Advertising in Unalaska Airport (Tom Madsen/Dutch Harbor Airport) (DUT)

*All metrics are based on a 4-week advertising campaign

Unalaska Airport (Tom Madsen/Dutch Harbor Airport) is a gateway to the unique and remote Aleutian Islands, offering advertisers a rare opportunity to engage with a diverse audience. As the primary transportation hub for the region's thriving fishing industry and growing tourism sector, this airport connects over 50,000 passengers annually. Advertising at Unalaska Airport allows brands to tap into the adventurous spirit of its visitors while showcasing their message in a truly distinctive setting.

Why advertise at DUT?

Unalaska Airport (DUT) is a unique and remote destination with several notable features. Some of its key aspects include:

• Remote location: Situated in the Aleutian Islands, DUT offers a one-of-a-kind experience for travelers seeking adventure.
• Gateway to the region: As the primary transportation hub for the area's fishing industry and tourism, DUT connects over 50,000 passengers annually.
• Scenic surroundings: The airport's picturesque setting amidst mountains and the ocean provides a stunning backdrop for visitors.
• Challenging conditions: DUT is known for its unpredictable weather and challenging landing conditions, adding to its unique appeal.
• Opportunities for advertisers: Advertising at Unalaska Airport allows brands to engage with a diverse audience in a truly distinctive setting.

Unalaska Market

• Population: Unalaska is a small, remote community with a population of around 4,700 residents, according to the U.S. Census Bureau. This tight-knit community offers advertisers the chance to connect with a highly engaged audience.
• Economic focus: The local economy is primarily driven by the fishing industry, which is one of the largest in the United States. Unalaska's Port of Dutch Harbor is a major hub for commercial fishing, providing advertisers with opportunities to target industry professionals and related businesses.
• Cultural diversity: Unalaska is home to a diverse population, including indigenous Unangan (Aleut) people, as well as residents from various ethnic backgrounds who work in the fishing industry. This cultural mix offers advertisers the ability to reach a wide range of audiences and demographics.
• Natural attractions: The Aleutian Islands are known for their stunning landscapes, abundant wildlife, and unique ecosystems. Unalaska attracts adventure-seeking tourists, providing advertisers with opportunities to target outdoor enthusiasts and eco-conscious travelers.
• Historical significance: Unalaska has a rich history, including its role in World War II as a military base and its indigenous heritage. Advertisers can tap into this historical context to create meaningful connections with residents and visitors interested in the area's past.
• Education and community: Unalaska is home to a well-regarded K-12 school system and a strong sense of community. Advertisers can leverage this close-knit atmosphere to build trust and foster long-lasting relationships with local residents.

Unalaska Audience

• Local residents: Unalaska's small population of around 4,700 residents consists of a tight-knit community with diverse backgrounds, including indigenous Unangan (Aleut) people and those working in the fishing industry. Advertisers can target specific demographic groups or appeal to the broader community, fostering long-lasting relationships with local residents.
• Industry professionals: As a major hub for the fishing industry, Unalaska attracts professionals and businesses related to commercial fishing. Advertisers can target this niche audience by aligning their campaigns with industry-specific events, products, or services.
• Adventure-seeking tourists: Unalaska's unique landscapes and natural attractions draw in tourists looking for outdoor adventures and eco-conscious experiences. Advertisers can tap into this audience by promoting products or services related to outdoor activities, eco-friendly practices, or local attractions.
• History enthusiasts: With its rich historical background, including its role in World War II and indigenous heritage, Unalaska attracts visitors interested in learning about the area's past. Advertisers can create meaningful connections with this audience by incorporating historical context into their campaigns or promoting local historical sites and events.
• Cultural diversity: Unalaska's diverse population offers advertisers the opportunity to reach a wide range of audiences and demographics. By considering cultural nuances and creating inclusive campaigns, brands can effectively communicate with and appeal to the diverse community.
• Education and community-focused: Unalaska's strong sense of community and well-regarded K-12 school system provide advertisers with opportunities to build trust and engage with local residents. Brands can align their campaigns with educational initiatives, community events, or local organizations to create a stronger connection with their target audience.

Airport price breakdown

Billboard advertising prices in Unalaska vary depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for billboard advertising in Unalaska is approximately $1,200.00, offering a cost-effective option for brands looking to reach a diverse audience in this unique location.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to their budget and campaign goals.
• Lowest Price: The lowest price for billboard advertising in Unalaska is about $800.00, providing an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising in the area.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Unalaska Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at Unalaska Airport is approximately 500,000, showcasing the potential reach of ads in this unique location.
• Average Impressions: On average, an advertising campaign at Unalaska Airport generates around 125,000 impressions per week, offering consistent exposure to a diverse audience.
• Median Impressions: The median impressions for a campaign at Unalaska Airport is about 120,000 per week, indicating a typical level of visibility for ads in this setting.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at Unalaska Airport is approximately $9.60, providing a cost-effective option for brands looking to reach their target audience.
• Median CPM: With a median CPM of around $9.17, advertisers can find a range of campaign options that cater to their budget and goals.

Some of the top airport ad providers for DUT

Here is a list of top providers for advertising at Unalaska Airport (DUT):

• Advance Media: Advance Media specializes in aviation advertising, offering tailored solutions for brands looking to advertise at airports like Unalaska Airport (DUT).

Other formats for advertising in Unalaska

A closer look at the data reveals the depth and breadth of the other opportunities available in Unalaska:

• Static Billboards: Static billboards in Unalaska generate approximately 160,000 impressions with an average CPM of $43.08. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor advertising campaigns.
• Retail Venues: Retail venues in Unalaska receive around 160,000 impressions and have an average CPM of $43.08. By advertising in retail spaces, brands can directly target consumers in a shopping mindset, increasing the likelihood of conversions and sales.

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