Advertising in Watertown International Airport (ART)

*All metrics are based on a 4-week advertising campaign

Watertown International Airport, situated in the picturesque region of upstate New York, offers a unique advertising opportunity for brands. Serving as a gateway to the Thousand Islands and nearby Fort Drum, this airport connects over 25,000 passengers annually. Advertising at Watertown International Airport allows businesses to target a diverse audience of tourists, military personnel, and local residents, making it an ideal platform for both global and regional campaigns.

Why advertise at ART?

Watertown International Airport (ART) is a small yet significant airport in upstate New York, offering unique advertising opportunities. Some notable aspects of ART include:

• Gateway to Thousand Islands: ART serves as a convenient entry point for tourists visiting the scenic Thousand Islands region.
• Proximity to Fort Drum: The airport is located near Fort Drum, allowing advertisers to target military personnel and their families.
• Annual passenger traffic: Over 25,000 passengers travel through ART each year, providing a diverse audience for advertisers.
• Flexible advertising platform: ART's advertising options cater to both global and regional campaigns, making it a versatile choice for businesses.

Watertown Market

• Population: Watertown, located in upstate New York, has a population of approximately 25,000 residents, according to the U.S. Census Bureau. This smaller market offers advertisers the opportunity to target a close-knit community with tailored messaging.
• Economic growth: The Watertown economy is driven by a mix of industries, including healthcare, retail, and manufacturing. The presence of Fort Drum also contributes to the local economy, providing job opportunities and attracting military families to the area.
• Cultural diversity: Watertown is home to a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, catering to both local residents and visitors to the region.
• Outdoor recreation: The city's proximity to the Thousand Islands region and the Adirondack Mountains makes it a popular destination for outdoor enthusiasts. Advertisers can capitalize on this market by targeting tourists and locals interested in activities such as boating, fishing, hiking, and camping.
• Education and innovation: Watertown is home to Jefferson Community College, which offers a variety of academic programs and fosters a culture of learning and innovation. This educational institution provides advertisers with the opportunity to target a student population and engage with the local community.

Watertown Audience

• Local residents: Watertown's population of approximately 25,000 residents, as reported by the U.S. Census Bureau, consists of a mix of families, military personnel, and young professionals. This diverse community offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience with tailored messaging.
• Thousand Islands tourists: Watertown International Airport serves as a gateway to the scenic Thousand Islands region, attracting tourists interested in outdoor activities such as boating, fishing, and sightseeing. Advertisers can capitalize on this market by targeting visitors seeking adventure and leisure in this picturesque destination.
• Military community: The proximity of Watertown to Fort Drum allows advertisers to target military personnel and their families, who contribute to the local economy and community. Brands can create campaigns that resonate with this audience by focusing on military-related themes, discounts, and services.
• Cultural diversity: Watertown's diverse population includes a mix of ethnicities, races, and backgrounds, providing advertisers with the opportunity to target a wide range of audiences and demographics. By considering cultural nuances and incorporating inclusive messaging, brands can effectively engage with both local residents and visitors to the region.
• Outdoor enthusiasts: The city's location near the Thousand Islands region and the Adirondack Mountains attracts outdoor enthusiasts interested in activities such as hiking, camping, and wildlife watching. Advertisers can tap into this market by aligning their campaigns with popular outdoor events, local attractions, or environmentally-friendly initiatives.
• Education and innovation: The presence of Jefferson Community College in Watertown fosters a culture of learning and innovation, attracting students and academics to the area. Advertisers can target this audience by promoting educational products, services, or events that align with the interests and needs of the college community.
• Highly connected: Watertown residents, like many Americans, are highly connected through smartphones and social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences that resonate with the Watertown audience.

Airport price breakdown

Billboard advertising prices in Watertown vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Watertown is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a diverse audience in the area.
• Median Price: With a median price of around $1,100.00, billboards in Watertown provide a balanced option for businesses looking to maximize their advertising budget while still achieving significant exposure.
• Lowest Price: The lowest price for a billboard in Watertown can be as low as $800.00, making it an affordable choice for smaller businesses or those looking to test the effectiveness of outdoor advertising in the region.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Watertown:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Watertown amount to approximately 500,000, showcasing the potential reach of outdoor advertising in the region.
• Average Impressions: On average, a billboard in Watertown generates around 125,000 impressions per week, offering advertisers a consistent level of exposure to their target audience.
• Median Impressions: The median number of weekly impressions for a billboard in Watertown is approximately 120,000, indicating a stable level of visibility for most advertising campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Watertown is approximately $9.60, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of around $9.17, billboards in Watertown offer a balanced approach to advertising costs and exposure, ensuring a strong value proposition for businesses.

Some of the top airport ad providers for ART

Here are the top providers for advertising at Watertown International Airport:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options and formats to suit the needs of businesses targeting the Watertown market.

Other formats for advertising in Watertown

A closer look at the data reveals the depth and breadth of the other opportunities available in Watertown:

• Static Billboards: Static billboards generate approximately 100,000 impressions with an average CPM of $15.86. This traditional form of advertising continues to provide a strong presence and visibility for brands in the Watertown area.
• Digital Billboards: Digital billboards receive around 10,000 impressions and have an average CPM of $13.17. This modern and dynamic advertising medium allows for greater flexibility and targeting, making it an attractive option for advertisers in Watertown.
• Retail Venues: Advertising in retail venues garners about 37,500 impressions with an average CPM of $22.66. This targeted approach allows brands to engage with consumers in a shopping environment, increasing the likelihood of conversion and brand recall.
• Transit: Transit advertising generates approximately 2,000,000 impressions and has an average CPM of $2.01. This cost-effective medium offers high visibility and reach, making it an ideal choice for advertisers looking to target commuters and travelers in Watertown.

Get started advertising with AdQuick now!

AdQuick is a comprehensive platform that simplifies the process of planning, buying, and measuring out-of-home advertising campaigns. By connecting advertisers to media owners, AdQuick offers a wide range of billboard locations and media formats, along with industry-leading technology and resources for campaign planning and execution. With access to 99% of billboard ads and a guarantee of the best prices, AdQuick provides a seamless and cost-effective solution for businesses looking to expand their reach through outdoor advertising. Don't miss out on the opportunity to elevate your brand's visibility and impact – sign up for AdQuick today!