving arts scene, and coastal charm present a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various backgrounds.
• Cultural diversity: Wilmington's rich cultural heritage and diverse history create a unique blend of audiences and demographics. Advertisers can leverage this diversity by crafting campaigns that resonate with a wide range of audiences, taking into account cultural nuances and local interests.
• Interests and lifestyles: The Wilmington audience is characterized by a wide range of interests and lifestyles, from history buffs and arts enthusiasts to outdoor adventurers and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Education and innovation: Wilmington's concentration of academic institutions, such as the University of North Carolina Wilmington and Cape Fear Community College, fosters a culture of innovation and research. Advertisers can target tech-savvy and educated audiences by aligning their campaigns with the city's focus on education and innovation.
• Highly connected: Wilmington residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in Wilmington vary depending on factors such as location, size, and duration, with the following price ranges:

• Average Price: The average price for billboard advertising in Wilmington is approximately $2,500.00, offering a cost-effective option for brands looking to reach a wide audience in the city.
• Median Price: The median price for billboard advertising in Wilmington stands at around $2,300.00, providing a balanced option for advertisers seeking a middle ground between affordability and visibility.
• Lowest Price: The lowest price for billboard advertising in Wilmington can be as low as $1,000.00, making it an attractive choice for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboard advertising in Wilmington provide valuable insights into the potential reach and cost-effectiveness of campaigns in the city:

• Total Impressions: The total number of impressions for a billboard advertising campaign in Wilmington can reach up to 1,000,000, offering a significant opportunity for brands to connect with a wide audience.
• Average Impressions: The average number of impressions for a billboard advertising campaign in Wilmington is approximately 500,000, providing a substantial reach for advertisers targeting the local market.
• Median Impressions: The median number of impressions for a billboard advertising campaign in Wilmington stands at around 400,000, representing a balanced option for brands seeking a mix of reach and affordability.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Wilmington is approximately $5.00, offering a cost-effective solution for brands looking to maximize their advertising budget.
• Median CPM: The median CPM for billboard advertising in Wilmington is around $4.50, providing a middle ground for advertisers seeking a balance between reach and cost.

Some of the top airport ad providers for ILG

Here is a list of top providers for billboard advertising at ILG:

• Alluvit Media specializes in airport advertising, offering a range of solutions to help brands reach their target audience at ILG.

Other formats for advertising in Wilmington

A closer look at the data reveals the depth and breadth of the other opportunities available in Wilmington:

• Static Billboards: Static billboards in Wilmington receive approximately 289,000 impressions with an average CPM of $5.36. This classic advertising medium continues to provide brands with a cost-effective and highly visible presence in the city.
• Billboards: Billboards in Wilmington garner around 50,000 impressions with an average CPM of $10.43. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Street Furniture: Street furniture advertising in Wilmington generates about 77,000 impressions with an average CPM of $4.76. This versatile advertising option allows brands to reach pedestrians and motorists alike, creating a strong presence in the urban landscape.
• Retail Venues: Retail venue advertising in Wilmington attracts approximately 50,000 impressions with an average CPM of $10.59. This targeted approach enables brands to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Wilmington captures around 5,600,000 impressions with an average CPM of $13.44. This highly visible medium allows brands to reach a captive audience of daily commuters, making it an effective choice for advertisers looking to maximize their reach.
• Everything Else: Other advertising opportunities in Wilmington generate about 59,000 impressions with an average CPM of $11.14. These diverse options provide brands with the flexibility to explore unique and creative ways to connect with their target audience.

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