Advertising in St Louis Lambert International Airport (STL)

*All metrics are based on a 4-week advertising campaign

Situated in the Gateway City, St Louis Lambert International Airport serves as a key connection point for millions of travelers and a unique advertising opportunity. With over 15 million passengers annually, this bustling airport reflects the diverse spirit of St Louis and its rich cultural heritage. At STL, advertising goes beyond conventional boundaries, engaging a global audience while showcasing local innovation and creativity. Here, each advertisement contributes to an ongoing conversation among various cultures, industries, and countless passengers.

Why advertise at STL?

St. Louis Lambert International Airport is a hub of activity and opportunity, offering unique advertising experiences. Here are some notable aspects of STL:

• Passenger traffic: Over 15 million passengers travel through STL annually, providing a diverse and captive audience for advertisers.
• Global connections: STL serves as a key connection point for both domestic and international travelers, allowing advertisers to reach a wide range of audiences.
• Innovative advertising: The airport showcases local innovation and creativity through its advertising opportunities, engaging passengers in a unique way.
• Cultural hub: STL reflects the rich cultural heritage of St. Louis, making it an ideal location for advertisers to contribute to an ongoing conversation among various cultures and industries.

St Louis Market

• Population: St. Louis is the 20th-largest metropolitan area in the United States, with a population of over 2.8 million people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target.
• Economic growth: The city has a diverse economy, with major industries including healthcare, manufacturing, and financial services. St. Louis is also home to the headquarters of several Fortune 500 companies, such as Centene, Emerson Electric, and Edward Jones, providing advertisers with opportunities to reach influential business professionals.
• Cultural diversity: St. Louis is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city is a hub for entertainment, hosting major events, concerts, and festivals throughout the year. St. Louis is also home to several professional sports teams, including the St. Louis Cardinals (MLB) and St. Louis Blues (NHL), attracting millions of fans and providing additional advertising opportunities.
• Education and innovation: St. Louis is a center for higher education, with prestigious institutions such as Washington University in St. Louis, Saint Louis University, and the University of Missouri-St. Louis. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

St Louis Audience

• Local residents: St. Louis boasts a population of over 2.8 million people, encompassing a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the St. Louis metropolitan area.
• Domestic and international tourists: St. Louis attracts millions of tourists each year, drawn to its iconic attractions like the Gateway Arch and the City Museum. This steady stream of visitors presents a unique opportunity for advertisers to reach both domestic and international audiences, showcasing their brand to potential customers from various backgrounds.
• Language diversity: St. Louis is home to a linguistically diverse population, with a mix of English, Spanish, and other languages spoken throughout the city. Advertisers can navigate this diversity by creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The St. Louis audience is characterized by a wide range of interests and lifestyles, including arts and culture enthusiasts, sports fans, and food lovers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: St. Louis residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at STL:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminals. For example, a brand could showcase a dynamic product demonstration or a captivating promotional video.
• Airline lounges: Advertising in airline lounges targets a captive audience of business and leisure travelers, who often spend extended periods in these spaces. Advertisers can place print ads in lounge magazines, sponsor branded charging stations, or offer exclusive discounts to lounge members.
• Security areas: Security checkpoints are high-traffic areas where passengers spend time waiting in line. Brands can take advantage of this captive audience by placing ads on security trays, sponsoring branded dividers, or displaying digital ads on nearby screens.
• In-flight videos: In-flight entertainment systems provide an opportunity for advertisers to reach passengers during their flights. Brands can create engaging video content, such as short films or commercials, to be featured on the in-flight entertainment system, capturing the attention of a captive audience.
• Baggage claim: Baggage claim areas offer another opportunity for advertisers to target passengers as they wait for their luggage. Brands can place ads on carousel banners, digital screens, or even wrap entire luggage carousels in branded graphics.

These examples represent just a fraction of the numerous advertising opportunities available at airports like STL, allowing brands to create tailored campaigns that effectively reach their target audience.

Airport price breakdown

Billboard pricing in St. Louis varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in St. Louis is approximately $1,500 per month.
• Median Price: The median price for a billboard in St. Louis falls around $1,200 per month.
• Lowest Price: The lowest price for a billboard in St. Louis can be as low as $500 per month.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in St. Louis:

• Total Impressions: The total number of impressions for a campaign in St. Louis can vary widely, depending on factors such as location, ad format, and duration, with some campaigns reaching millions of impressions.
• Average Impressions: The average number of impressions for a campaign in St. Louis is approximately 500,000, providing a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a campaign in St. Louis is around 400,000, reflecting a typical campaign's reach in the city.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a campaign in St. Louis is approximately $3.00, offering a cost-effective way for advertisers to reach their target audience.
• Median CPM: The median CPM for a campaign in St. Louis is around $2.50, showcasing the affordability of advertising in the city.

Some of the top airport ad providers for STL

Here is a list of top providers for advertising at STL:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful ad formats to reach passengers at STL.

Other formats for advertising in St Louis

A closer look at the data reveals the depth and breadth of the advertising opportunities available in St. Louis:

• Static Billboards: With over 1,319,000 impressions and an average CPM of $10.16, static billboards remain a popular choice for advertisers seeking a traditional and highly visible medium in St. Louis.
• Digital Billboards: Digital billboards in St. Louis generate approximately 50,000 impressions and have an average CPM of $12.93, offering a modern and dynamic advertising platform for brands to showcase their message.
• Street Furniture: Street furniture advertising in St. Louis garners around 104,000 impressions with an average CPM of $7.51, providing a cost-effective way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in St. Louis achieve an impressive 1,600,000 impressions and an average CPM of $51.46, making them an eye-catching and creative option for advertisers looking to make a bold statement.
• Wallscapes: Wallscapes in St. Louis generate approximately 258,000 impressions and have an average CPM of $98.58, offering a large-scale and visually striking advertising medium for brands to capture attention.
• Retail Venues: Advertising in retail venues in St. Louis reaches around 50,000 impressions with an average CPM of $21.06, providing a targeted way for brands to engage with consumers in shopping environments.
• Transit: Transit advertising in St. Louis boasts an impressive 3,700,000 impressions and an average CPM of $5.95, making it an affordable and effective way to reach commuters and travelers on the go.
• Everything Else: Other advertising opportunities in St. Louis, such as mobile trucks and specialty formats, collectively generate over 1,520,000 impressions with an average CPM of $6.34, showcasing the diverse range of options available for advertisers in the city.

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