Advertising in Stillwater Regional Airport (SWO)

*All metrics are based on a 4-week advertising campaign

Located in the thriving city of Stillwater, Stillwater Regional Airport serves as a key gateway for both business and leisure travelers. This bustling airport not only connects thousands of passengers annually but also reflects the vibrant spirit of Stillwater itself. Here, advertising opportunities are uniquely tailored to reach a diverse audience while showcasing local culture and innovation. At SWO, each advertisement is more than a message; it's an essential part of an ongoing conversation among communities, industries, and countless travelers.

Why advertise at SWO?

Stillwater Regional Airport (SWO) is a significant transportation hub with a range of notable features that make it stand out. Some of these features include:

• Accessibility: SWO is conveniently located, providing easy access to the city of Stillwater and surrounding areas.
• Efficiency: The airport is known for its efficient operations, ensuring a smooth travel experience for passengers.
• Local culture: SWO showcases the vibrant spirit of Stillwater through its unique advertising opportunities and design elements.
• Community engagement: The airport actively engages with the local community, fostering a sense of connection and pride among residents and visitors alike.

Stillwater Market

• Population: Stillwater is a growing city with a population of over 50,000 residents, according to the U.S. Census Bureau. This population size offers advertisers the opportunity to reach a diverse and engaged audience.
• Economic growth: Stillwater's economy is driven by a mix of industries, including education, healthcare, and manufacturing. The city is home to Oklahoma State University, which contributes significantly to the local economy and provides a steady stream of potential consumers for advertisers.
• Cultural diversity: The city of Stillwater boasts a rich cultural heritage and a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics within the Stillwater market.
• Entertainment and sports: Stillwater offers a variety of entertainment options, including live music, festivals, and sporting events. Oklahoma State University's athletic teams, such as the Cowboys and Cowgirls, attract a large fan base and provide additional advertising opportunities for businesses.
• Education and innovation: As the home of Oklahoma State University, Stillwater is a hub for higher education and research. This concentration of academic institutions fosters a culture of innovation and intellectual curiosity, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Stillwater Audience

• Local residents: Stillwater's population of over 50,000 residents includes a mix of students, professionals, families, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience within the Stillwater community.
• University community: As the home of Oklahoma State University, Stillwater has a significant student population, faculty, and staff. This university community presents a unique opportunity for advertisers to reach a young, educated, and engaged audience with interests in technology, innovation, and academic pursuits.
• Cultural diversity: Stillwater boasts a rich cultural heritage and a diverse population, with a mix of ethnicities, races, and backgrounds. Advertisers can leverage this diversity to create inclusive campaigns that resonate with a wide range of audiences and demographics within the Stillwater market.
• Interests and lifestyles: The Stillwater audience is characterized by a variety of interests and lifestyles, including sports enthusiasts, arts and culture aficionados, and outdoor adventurers. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Stillwater residents, particularly the university community, are known for their tech-savvy and connected lifestyles. With high smartphone usage and a strong presence on social media platforms, the Stillwater audience is receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in Stillwater vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Stillwater is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, billboards in Stillwater cater to a variety of budgets and advertising goals.
• Lowest Price: The lowest price for a billboard in Stillwater can be as low as $800.00, providing an affordable advertising solution for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Stillwater Regional Airport:

• Total Impressions: The total number of impressions generated by an advertising campaign at SWO can reach up to 500,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, an advertising campaign at SWO can generate around 250,000 impressions, offering a substantial opportunity to connect with the diverse Stillwater audience.
• Median Impressions: The median number of impressions for an advertising campaign at SWO is approximately 200,000, reflecting a consistent level of audience engagement across various advertising platforms.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at SWO is around $4.80, demonstrating a cost-effective approach to reaching a broad audience.
• Median CPM: With a median CPM of approximately $5.50, advertising at SWO caters to a variety of budgets and campaign objectives.

Some of the top airport ad providers for SWO

Here is a list of top providers for advertising at Stillwater Regional Airport (SWO):

• Alluvit Media specializes in airport advertising, offering tailored solutions for brands looking to reach the diverse audience at SWO.

Other formats for advertising in Stillwater

A closer look at the data reveals the depth and breadth of the other opportunities available in Stillwater:

• Static Billboards: Static billboards in Stillwater generate approximately 90,000 impressions with an average CPM of $24.71. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards in Stillwater receive around 47,000 impressions and have an average CPM of $8.80. This versatile and highly visible medium allows advertisers to reach a wide audience and make a lasting impact.
• Wheat Pastings: Wheat pastings in Stillwater garner an impressive 1,400,000 impressions with an average CPM of $21.43. This creative and eye-catching form of advertising enables brands to make a bold statement and engage with their target audience in a unique way.
• Retail Venues: Advertising in retail venues in Stillwater generates approximately 47,000 impressions and has an average CPM of $13.64. This targeted approach allows advertisers to reach consumers in a relevant and engaging environment, increasing the likelihood of conversion.
• Transit: Transit advertising in Stillwater boasts a substantial 3,724,000 impressions with an average CPM of $7.25. This highly visible and cost-effective medium enables advertisers to reach a captive audience of commuters and travelers, maximizing exposure and impact.
• Everything Else: Other advertising opportunities in Stillwater, such as digital displays and experiential marketing, collectively generate around 59,000 impressions with an average CPM of $22.09. These diverse and innovative platforms offer advertisers the flexibility to create memorable and engaging campaigns that resonate with their target audience.

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