Advertising in St Cloud Regional Airport (STC)

*All metrics are based on a 4-week advertising campaign

Located in the thriving city of St. Cloud, Minnesota, St Cloud Regional Airport offers a unique advertising opportunity for brands. Serving as a gateway to the region's bustling business and leisure activities, this airport connects thousands of passengers each year. Advertising at St Cloud Regional Airport allows brands to engage with a diverse audience while showcasing the vibrant local community. Here, advertisements become an essential part of the traveler's experience, fostering connections between people, businesses, and the charming city of St. Cloud.

Why advertise at STC?

St Cloud Regional Airport offers a unique advertising opportunity, with several notable features that make it stand out among other airports. Some of these features include:

• Accessibility: STC is conveniently located, providing easy access to the city of St. Cloud and the surrounding region.
• Passenger traffic: The airport serves thousands of passengers each year, connecting them to various business and leisure activities in the area.
• Local community: Advertising at STC allows brands to showcase the vibrant local community and engage with a diverse audience.
• Traveler experience: Advertisements at STC become an essential part of the traveler's journey, fostering connections between people, businesses, and the city of St. Cloud.

St Cloud Market

• Population: St. Cloud is a growing city in central Minnesota, with a population of over 68,000 residents, according to the U.S. Census Bureau. This expanding population offers advertisers a growing audience to target with their campaigns.
• Economic growth: St. Cloud's economy is diverse, with key industries including healthcare, education, manufacturing, and retail. The city is also home to several major employers, such as CentraCare Health, St. Cloud State University, and Electrolux, providing advertisers with a range of audiences to target.
• Cultural diversity: St. Cloud boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity presents advertisers with the opportunity to reach a wide array of demographics and interests.
• Entertainment and sports: The city offers a variety of entertainment options, including events, concerts, and festivals throughout the year. St. Cloud is also home to the St. Cloud State University Huskies, a popular collegiate sports team, attracting fans and offering additional advertising opportunities.
• Education and innovation: St. Cloud is a hub for higher education, with institutions such as St. Cloud State University and the College of St. Benedict and St. John's University nearby. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

St Cloud Audience

• Local residents: St. Cloud's population of over 68,000 residents is diverse, encompassing various age groups, professions, and lifestyles. This offers advertisers the opportunity to target specific demographic segments or appeal to a broader audience, including families, students, and working professionals.
• Regional tourists: St. Cloud attracts visitors from the surrounding region for its recreational activities, events, and natural beauty. Advertisers can capitalize on this influx of regional tourists by showcasing their brand to potential customers who are exploring the area and seeking new experiences.
• Cultural diversity: The city's rich cultural heritage and diverse population present advertisers with the chance to reach a wide array of demographics and interests. By considering cultural nuances and crafting inclusive messaging, brands can effectively engage with St. Cloud's varied audience.
• Interests and lifestyles: St. Cloud's audience is characterized by a range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular local events, attractions, or community initiatives to create a stronger connection with their target audience.
• Education and innovation: With a concentration of academic institutions in the area, St. Cloud's audience includes educated and tech-savvy individuals. Advertisers can leverage this demographic by targeting campaigns towards innovation, research, and technology-related topics, appealing to the city's forward-thinking residents.
• Highly connected: St. Cloud residents are increasingly connected through digital devices and social media platforms. Brands can take advantage of this connectivity by engaging with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the St. Cloud community.

Airport price breakdown

Billboard advertising prices in St. Cloud vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in St. Cloud is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, billboards in St. Cloud cater to a range of budgets, providing advertisers with a variety of options to choose from.
• Lowest Price: The lowest price for a billboard in St. Cloud can be as affordable as $800.00, making it an accessible advertising platform for businesses of all sizes.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in St. Cloud:

• Total Impressions: The total number of impressions for a typical 4-week advertising campaign in St. Cloud is approximately 500,000, showcasing the potential reach of advertisements in the area.
• Average Impressions: On average, a billboard in St. Cloud generates around 125,000 impressions per week, offering advertisers a consistent level of exposure to their target audience.
• Median Impressions: The median number of weekly impressions for billboards in St. Cloud is approximately 120,000, indicating a stable level of visibility for most advertising campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in St. Cloud is approximately $9.60, providing a cost-effective option for brands seeking to maximize their advertising budget.
• Median CPM: With a median CPM of around $9.17, St. Cloud offers competitive pricing for advertisers looking to balance reach and cost in their campaigns.

Some of the top airport ad providers for STC

Here is a list of top providers for advertising at STC:

• QFactor Airport Advertising specializes in airport advertising solutions, offering a range of platforms and formats to help brands effectively reach their target audience.

Other formats for advertising in St Cloud

A closer look at the data reveals the depth and breadth of the other opportunities available in St Cloud:

• Static Billboards: Static billboards in St. Cloud generate approximately 359,000 impressions with an average CPM of $3.02. This traditional advertising medium offers a stable presence and consistent visibility for brands.
• Billboards: Billboards in St. Cloud receive around 396,000 impressions and have an average CPM of $8.82. This versatile and eye-catching medium can effectively capture the attention of a diverse audience.
• Street Furniture: Street furniture advertising in St. Cloud garners about 630,000 impressions with an average CPM of $19.85. This platform allows brands to integrate their messaging into the urban landscape, engaging with consumers in their everyday environment.
• Retail Venues: Retail venue advertising in St. Cloud generates approximately 70,000 impressions and has an average CPM of $9.71. This targeted approach enables brands to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in St. Cloud, such as digital displays and experiential marketing, collectively receive around 2,527,000 impressions with an average CPM of $1.28. These diverse platforms offer brands the flexibility to create unique and memorable campaigns that resonate with their target audience.

Get started advertising with AdQuick now!

St. Cloud offers a diverse range of advertising opportunities, from traditional billboards to innovative digital displays and experiential marketing. By leveraging the unique features and audience demographics of the city, brands can create memorable and effective campaigns that resonate with their target audience. To simplify your out-of-home advertising experience and gain access to industry-leading technology, over 1,400 premium OOH media owners, and the best billboard prices guaranteed, consider signing up with AdQuick today.