Advertising in St George Regional Airport (SGU)

*All metrics are based on a 4-week advertising campaign

St George Regional Airport, a gateway to Utah's stunning natural wonders, offers advertisers a unique opportunity to engage with a diverse audience. Serving over 278,000 passengers annually, this rapidly growing airport connects travelers to major cities and outdoor enthusiasts to nearby national parks. Advertising at St George Regional Airport allows brands to tap into the adventurous spirit of its visitors, creating memorable experiences and fostering connections between travelers and the local community.

Why advertise at SGU?

St George Regional Airport (SGU) is a rapidly growing airport with a unique appeal to travelers and advertisers alike. Some notable aspects of SGU include:

• Passenger traffic: SGU serves over 278,000 passengers annually, connecting them to major cities and outdoor attractions.
• Gateway to adventure: The airport is a gateway to Utah's stunning natural wonders, including nearby national parks.
• Diverse audience: Advertising at SGU allows brands to engage with a wide range of travelers, from outdoor enthusiasts to business professionals.
• Local community connection: SGU fosters connections between travelers and the local community, creating memorable experiences for visitors.

St George Market

• Population: St George is a growing city in southwestern Utah, with a population of over 90,000 residents, according to the U.S. Census Bureau. This expanding population offers advertisers a growing market to target with their campaigns.
• Economic growth: St George has a thriving economy, driven by industries such as tourism, healthcare, and education. The city's strong economic growth provides a stable environment for advertisers to reach a diverse range of consumers and professionals.
• Outdoor recreation: St George is known for its stunning natural beauty and outdoor recreational opportunities, including nearby national parks like Zion and Bryce Canyon. This attracts a wide range of adventure-seeking visitors, offering advertisers the chance to connect with an active and engaged audience.
• Cultural diversity: St George boasts a rich cultural heritage and a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the St George market.
• Education and innovation: St George is home to Dixie State University, which contributes to the city's culture of innovation and research. This academic presence makes the city an attractive market for advertisers targeting educated and tech-savvy audiences.
• Arts and events: The city hosts various events and festivals throughout the year, such as the St George Art Festival and the St George Marathon. These events draw large crowds, providing additional advertising opportunities for brands to reach a diverse and engaged audience.

St George Audience

• Local residents: St George's population of over 90,000 residents includes a mix of young professionals, families, retirees, and students. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience in the growing city.
• Outdoor enthusiasts: St George's proximity to national parks like Zion and Bryce Canyon attracts adventure-seeking visitors interested in hiking, camping, and exploring the natural beauty of the region. Advertisers can connect with this active and engaged audience by aligning their campaigns with outdoor recreation and adventure themes.
• Business travelers: St George's thriving economy, driven by industries such as tourism, healthcare, and education, attracts business professionals visiting the city for work or conferences. Advertisers can target this audience by focusing on business-related messaging and showcasing their products or services in a professional context.
• Cultural diversity: The city's rich cultural heritage and diverse population, with a mix of ethnicities, races, and backgrounds, provide advertisers with the opportunity to target a wide range of audiences and demographics. By considering cultural nuances and creating inclusive campaigns, brands can effectively engage with the diverse St George audience.
• Education and innovation: With Dixie State University in St George, the city has a culture of innovation and research, attracting educated and tech-savvy individuals. Advertisers can tap into this audience by aligning their campaigns with academic events, research breakthroughs, or technology trends.
• Arts and events: St George hosts various events and festivals throughout the year, such as the St George Art Festival and the St George Marathon. These events draw large crowds, providing advertisers with additional opportunities to reach a diverse and engaged audience interested in arts, culture, and sports.
• Highly connected: St George residents and visitors are increasingly connected through smartphones and social media platforms. Advertisers can leverage this connectivity to engage with their target audience through targeted online campaigns, social media influencers, and interactive experiences tailored to the St George market.

Airport price breakdown

Billboard advertising prices in St George vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in St George is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience in the area.
• Median Price: With a median price of around $1,100.00, billboard advertising in St George remains accessible for businesses of various sizes and budgets.
• Lowest Price: The lowest price for billboard advertising in St George can be as low as $800.00, providing an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising in the market.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in St George:

• Total Impressions: The total impressions for an advertising campaign in St George can reach up to 1,000,000, showcasing the potential for brands to connect with a large audience in the area.
• Average Impressions: On average, an advertising campaign in St George can generate around 500,000 impressions, offering a substantial reach for brands targeting the local market.
• Median Impressions: The median number of impressions for a campaign in St George is approximately 450,000, indicating a consistent level of exposure for advertisers in the region.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns in St George is about $2.40, providing a cost-effective option for brands looking to maximize their return on investment.
• Median CPM: With a median CPM of around $2.20, advertising in St George remains accessible and affordable for businesses of various sizes and budgets.

Some of the top airport ad providers for SGU

Here is a list of top providers for SGU:

• Pattison Outdoor is a leading provider of airport advertising solutions, offering a wide range of advertising options to help brands connect with travelers at SGU.

Other formats for advertising in St George

A closer look at the data reveals the depth and breadth of the other opportunities available in St George:

• Static Billboards: Static billboards in St George generate approximately 615,000 impressions with an average CPM of $18.12. This classic advertising medium offers a constant presence, making it a reliable choice for brands looking to establish a strong presence in the market.
• Digital Billboards: Digital billboards in St George receive around 50,000 impressions and have an average CPM of $10.41. This dynamic and eye-catching medium allows for greater flexibility and creativity, making it an attractive option for advertisers seeking to stand out in the St George market.
• Retail Venues: Advertising in retail venues in St George can generate approximately 40,000 impressions with an average CPM of $20.47. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of driving sales and conversions.

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