Advertising in Eugene F Kranz Toledo Express Airport (TOL)

*All metrics are based on a 4-week advertising campaign

Located in the thriving city of Toledo, Eugene F Kranz Toledo Express Airport serves as a vital gateway for travelers and a unique opportunity for advertisers. This bustling airport connects passengers to numerous destinations while showcasing the rich culture and innovation of Toledo. Advertising at TOL reaches a diverse audience, making it an ideal platform for brands to engage with travelers and locals alike. At Toledo Express Airport, each advertisement becomes an essential part of the city's vibrant narrative.

Why advertise at TOL?

As a key transportation hub, Toledo Express Airport offers a range of notable features that make it an attractive advertising platform. Here are some highlights:

• Accessibility: TOL is easily accessible from major highways, making it a convenient choice for travelers.
• Efficiency: The airport is known for its efficient operations, ensuring a smooth travel experience for passengers.
• Regional connections: TOL connects passengers to numerous destinations, both domestic and international.
• Local culture: The airport showcases the rich culture and innovation of Toledo, providing a unique experience for visitors.
• Advertising opportunities: TOL offers a diverse audience for advertisers, making it an ideal platform for engaging with travelers and locals alike.

Toledo Market

Population: Toledo is the fourth-largest city in Ohio, with a population of over 270,000 people, according to the U.S. Census Bureau. The Toledo metropolitan area has a population of over 600,000, providing a sizable audience for advertisers.

Economic growth: Toledo's economy is driven by a diverse range of industries, including automotive, healthcare, education, and manufacturing. The city is home to several major companies, such as Owens Corning, Dana Incorporated, and ProMedica, offering advertisers the opportunity to target a variety of professional sectors.

Cultural diversity: Toledo boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity allows advertisers to engage with a wide range of audiences and demographics in the Toledo market.

Entertainment and sports: The city offers a vibrant entertainment scene, hosting numerous events, concerts, and festivals throughout the year. Toledo is also home to minor league sports teams, such as the Toledo Mud Hens (MiLB) and Toledo Walleye (ECHL), attracting local fans and providing additional advertising opportunities.

Education and innovation: Toledo is a hub for higher education, with prominent institutions like the University of Toledo and Bowling Green State University nearby. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Toledo Audience

• Local residents: Toledo's population of over 270,000 people consists of a diverse mix of individuals, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the Toledo market.
• Regional tourists: As a gateway to the Great Lakes region, Toledo attracts tourists interested in outdoor activities, cultural attractions, and sporting events. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting the area.
• Language diversity: Toledo's diverse population includes various ethnicities, races, and backgrounds, resulting in a rich linguistic landscape. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Toledo audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly educated: With prominent institutions like the University of Toledo and Bowling Green State University nearby, the city's population is well-educated and tech-savvy. Advertisers can leverage this educated audience by targeting campaigns towards innovative products, services, and ideas that resonate with this demographic.
• Connected community: Toledo residents are connected through local media outlets, social media platforms, and community events. Advertisers can engage with consumers through targeted online campaigns, local influencers, and interactive experiences to create a lasting impact on the Toledo audience.

Airport price breakdown

Billboard advertising prices in Toledo vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Toledo is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to different budgets and campaign objectives.
• Lowest Price: The lowest price for billboard advertising in Toledo can be as low as $500.00, providing an affordable solution for smaller businesses or targeted campaigns.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Toledo Express Airport:

• Total Impressions: The total number of impressions generated by an advertising campaign at TOL can reach up to 1,000,000, showcasing the potential reach of advertisements in this bustling airport.
• Average Impressions: On average, an advertising campaign at TOL can generate around 500,000 impressions, offering a substantial audience for brands to engage with.
• Median Impressions: The median number of impressions for advertising campaigns at TOL is approximately 450,000, indicating a consistent level of exposure for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns at TOL is around $2.40, providing a cost-effective solution for brands looking to reach a wide audience.
• Median CPM: With a median CPM of approximately $2.20, advertisers can find a range of advertising options that cater to different budgets and campaign objectives.

Some of the top airport ad providers for TOL

Here is a list of top providers for advertising at Toledo Express Airport:

• The Quotient Group is a leading provider of advertising services at TOL, offering innovative solutions for brands looking to engage with travelers and locals alike.

Other formats for advertising in Toledo

A closer look at the data reveals the depth and breadth of the other opportunities available in Toledo:

• Static Billboards: Static billboards generate around 365,000 impressions with an average CPM of $5.95. This classic advertising medium provides consistent visibility and a strong presence in the Toledo market.
• Digital Billboards: Digital billboards receive approximately 50,000 impressions and have an average CPM of $11.76. This dynamic and flexible medium allows for timely messaging and creative updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture advertising garners around 751,000 impressions with an average CPM of $4.77. This versatile platform offers advertisers the opportunity to engage with pedestrians and motorists in high-traffic areas.
• Retail Venues: Retail venue advertising generates about 40,000 impressions and has an average CPM of $14.83. This targeted approach allows brands to connect with consumers in shopping centers and other retail environments.
• Transit: Transit advertising reaches approximately 2,800,000 impressions with an average CPM of $11.41. This highly visible platform targets commuters and travelers, providing extended exposure for advertisers.
• Everything Else: Other advertising opportunities in Toledo accumulate around 554,000 impressions and have an average CPM of $6.85. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

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