Advertising in Prescott Municipal Airport (Ernest A Love Field) (PRC)
*All metrics are based on a 4-week advertising campaign
Prescott Municipal Airport (Ernest A Love Field) is a gateway to the charming city of Prescott, known for its rich history and picturesque landscapes. This regional airport serves a growing number of passengers, offering advertisers a unique opportunity to engage with a diverse audience. At Prescott Municipal Airport, advertising campaigns can effectively target both local residents and visitors, capturing the essence of Prescott's vibrant community and natural beauty while reaching a wide range of potential customers.
Why advertise at PRC?
Prescott Municipal Airport (PRC) is a regional hub with a growing passenger base and unique advertising opportunities. Some notable aspects of PRC include:
- Gateway to Prescott: PRC serves as the primary entry point for visitors to the historic and picturesque city of Prescott.
- Diverse audience: The airport caters to both local residents and tourists, offering advertisers a wide range of potential customers.
- Regional connectivity: PRC provides convenient connections to major cities in the region, increasing its appeal to business and leisure travelers alike.
- Scenic surroundings: The airport's location amidst the natural beauty of Prescott makes it an attractive destination for outdoor enthusiasts and nature lovers.
Prescott Market
Population: Prescott is a growing city in Arizona, with a population of over 44,000 residents, according to the U.S. Census Bureau. This steady growth offers advertisers the opportunity to reach an expanding audience in the Prescott market.
Economic growth: Prescott's economy is driven by industries such as healthcare, education, tourism, and manufacturing. The city is home to several major employers, including Yavapai Regional Medical Center, Prescott Unified School District, and Lockheed Martin, providing a diverse range of advertising targets.
Cultural diversity: Prescott is known for its rich history and cultural heritage, with a mix of Native American, Hispanic, and European influences. This cultural diversity allows advertisers to target a variety of audiences and demographics within the Prescott market.
Outdoor recreation: The city is surrounded by natural beauty, including the Prescott National Forest, Granite Dells, and numerous lakes, making it a popular destination for outdoor enthusiasts. Advertisers can capitalize on this interest in outdoor activities to reach a wide range of potential customers.
Education and innovation: Prescott is home to several higher education institutions, such as Embry-Riddle Aeronautical University and Yavapai College. These academic institutions contribute to a culture of innovation and research, making the Prescott market attractive for advertisers targeting educated and tech-savvy audiences.
Prescott Audience
- Local residents: Prescott's population of over 44,000 residents consists of a mix of families, retirees, and professionals, providing advertisers with the opportunity to target specific demographic groups or appeal to a broader audience within the community.
- Regional tourists: As a picturesque city with a rich history, Prescott attracts tourists from nearby cities and states. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting Prescott for leisure or business.
- Cultural diversity: With a blend of Native American, Hispanic, and European influences, Prescott's cultural diversity allows advertisers to target a variety of audiences and demographics. Advertisers can consider cultural nuances when crafting their messaging to effectively communicate with the diverse Prescott audience.
- Outdoor enthusiasts: Surrounded by natural beauty, Prescott is a popular destination for outdoor recreation, attracting nature lovers and adventure seekers. Advertisers can align their campaigns with popular outdoor activities and local attractions to create a stronger connection with their target audience.
- Education and innovation: Home to higher education institutions like Embry-Riddle Aeronautical University and Yavapai College, Prescott fosters a culture of innovation and research. Advertisers can target educated and tech-savvy audiences by aligning their campaigns with academic events and research initiatives in the city.
- Connected community: Prescott residents are increasingly connected through digital platforms and social media, making them receptive to digital advertising. Brands can engage with the Prescott audience through targeted online campaigns, social media influencers, and interactive experiences to enhance their advertising reach.
Airport price breakdown
Billboard advertising prices in Prescott vary depending on factors such as location, size, and visibility, with the following price breakdown:
- Average Price: The average price for billboard advertising in Prescott is approximately $1,200.00, offering a competitive option for advertisers seeking to reach a wide audience.
- Median Price: With a median price of around $1,100.00, billboard advertising in Prescott remains accessible for businesses with varying budgets.
- Lowest Price: The lowest price for billboard advertising in Prescott can be as affordable as $800.00, providing an economical choice for advertisers looking to maximize their return on investment.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Prescott Municipal Airport:
- Total Impressions: The total impressions for a 4-week advertising campaign at PRC can reach up to 500,000, showcasing the potential reach of advertising in this regional airport.
- Average Impressions: On average, an advertising campaign at PRC can generate around 250,000 impressions, offering a substantial audience for advertisers to target.
- Median Impressions: The median number of impressions for a campaign at PRC is approximately 200,000, indicating a consistent level of exposure for advertisers.
- Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at PRC is about $4.80, providing a cost-effective option for advertisers seeking to reach a wide audience.
- Median CPM: With a median CPM of around $5.50, advertising at PRC remains accessible for businesses with varying budgets, balancing reach and cost.
Some of the top airport ad providers for PRC
Here is a list of top billboard providers for Prescott Municipal Airport:
- BM Outdoor offers a variety of outdoor advertising solutions in Prescott, including billboards and digital displays.
Other formats for advertising in Prescott
A closer look at the data reveals the depth and breadth of the other opportunities available in Prescott:
- Static Billboards: Static billboards in Prescott generate approximately 160,000 impressions with an average CPM of $13.12. This traditional advertising medium offers a constant presence and high visibility, making it a reliable choice for advertisers.
- Digital Billboards: Digital billboards in Prescott receive around 50,000 impressions and have an average CPM of $14.88. This dynamic and eye-catching format allows for greater flexibility and creativity in advertising campaigns.
- Retail Venues: Advertising in retail venues in Prescott can garner about 50,000 impressions with an average CPM of $15.09. This targeted approach allows advertisers to reach potential customers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Prescott, such as wallscapes, transit ads, and mobile trucks, collectively generate approximately 1,750,000 impressions with an average CPM of $6.07. These diverse options provide advertisers with a wide range of platforms to effectively reach their target audience.
Get started advertising with AdQuick now!
AdQuick simplifies the out-of-home advertising process by connecting advertisers to over 1,400 premium OOH media owners, offering a comprehensive view of the entire market. By using AdQuick's industry-leading technology, advertisers gain access to 99% of billboard ads, the best billboard prices guaranteed, and white glove service for campaign planning and execution. Don't miss out on the opportunity to execute OOH campaigns faster and with improved measurability. Get Started today!