Advertising in Shreveport Regional Airport (SHV)

*All metrics are based on a 4-week advertising campaign

Shreveport Regional Airport, situated in the culturally rich and economically thriving city of Shreveport, offers a unique advertising opportunity for brands. Serving over 1.2 million passengers annually, this bustling airport connects travelers to major hubs while showcasing the vibrant spirit of Shreveport. Advertisers can tap into a diverse audience, blending local charm with global reach. At SHV, each advertisement becomes an essential part of the conversation between cultures, industries, and countless travelers.

Why advertise at SHV?

Shreveport Regional Airport is a thriving hub with a unique blend of local charm and global reach, offering advertisers a diverse audience to connect with. Some notable aspects of SHV include:

• Passenger traffic: Serving over 1.2 million passengers annually, SHV connects travelers to major hubs across the country.
• Cultural diversity: The airport showcases the vibrant spirit of Shreveport, blending local charm with global reach.
• Economic growth: Shreveport is an economically thriving city, making SHV an attractive advertising location for brands targeting growth markets.
• Advertising opportunities: At SHV, advertisements become an essential part of the conversation between cultures, industries, and countless travelers.

Shreveport Market

• Population: Shreveport is the third-largest city in Louisiana, with a population of over 187,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable market to target.
• Economic growth: Shreveport's economy is diverse, with major industries including healthcare, gaming, and film production. The city is also home to Barksdale Air Force Base, which contributes significantly to the local economy and provides additional advertising opportunities.
• Cultural diversity: Shreveport boasts a rich cultural heritage and diverse population, including a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the region.
• Entertainment and sports: The city offers a vibrant entertainment scene, hosting events, concerts, and festivals throughout the year. Shreveport is also home to the Shreveport Mudbugs (NAHL) and the Independence Bowl, attracting sports fans and providing further advertising opportunities.
• Education and innovation: Shreveport is a hub for higher education, with institutions such as Louisiana State University Shreveport and Southern University at Shreveport. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Shreveport Audience

• Local residents: Shreveport's population of over 187,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This diversity offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in the region.
• Regional tourists: As a culturally rich city with a thriving entertainment scene, Shreveport attracts tourists from nearby states and beyond. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting the city for events, concerts, and festivals.
• Language diversity: Shreveport's diverse population speaks a variety of languages, reflecting the city's rich cultural heritage. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Shreveport audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Shreveport residents are increasingly connected through digital devices and social media platforms. This connectivity allows advertisers to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a tech-savvy and educated audience in the city.

Airport price breakdown

Billboard pricing in Shreveport varies depending on factors such as location, size, and visibility, with the following average, median, and lowest prices:

• Average Price: The average price for a billboard in Shreveport is approximately $1,200.00, offering a cost-effective advertising solution for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,000.00, billboards in Shreveport cater to a range of budgets, making them accessible to both small businesses and larger corporations.
• Lowest Price: The lowest price for a billboard in Shreveport can be as affordable as $500.00, providing an economical option for advertisers seeking to maximize their return on investment.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboards in Shreveport provide valuable insights into the potential reach and cost-effectiveness of advertising campaigns in the city:

• Total Impressions: The total impressions for a billboard in Shreveport can reach up to 1,000,000, offering advertisers a significant opportunity to connect with a wide audience.
• Average Impressions: On average, a billboard in Shreveport generates around 500,000 impressions, providing a substantial reach for brands looking to make an impact in the region.
• Median Impressions: The median number of impressions for a billboard in Shreveport is approximately 400,000, catering to a diverse range of advertising objectives and target audiences.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Shreveport is about $2.40, offering a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of around $2.50, billboards in Shreveport provide a competitive advertising option for brands of all sizes and budgets.

Some of the top airport ad providers for SHV

Here is a list of top billboard providers for Shreveport Regional Airport:

• Shreveport Regional offers a variety of advertising opportunities within the airport, catering to a diverse range of brands and target audiences.

Other formats for advertising in Shreveport

A closer look at the data reveals the depth and breadth of the other opportunities available in Shreveport:

• Static Billboards: Static billboards generate over 304,000 impressions with an average CPM of $4.87. This classic advertising medium offers a constant presence, making it a reliable choice for brands looking to establish a strong connection with their audience.
• Digital Billboards: Digital billboards receive around 49,000 impressions and have an average CPM of $11.23. With their dynamic content and eye-catching visuals, digital billboards provide a modern and engaging advertising solution for brands seeking to stand out in the market.
• Retail Venues: Advertising in retail venues garners approximately 28,000 impressions with an average CPM of $13.07. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Window Scapes: Window scapes generate an average CPM of $64.21. This visually striking advertising format captures the attention of passersby, making it an effective option for brands looking to create a memorable impression.
• Everything Else: Other advertising opportunities in Shreveport receive over 1,107,000 impressions with an average CPM of $9.82. This diverse range of options allows advertisers to explore unique and innovative ways to connect with their target audience, ensuring their message resonates with consumers.

Get started advertising with AdQuick now!

Shreveport Regional Airport offers a wealth of advertising opportunities for brands looking to connect with a diverse and engaged audience. By leveraging the various platforms and formats available at SHV, advertisers can create memorable and impactful campaigns that resonate with travelers and locals alike. With AdQuick's industry-leading technology and access to 99% of billboard ads, you can be confident in finding the best billboard prices and receiving white glove service. Don't miss out on the chance to elevate your brand's presence in Shreveport – Get Started with AdQuick today.