Advertising in John Wayne Airport (SNA)

*All metrics are based on a 4-week advertising campaign

Situated in bustling Orange County, John Wayne Airport serves as a gateway to Southern California's vibrant lifestyle and offers a unique advertising opportunity. With over 10 million passengers annually, this airport connects travelers to the thriving Santa Ana region and beyond. Advertising at John Wayne Airport allows brands to engage with a diverse audience, showcasing their message amidst the backdrop of local culture and innovation. Here, advertisements become an essential part of the conversation between travelers, businesses, and the dynamic community.

Why advertise at SNA?

John Wayne Airport (SNA) is a key transportation hub in Southern California, offering a variety of advertising opportunities. Here are some notable aspects of SNA:

• Location: Conveniently situated in Orange County, SNA serves as a gateway to popular destinations such as Disneyland, Newport Beach, and Anaheim.
• Passenger traffic: With over 10 million passengers annually, SNA offers advertisers a diverse and captive audience.
• Facilities: The airport features modern amenities, including dining, shopping, and business services, providing multiple touchpoints for advertising exposure.
• Advertising options: SNA offers a range of advertising formats, from digital displays to large-scale installations, allowing brands to create impactful and memorable campaigns.

Santa Ana Market

• Population: Santa Ana is the second most populous city in Orange County, with a population of over 300,000 people, according to the U.S. Census Bureau. This offers advertisers a sizable audience to target with their campaigns.
• Economic growth: Santa Ana has a diverse economy, with major industries including healthcare, education, and manufacturing. The city is also home to several notable companies, such as Ingram Micro, First American Corporation, and Behr Paint, providing advertisers with opportunities to reach business professionals and decision-makers.
• Cultural diversity: Santa Ana is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and arts: The city is a hub for entertainment and arts, hosting events, concerts, and festivals throughout the year. Santa Ana is also home to several cultural institutions, such as the Bowers Museum and the Discovery Cube Orange County, attracting visitors and providing additional advertising opportunities.
• Education and innovation: Santa Ana is a center for education, with institutions such as Santa Ana College and the Orange County School of the Arts. This concentration of academic institutions fosters a culture of innovation and learning, making the city an attractive market for advertisers targeting educated and creative audiences.

Santa Ana Audience

• Local residents: Santa Ana's population of over 300,000 people consists of a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• International tourists: As a gateway to popular destinations like Disneyland and Newport Beach, Santa Ana attracts millions of visitors each year. This influx of tourists presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Santa Ana is known for its rich cultural heritage, with a diverse population that speaks multiple languages. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Santa Ana audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Santa Ana residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at SNA:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminal. For example, a brand could showcase a new product launch or promote an upcoming event on these high-impact screens.
• Airline lounges: Advertising in airline lounges targets a captive audience of premium travelers, who often spend extended periods in these spaces. Brands can place print ads in lounge magazines, sponsor amenities, or even create branded experiences within the lounge, such as a pop-up shop or product sampling station.
• Security areas: Security checkpoints are high-traffic areas where passengers spend time waiting in line. Advertisers can take advantage of this captive audience by placing ads on security trays, dividers, or even the conveyor belts, ensuring maximum visibility for their message.
• In-flight videos: In-flight entertainment systems offer a unique opportunity to reach passengers during their flight. Brands can create engaging video content, such as commercials or branded content, to be played during the pre-flight safety video or as part of the in-flight entertainment lineup.
• Baggage claim: Advertising in the baggage claim area can target passengers as they wait for their luggage. Options include digital displays, banners, or even wrapping the baggage carousel with branded messaging. This can be an effective way to reach a captive audience during a typically idle time.

These examples are just the tip of the iceberg, as airports offer a multitude of advertising opportunities to suit a variety of campaign objectives and target audiences.

Airport price breakdown

Billboard pricing in Santa Ana varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Santa Ana is approximately $2,500.00, offering a balance between cost and exposure for advertisers.
• Median Price: With a median price of around $2,300.00, this represents the middle ground in terms of billboard pricing, providing a cost-effective option for many campaigns.
• Lowest Price: The lowest price for a billboard in Santa Ana can be as low as $1,000.00, making it an affordable choice for smaller budgets or niche campaigns.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your advertising campaign at John Wayne Airport and in Santa Ana:

• Total Impressions: The total impressions for an advertising campaign in this region can reach up to 10 million, considering the annual passenger traffic at John Wayne Airport.
• Average Impressions: The average impressions for a campaign in Santa Ana can vary depending on the advertising platform and location, but a ballpark figure could be around 500,000 impressions.
• Median Impressions: The median impressions for a campaign in this area might be around 300,000, offering a middle ground in terms of exposure for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a campaign in Santa Ana can be approximately $5.00, providing a balance between cost and reach for advertisers.
• Median CPM: With a median CPM of around $4.00, this represents a cost-effective option for many campaigns targeting the Santa Ana audience.

Some of the top airport ad providers for SNA

Here is a list of top advertising providers for John Wayne Airport:

• Lamar Airports offers a variety of advertising opportunities at airports, including digital displays, banners, and wall wraps, to help brands reach a captive audience of travelers.

Other formats for advertising in Santa Ana

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Santa Ana:

• Static Billboards: Static billboards in Santa Ana receive approximately 315,000 impressions with an average CPM of $7.97. This classic advertising medium offers a consistent presence and high visibility, making it a popular choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Santa Ana garner around 36,000 impressions and have an average CPM of $24.29. These dynamic displays allow for flexible messaging and creative updates, making them an attractive option for advertisers seeking to engage their audience in real-time.
• Street Furniture: Street furniture advertising in Santa Ana generates about 237,000 impressions with an average CPM of $15.95. This versatile format includes bus shelters, benches, and kiosks, providing advertisers with multiple touchpoints to connect with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in Santa Ana reaches approximately 40,000 impressions and has an average CPM of $14.43. This targeted approach allows brands to engage with consumers in shopping centers, malls, and other retail environments, creating a direct link between advertising and purchasing decisions.
• Transit: Transit advertising in Santa Ana achieves around 292,000 impressions with an average CPM of $0.75. This cost-effective medium includes ads on buses, trains, and transit stations, offering advertisers the opportunity to reach a captive audience of daily commuters and travelers.
• Everything Else: Other advertising formats in Santa Ana, such as mobile trucks, specialty, and spectacular, collectively generate about 798,000 impressions with an average CPM of $41.55. These unique and innovative options allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.

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