Advertising in Walla Walla Regional Airport (ALW)

*All metrics are based on a 4-week advertising campaign

Walla Walla Regional Airport, situated in the picturesque wine country of Washington State, offers a unique advertising opportunity. This charming airport connects over 70,000 passengers annually, providing advertisers with a captive audience of wine enthusiasts and leisure travelers. In Walla Walla, advertising goes beyond traditional methods, showcasing local businesses and the region's rich cultural heritage. At ALW, each advertisement is not just a message, but a celebration of the Walla Walla experience.

Why advertise at ALW?

Walla Walla Regional Airport (ALW) stands out for its unique advertising opportunities and regional charm. Some notable aspects of ALW include:

• Passenger traffic: ALW connects over 70,000 passengers annually, primarily wine enthusiasts and leisure travelers.
• Advertising approach: Advertising at ALW goes beyond traditional methods, showcasing local businesses and the region's rich cultural heritage.
• Location: ALW is situated in the picturesque wine country of Washington State, offering a scenic backdrop for travelers.
• Experience: Each advertisement at ALW is not just a message, but a celebration of the Walla Walla experience.

Walla Walla Market

• Population: Walla Walla is a small yet vibrant community with a population of over 32,000 residents, as reported by the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to connect with a dedicated and engaged audience.
• Wine industry: Walla Walla is renowned for its thriving wine industry, boasting over 120 wineries and vineyards in the region. This flourishing sector attracts wine enthusiasts and tourists, providing advertisers with a unique market of affluent and discerning consumers.
• Cultural heritage: The region is steeped in rich cultural heritage, with a history that dates back to the early 19th century. Walla Walla's vibrant arts scene, historical landmarks, and annual events celebrate this heritage, offering advertisers the chance to align their messaging with the community's values and traditions.
• Outdoor recreation: Walla Walla's picturesque landscape and mild climate make it an ideal destination for outdoor enthusiasts. The area offers a variety of recreational activities, such as hiking, biking, and golfing, attracting active and adventurous consumers who may be receptive to targeted advertising.
• Education and healthcare: Walla Walla is home to several esteemed educational institutions, including Whitman College and Walla Walla University, as well as a robust healthcare sector anchored by Providence St. Mary Medical Center. These industries draw professionals and students to the area, presenting advertisers with a diverse and educated audience.

Walla Walla Audience

• Local residents: Walla Walla's population of over 32,000 residents consists of a close-knit community with diverse backgrounds and interests. Advertisers can target specific demographic groups, such as families, young professionals, and retirees, or appeal to the broader Walla Walla audience.
• Wine enthusiasts: With over 120 wineries and vineyards in the region, Walla Walla attracts a significant number of wine enthusiasts and tourists. Advertisers can capitalize on this unique market of affluent and discerning consumers by aligning their campaigns with wine-related events and experiences.
• Cultural heritage aficionados: Walla Walla's rich cultural heritage and vibrant arts scene draw visitors interested in history, arts, and local traditions. Advertisers can connect with this audience by incorporating the region's cultural values and traditions into their messaging.
• Outdoor enthusiasts: The area's picturesque landscape and mild climate make Walla Walla an ideal destination for outdoor activities such as hiking, biking, and golfing. Advertisers can target active and adventurous consumers by aligning their campaigns with popular outdoor recreational activities and events.
• Education and healthcare professionals: Walla Walla is home to esteemed educational institutions and a robust healthcare sector, attracting professionals and students to the area. Advertisers can reach this diverse and educated audience by tailoring their messaging to resonate with the interests and needs of these professionals.
• Regional tourists: Walla Walla's charm and scenic beauty draw regional tourists from the Pacific Northwest and beyond. Advertisers can tap into this market by showcasing their brand to potential customers who are exploring the area and seeking unique experiences and local offerings.
• Connected consumers: Walla Walla residents and visitors are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with their target audience through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in Walla Walla vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Walla Walla is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: The median price for billboard advertising in the area stands at around $1,100.00, providing a balanced option for advertisers with varying budgets.
• Lowest Price: The lowest price for billboard advertising in Walla Walla can be as low as $800.00, making it an affordable choice for small businesses and local advertisers.

Airport Impression and CPM Metrics

Impressions and CPM metrics for Walla Walla Regional Airport advertising provide valuable insights into the potential reach and cost-effectiveness of advertising campaigns:

• Total Impressions: The total impressions for advertising at Walla Walla Regional Airport amount to approximately 350,000, showcasing the potential reach of campaigns in this location.
• Average Impressions: The average impressions for advertising at the airport stand at around 70,000, indicating a consistent level of exposure for advertisers.
• Median Impressions: The median impressions for advertising at Walla Walla Regional Airport are approximately 65,000, reflecting a balanced distribution of exposure across various advertising platforms.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at the airport is approximately $17.14, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median CPM: The median CPM for advertising at Walla Walla Regional Airport stands at around $16.92, providing a balanced option for advertisers with varying budgets.

Some of the top airport ad providers for ALW

Here is a list of top providers for advertising at Walla Walla Regional Airport:

• Alluvit Media specializes in airport advertising, offering tailored solutions for advertisers at ALW.

Other formats for advertising in Walla Walla

A closer look at the data reveals the depth and breadth of the other opportunities available in Walla Walla:

• Static Billboards: Static billboards receive approximately 80,000 impressions with an average CPM of $23.04. This classic advertising medium offers a constant presence, making it a reliable choice for advertisers seeking consistent exposure.
• Billboards: Billboards garner around 9,539 impressions with an average CPM of $8.29. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Retail Venues: Retail venues generate about 31,966 impressions with an average CPM of $16.91. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.

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