Advertising in Wichita Falls Municipal Airport / Sheppard Air Force Base (SPS)
*All metrics are based on a 4-week advertising campaign
Wichita Falls Municipal Airport / Sheppard Air Force Base offers a unique advertising opportunity in the heart of North Texas. Serving both civilian and military passengers, this airport connects a diverse audience to the thriving city of Wichita Falls. With its strong military presence and growing economy, advertising at this airport reaches a wide range of travelers while showcasing the spirit of the local community. At Wichita Falls, your advertisement becomes a key part of the conversation between cultures, industries, and countless passengers.
Why advertise at SPS?
Wichita Falls Municipal Airport / Sheppard Air Force Base (SPS) is a significant transportation hub in North Texas, offering a range of unique features:
- Military connection: SPS serves both civilian and military passengers, providing a diverse audience for advertisers.
- Regional access: The airport connects travelers to the thriving city of Wichita Falls and the surrounding region.
- Community spirit: Advertising at SPS showcases the spirit of the local community, engaging with passengers from various backgrounds.
- Strategic location: Situated in the heart of North Texas, SPS is a convenient gateway for travelers visiting the area.
Wichita Falls Market
- Population: Wichita Falls is a growing city in North Texas, with a population of over 100,000 residents, according to the U.S. Census Bureau. This population size offers advertisers a sizable audience to target with their campaigns.
- Economic growth: The city's economy is diverse, with key industries including manufacturing, healthcare, education, and retail. Wichita Falls is also home to Sheppard Air Force Base, which contributes significantly to the local economy and provides unique advertising opportunities.
- Cultural diversity: Wichita Falls boasts a rich cultural heritage and a diverse population, offering advertisers the chance to engage with audiences from various backgrounds and demographics.
- Entertainment and sports: The city hosts a variety of events, festivals, and recreational activities throughout the year, attracting both locals and visitors. Wichita Falls also has a strong sports culture, with numerous youth and adult leagues, providing additional advertising opportunities.
- Education and innovation: Wichita Falls is home to Midwestern State University, fostering a culture of learning and innovation. This concentration of academic institutions makes the city an attractive market for advertisers targeting educated and tech-savvy audiences.
Wichita Falls Audience
- Local residents: Wichita Falls has a population of over 100,000 residents, encompassing a diverse mix of young professionals, families, students, and military personnel. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the community.
- Regional tourists: As a growing city in North Texas, Wichita Falls attracts visitors from the surrounding region for its events, festivals, and recreational activities. This presents an opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from nearby areas.
- Military community: The presence of Sheppard Air Force Base in Wichita Falls creates a unique audience of military personnel and their families. Advertisers can tailor their campaigns to resonate with this demographic, highlighting their support for the military community and addressing their specific needs and interests.
- Language diversity: Wichita Falls boasts a rich cultural heritage, with a diverse population that speaks various languages. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
- Interests and lifestyles: The Wichita Falls audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to sports fans and arts lovers. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
- Highly connected: With a strong presence of educational institutions like Midwestern State University, the Wichita Falls audience is likely to be tech-savvy and highly connected. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard pricing in Wichita Falls varies depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for a billboard in Wichita Falls is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
- Median Price: With a median price of around $1,100.00, billboards in Wichita Falls cater to a variety of budgets and campaign objectives.
- Lowest Price: The lowest price for a billboard in Wichita Falls can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Wichita Falls:
- Total Impressions: The total number of impressions for an advertising campaign in Wichita Falls can reach up to 500,000, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, an advertising campaign in Wichita Falls can generate around 250,000 impressions, offering a substantial audience for advertisers to target.
- Median Impressions: The median number of impressions for a campaign in Wichita Falls is approximately 200,000, reflecting the typical reach of outdoor advertising in the city.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Wichita Falls is around $4.80, demonstrating the cost-effectiveness of outdoor advertising in the region.
- Median CPM: With a median CPM of approximately $5.50, advertising campaigns in Wichita Falls cater to a variety of budgets and objectives while maintaining a competitive cost per impression.
Some of the top airport ad providers for SPS
Here is a list of top billboard providers for Wichita Falls Municipal Airport / Sheppard Air Force Base (SPS):
- BM Outdoor specializes in digital billboard advertising in Wichita Falls, offering a range of outdoor advertising solutions for businesses targeting the local market.
Other formats for advertising in Wichita Falls
A closer look at the data reveals the depth and breadth of the other opportunities available in Wichita Falls:
- Static Billboards: Static billboards in Wichita Falls generate approximately 365,000 impressions with an average CPM of $3.58. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
- Digital Billboards: Digital billboards in Wichita Falls receive around 41,000 impressions and have an average CPM of $48.79. This dynamic and eye-catching format allows for greater flexibility and targeting, enhancing the effectiveness of outdoor advertising efforts.
- Retail Venues: Advertising in retail venues in Wichita Falls garners about 23,000 impressions with an average CPM of $13.60. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
- Transit: Transit advertising in Wichita Falls generates an impressive 10,000,000 impressions and boasts an average CPM of $2.22. This highly visible and cost-effective medium enables advertisers to reach a captive audience of commuters and travelers.
Get started advertising with AdQuick now!
AdQuick has revolutionized the out-of-home advertising landscape by connecting advertisers with over 1,400 premium OOH media owners, offering a comprehensive view of the entire market. This innovative platform enables users to execute OOH buys 10x faster and launch campaigns in as little as 48 hours, providing seamless ad buying across the globe. By signing up, you'll gain access to a wide range of OOH media formats and locations, efficient planning and execution of campaigns, and unprecedented measurability. Don't miss out on the opportunity to elevate your advertising strategy – sign up for AdQuick today!