Advertising in San Angelo Regional Airport (Mathis Field) (SJT)

*All metrics are based on a 4-week advertising campaign

San Angelo Regional Airport (Mathis Field) serves as a gateway to the thriving city of San Angelo, offering advertisers a unique opportunity to engage with a diverse audience. This bustling airport connects thousands of passengers to the region's rich history, vibrant arts scene, and booming business sector. By advertising at Mathis Field, brands can tap into the spirit of San Angelo, reaching both local and international travelers while showcasing their message in a truly distinctive setting.

Why advertise at SJT?

San Angelo Regional Airport (SJT) is a key transportation hub in the region, offering a range of unique features that make it stand out among other airports. Some of the most notable aspects of SJT include:

• Accessibility: SJT is conveniently located, providing easy access to the city of San Angelo and its surrounding areas.
• Efficient operations: The airport is known for its efficient operations, ensuring a smooth travel experience for passengers.
• Modern amenities: SJT offers a range of modern amenities to cater to the needs of today's travelers, including free Wi-Fi, charging stations, and comfortable seating areas.
• Local flavor: The airport showcases the unique culture and history of San Angelo through its design, artwork, and dining options, providing a memorable experience for visitors.

San Angelo Market

• Population: San Angelo is a growing city in West Texas, with a population of over 100,000 residents, according to the U.S. Census Bureau. This expanding population offers advertisers a diverse audience to target with their campaigns.
• Economic growth: San Angelo's economy is driven by a mix of industries, including agriculture, manufacturing, healthcare, and education. The city is home to several major employers, such as Shannon Medical Center, Goodfellow Air Force Base, and Angelo State University, providing a stable economic foundation for the region.
• Cultural diversity: San Angelo boasts a rich cultural heritage, with a blend of Hispanic, Anglo, and Native American influences. This diverse population allows advertisers to reach a wide range of audiences and demographics, making it an attractive market for targeted campaigns.
• Arts and entertainment: The city is known for its vibrant arts scene, hosting numerous events, galleries, and performances throughout the year. San Angelo also offers a variety of recreational activities, such as the International Waterlily Collection and the San Angelo State Park, attracting both locals and tourists and providing additional advertising opportunities.
• Education and innovation: San Angelo is home to Angelo State University, a respected institution that contributes to the city's culture of innovation and research. This focus on education and development makes San Angelo an appealing market for advertisers targeting educated and forward-thinking audiences.

San Angelo Audience

• Local residents: San Angelo's population of over 100,000 residents consists of a diverse mix of individuals, including families, military personnel, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the community.
• Regional tourists: San Angelo attracts visitors from across Texas and neighboring states, drawn to its rich history, vibrant arts scene, and outdoor recreational opportunities. This steady stream of regional tourists presents a valuable opportunity for advertisers to reach new audiences and showcase their brand to potential customers from various locations.
• Language diversity: San Angelo's cultural heritage includes a blend of Hispanic, Anglo, and Native American influences, resulting in a diverse linguistic landscape. Advertisers can capitalize on this diversity by creating bilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The San Angelo audience is characterized by a range of interests and lifestyles, from history buffs and art enthusiasts to outdoor adventurers and sports fans. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: San Angelo residents are increasingly connected through digital devices and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in San Angelo vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in San Angelo is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: The median price for billboard advertising in the city stands at around $1,100.00, providing a balanced option for advertisers seeking a mix of affordability and exposure.
• Lowest Price: The lowest price for billboard advertising in San Angelo can be as low as $800.00, making it an attractive choice for businesses with limited budgets or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at San Angelo Regional Airport:

• Total Impressions: The total number of impressions generated by an advertising campaign at SJT can reach up to 500,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, an advertising campaign at SJT can generate around 250,000 impressions, offering a substantial opportunity for brands to connect with their target audience.
• Median Impressions: The median number of impressions for an advertising campaign at the airport stands at approximately 200,000, reflecting a balanced level of exposure for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at SJT is around $4.80, providing a cost-effective option for brands looking to maximize their return on investment.
• Median CPM: The median CPM for advertising campaigns at the airport is approximately $5.50, offering a balanced mix of affordability and reach for advertisers.

Some of the top airport ad providers for SJT

Here is a list of top providers for advertising at San Angelo Regional Airport:

• Lamar Advertising is a leading provider of outdoor advertising solutions, with a strong presence in the San Angelo market.

Other formats for advertising in San Angelo

A closer look at the data reveals the depth and breadth of the other opportunities available in San Angelo:

• Static Billboards: Static billboards in San Angelo generate over 279,000 impressions with an average CPM of $4.15. This classic advertising medium offers a consistent presence and wide reach, making it a reliable choice for outdoor campaigns.
• Digital Billboards: Digital billboards in San Angelo garner over 32,000 impressions with an average CPM of $17.63. This dynamic and eye-catching format allows for greater flexibility and targeting, enhancing the effectiveness of outdoor advertising efforts.
• Retail Venues: Advertising in retail venues in San Angelo yields over 41,000 impressions with an average CPM of $13.15. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in San Angelo generates a staggering 15,000,000 impressions with an average CPM of $2.28. This highly visible and cost-effective medium allows brands to reach a captive audience of commuters and travelers, maximizing exposure and impact.

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