Advertising in Wilmington International Airport (ILM)

*All metrics are based on a 4-week advertising campaign

Wilmington International Airport, situated in the charming coastal city of Wilmington, North Carolina, offers a unique advertising opportunity for brands. Serving over 1 million passengers annually, this growing airport connects travelers to major hubs while showcasing the region's rich history and thriving arts scene. Advertising at Wilmington International Airport allows brands to engage with a diverse audience, tapping into the local essence and reaching travelers eager to explore the wonders of the Cape Fear region.

Why advertise at ILM?

Wilmington International Airport (ILM) offers a unique advertising opportunity for brands, with its growing passenger traffic and regional appeal. Some notable aspects of ILM include:

• Passenger traffic: Serving over 1 million passengers annually, ILM connects travelers to major hubs and regional destinations.
• Local essence: Advertising at ILM allows brands to tap into the local charm of Wilmington and the Cape Fear region.
• Arts and culture: The airport showcases the region's rich history and thriving arts scene, providing an engaging backdrop for advertising campaigns.
• Diverse audience: ILM attracts a wide range of travelers, from business professionals to vacationers, offering brands the opportunity to reach a varied demographic.

Wilmington Market

• Population: Wilmington is a growing coastal city in North Carolina, with a population of over 120,000 residents, according to the U.S. Census Bureau. Its metropolitan area, including the surrounding Cape Fear region, has a population of over 280,000 people.
• Economic growth: Wilmington's economy is driven by diverse industries such as healthcare, education, tourism, and film production. The city is home to major employers like New Hanover Regional Medical Center, the University of North Carolina Wilmington, and GE Hitachi Nuclear Energy.
• Cultural diversity: Wilmington boasts a rich cultural heritage, with a mix of Southern charm and coastal influences. The city's diverse population offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: Wilmington is a hub for entertainment, hosting events, concerts, and festivals throughout the year. The city is also home to the Wilmington Sharks, a collegiate summer baseball team, and the Wilmington Hammerheads, a professional soccer team, providing additional advertising opportunities.
• Education and innovation: Wilmington is a center for higher education, with institutions such as the University of North Carolina Wilmington and Cape Fear Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Wilmington Audience

• Local residents: Wilmington's population of over 120,000 residents includes a mix of young professionals, families, students, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience within the city and the surrounding Cape Fear region.
• Regional tourists: Wilmington attracts tourists with its beautiful beaches, historic downtown, and vibrant arts scene. According to Wilmington and Beaches, the area welcomed over 4.6 million visitors in 2019, providing advertisers with a captive audience of travelers eager to explore the region's attractions.
• Language diversity: While English is the predominant language spoken in Wilmington, the city's growing Hispanic population contributes to an increasing linguistic diversity. Advertisers can consider incorporating bilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: Wilmington's audience is characterized by a variety of interests and lifestyles, from outdoor enthusiasts and history buffs to foodies and arts patrons. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Wilmington's residents and visitors are digitally savvy, with widespread smartphone usage and active participation on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in Wilmington vary depending on factors such as location, size, and duration of the campaign. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Wilmington is approximately $2,500.00, offering a cost-effective option for brands looking to reach a wide audience in the city.
• Median Price: With a median price of around $2,300.00, advertisers can find a range of billboard options that cater to different budgets and campaign objectives.
• Lowest Price: The lowest price for a billboard in Wilmington is about $1,000.00, providing an affordable advertising solution for smaller businesses or those with limited marketing budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in evaluating the effectiveness of an advertising campaign. Here's a breakdown of these metrics for billboard advertising in Wilmington:

• Total Impressions: The total impressions for a billboard campaign in Wilmington can reach up to 1,000,000, providing significant exposure for your brand.
• Average Impressions: On average, a billboard in Wilmington generates around 500,000 impressions, offering a substantial audience for your advertising message.
• Median Impressions: The median number of impressions for a billboard in Wilmington is approximately 450,000, showcasing the potential reach of a well-placed ad.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Wilmington is about $5.00, making it a cost-effective option for reaching a large audience.
• Median CPM: With a median CPM of around $4.50, advertisers can find a range of billboard options that offer a balance between cost and reach.

Some of the top airport ad providers for ILM

Here is a list of top billboard providers for ILM:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Wilmington, offering a variety of billboard options to suit different campaign objectives and budgets.

Other formats for advertising in Wilmington

A closer look at the data reveals the depth and breadth of the other opportunities available in Wilmington:

• Static Billboards: Static billboards in Wilmington generate approximately 289,000 impressions with an average CPM of $5.36. This classic advertising medium provides consistent visibility and a strong presence in the local market.
• Billboards: Billboards in Wilmington receive around 50,000 impressions and have an average CPM of $10.43. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
• Street Furniture: Street furniture advertising in Wilmington garners about 78,000 impressions with an average CPM of $4.76. This versatile format allows advertisers to reach pedestrians and motorists alike, creating a lasting impression on the streetscape.
• Retail Venues: Retail venue advertising in Wilmington generates approximately 50,000 impressions and has an average CPM of $10.59. This targeted approach enables brands to engage with consumers in high-traffic shopping environments, driving awareness and sales.
• Transit: Transit advertising in Wilmington reaches an impressive 5,600,000 impressions with an average CPM of $13.44. This highly visible format captures the attention of commuters and travelers, making it an effective way to reach a captive audience on the go.
• Everything Else: Other advertising opportunities in Wilmington, such as digital displays and experiential marketing, generate around 59,000 impressions with an average CPM of $11.14. These innovative formats offer unique ways to connect with consumers and create memorable brand experiences.

Get started advertising with AdQuick now!

With AdQuick, advertisers can simplify their out-of-home (OOH) advertising efforts by connecting with over 1,400 OOH media owners and gaining a comprehensive view of the entire OOH market. The platform enables users to plan, buy, and measure various types of outdoor advertising, while also offering faster execution of OOH buys and the ability to launch campaigns in as little as 48 hours. By signing up, you'll unlock unprecedented measurability for your OOH campaigns and gain access to a wealth of premium media owners. Don't miss out on the opportunity to elevate your advertising strategy – Get Started today!