Advertising in MBS International Airport (MBS)

*All metrics are based on a 4-week advertising campaign

Located in the thriving region of Saginaw, MBS International Airport serves as a vital gateway for travelers and a unique opportunity for advertisers. This bustling airport connects passengers to numerous destinations while showcasing the rich culture and economic growth of Saginaw. At MBS, advertising goes beyond conventional boundaries, engaging a diverse audience and promoting local businesses and innovation. Here, each advertisement contributes to an ongoing conversation among travelers, industries, and the vibrant community.

Why advertise at MBS?

MBS International Airport offers a unique advertising platform with its notable features and high ranking. Some of these features include:

• Connectivity: MBS provides seamless connections to numerous domestic and international destinations.
• Diverse audience: The airport attracts a wide range of travelers, from business professionals to tourists, offering advertisers a broad reach.
• Local impact: Advertising at MBS supports the local economy and promotes the growth of Saginaw's businesses and industries.
• Innovative advertising: MBS goes beyond traditional advertising methods, engaging passengers with immersive and interactive experiences.

Saginaw Market

• Population: Saginaw is a mid-sized city in Michigan with a population of over 190,000 people in the metropolitan area, according to the U.S. Census Bureau. This population size offers advertisers a substantial audience to target within the region.
• Economic growth: Saginaw's economy is driven by diverse industries such as healthcare, manufacturing, and education. Major employers in the area include Covenant HealthCare, Nexteer Automotive, and Saginaw Valley State University, providing a stable economic base for advertisers to tap into.
• Cultural diversity: Saginaw boasts a rich cultural heritage and a diverse population, with a mix of ethnicities and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics within the Saginaw market.
• Entertainment and sports: The city offers various entertainment options, including events at the Dow Event Center and the Temple Theatre. Saginaw is also home to the Saginaw Spirit, a major junior ice hockey team in the Ontario Hockey League, attracting sports enthusiasts and providing additional advertising opportunities.
• Education and innovation: Saginaw is home to several higher education institutions, such as Saginaw Valley State University and Delta College. These academic institutions contribute to a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Saginaw Audience

• Local residents: Saginaw's population of over 190,000 people in the metropolitan area consists of a diverse mix of individuals, including families, young professionals, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the region.
• Regional tourists: While Saginaw may not be an international tourist hotspot, it attracts visitors from nearby cities and states, drawn to its cultural heritage, entertainment options, and natural beauty. Advertisers can capitalize on this regional tourism by showcasing their brand to potential customers from neighboring areas.
• Language diversity: Saginaw's diverse population includes a mix of ethnicities and backgrounds, resulting in a variety of languages spoken throughout the city. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Saginaw audience is characterized by a range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with local events, attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Like many urban areas, Saginaw's residents are digitally connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Saginaw varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Saginaw is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
• Median Price: With a median price of around $1,100.00, billboards in Saginaw cater to a variety of budgets and advertising goals.
• Lowest Price: The lowest price for a billboard in Saginaw can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Saginaw:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Saginaw amount to approximately 500,000, showcasing the potential reach of outdoor advertising in the region.
• Average Impressions: On average, a billboard in Saginaw generates around 125,000 impressions per week, offering advertisers a substantial audience to target with their messaging.
• Median Impressions: The median number of weekly impressions for a billboard in Saginaw is approximately 100,000, reflecting a consistent level of visibility across various locations and formats.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Saginaw is approximately $9.60, providing a cost-effective solution for businesses looking to maximize their advertising budget.
• Median CPM: With a median CPM of around $11.00, Saginaw's outdoor advertising market caters to a range of budgets and campaign objectives.

Some of the top airport ad providers for MBS

Here is a list of top providers for MBS International Airport advertising:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Saginaw, offering a variety of billboard options to suit different campaign objectives and budgets.

Other formats for advertising in Saginaw

A closer look at the data reveals the depth and breadth of the other opportunities available in Saginaw:

• Static Billboards: In Saginaw, static billboards generate approximately 231,000 impressions with an average CPM of $5.23. This classic advertising format continues to deliver results, making it a reliable choice for businesses looking to reach a wide audience.
• Digital Billboards: Digital billboards in Saginaw receive around 28,000 impressions and have an average CPM of $10.30. This modern and dynamic medium allows for greater flexibility and targeting, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Advertising in retail venues in Saginaw garners about 31,000 impressions with an average CPM of $9.23. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions and brand engagement.

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