Advertising in Shenandoah Valley Regional Airport (SHD)
*All metrics are based on a 4-week advertising campaign
Shenandoah Valley Regional Airport, situated amidst the picturesque landscapes of Staunton, Waynesboro, and Harrisonburg, offers a unique advertising opportunity. This regional hub connects thousands of passengers to the area's rich history, outdoor recreation, and thriving arts scene. Advertising at SHD allows brands to engage with a diverse audience of travelers, while also showcasing the vibrant local community. Here, advertisers can make a lasting impression on visitors and locals alike, creating memorable connections in a truly scenic setting.
Why advertise at SHD?
Shenandoah Valley Regional Airport (SHD) is a regional gem with a variety of notable features, including its ranking according to the Bureau of Transportation Statistics. Some of the highlights of SHD include:
- Scenic location: Nestled in the heart of the Shenandoah Valley, SHD offers stunning views of the surrounding mountains and countryside.
- Rich history: The airport is located near historic sites such as Staunton, Waynesboro, and Harrisonburg, providing travelers with a glimpse into the area's past.
- Outdoor recreation: SHD is a gateway to numerous outdoor activities, including hiking, biking, and fishing in the nearby national parks and forests.
- Thriving arts scene: The airport serves a region known for its vibrant arts community, with numerous galleries, theaters, and festivals to explore.
Staunton/Waynesboro/Harrisonburg Market
- Population: The combined population of Staunton, Waynesboro, and Harrisonburg is over 120,000 residents, according to the U.S. Census Bureau. This market offers advertisers the opportunity to reach a diverse and growing audience in the Shenandoah Valley.
- Economic growth: The region boasts a strong economy with key industries such as agriculture, manufacturing, and education. Major employers in the area include James Madison University, Augusta Health, and Hershey Chocolate of Virginia, providing a stable economic base for advertisers to target.
- Cultural diversity: Staunton, Waynesboro, and Harrisonburg are known for their rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
- Entertainment and outdoor activities: The region is a hub for entertainment, hosting events, concerts, and festivals throughout the year. Additionally, the area's proximity to the Shenandoah National Park and George Washington National Forest offers numerous outdoor activities, attracting tourists and providing additional advertising opportunities.
- Education and innovation: The Staunton, Waynesboro, and Harrisonburg area is home to several higher education institutions, including James Madison University, Eastern Mennonite University, and Mary Baldwin University. This concentration of academic institutions fosters a culture of innovation and research, making the region an attractive market for advertisers targeting tech-savvy and educated audiences.
Staunton/Waynesboro/Harrisonburg Audience
- Local residents: The combined population of Staunton, Waynesboro, and Harrisonburg is over 120,000 residents, according to the U.S. Census Bureau. This diverse population includes families, young professionals, students, and retirees, providing advertisers with the opportunity to target specific demographic groups or appeal to a broader audience.
- Regional tourists: The Shenandoah Valley attracts tourists for its rich history, outdoor recreation, and thriving arts scene. Visitors come to explore historic sites, attend festivals, and enjoy the natural beauty of the region. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from nearby states.
- Language diversity: Staunton, Waynesboro, and Harrisonburg are known for their rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. Advertisers must consider language barriers and cultural nuances when crafting their messaging, and can create multilingual campaigns or incorporate visual storytelling to effectively communicate with a wider audience.
- Interests and lifestyles: The Staunton, Waynesboro, and Harrisonburg audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
- Highly connected: The region's residents are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a tech-savvy and educated audience in the Shenandoah Valley.
Airport price breakdown
Billboard advertising prices in the Staunton, Waynesboro, and Harrisonburg area vary depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for billboard advertising in this region is approximately $1,200.00, offering a cost-effective option for advertisers looking to reach a diverse audience.
- Median Price: The median price for billboard advertising in the area stands at around $1,100.00, providing a balanced option for advertisers seeking a mix of affordability and visibility.
- Lowest Price: The lowest price for billboard advertising in Staunton, Waynesboro, and Harrisonburg can be as low as $800.00, making it an attractive choice for advertisers with limited budgets or those looking to test the market.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in the Staunton, Waynesboro, and Harrisonburg area:
- Total Impressions: The total impressions for a 4-week advertising campaign in this region can reach up to 1,000,000, showcasing the potential reach of a well-placed billboard advertisement.
- Average Impressions: The average impressions for a 4-week campaign in the area are approximately 500,000, offering a substantial audience for advertisers to engage with.
- Median Impressions: The median impressions for a 4-week advertising campaign in Staunton, Waynesboro, and Harrisonburg stand at around 450,000, providing a balanced representation of the market's potential reach.
- Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in this region is approximately $2.40, demonstrating the cost-effectiveness of outdoor advertising in the area.
- Median CPM: The median CPM for billboard advertising in Staunton, Waynesboro, and Harrisonburg is around $2.44, offering a reliable benchmark for advertisers to compare their campaign costs against.
Some of the top airport ad providers for SHD
Here is a list of top providers for SHD:
- Advance Media: Advance Media specializes in airport marketing and advertising, offering tailored solutions for brands looking to reach travelers at SHD.
Other formats for advertising in Staunton/Waynesboro/Harrisonburg
A closer look at the data reveals the depth and breadth of the other opportunities available in Staunton/Waynesboro/Harrisonburg:
- Static Billboards: Static billboards receive over 165,000 impressions with an average CPM of $9.48. This classic advertising medium provides a constant presence, making it a reliable choice for advertisers in the region.
- Billboards: Billboards garner around 9,500 impressions with an average CPM of $14.87. This versatile medium offers a range of formats and locations, allowing advertisers to tailor their campaigns to specific audiences and objectives.
- Retail Venues: Retail venues attract approximately 45,000 impressions with an average CPM of $16.33. By targeting consumers in shopping environments, advertisers can capitalize on the potential for impulse purchases and heightened brand awareness.
- Everything Else: Other advertising opportunities in Staunton, Waynesboro, and Harrisonburg generate around 281,000 impressions with an average CPM of $2.40. This diverse category encompasses a wide array of formats and platforms, offering advertisers the flexibility to explore innovative and unconventional approaches to reach their target audience.
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